India Exfoliators & Scrub Market By Product Type (Exfoliators (Alpha Hydroxy Acid, Beta Hydroxy Acid), Scrub (Sugar Scrub, Salt Scrub, Herbal Scrub, Others)), By Gender (Male, Female, Unisex), By Form (Creme Based, Gel Based, Powder Based), By Sales Channel (Pharmacies, Departmental Stores, Supermarket/Hypermarket, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F
Published Date: November - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request Customization| Forecast Period | 2026-2030 |
| Market Size (2024) | USD 63.25 Million |
| CAGR (2025-2030) | 4.28% |
| Fastest Growing Segment | Online |
| Largest Market | North |
| Market Size (2030) | USD 81.33 Million |
Market Overview
India Exfoliators & Scrub Market was valued at USD 63.25 Million in 2024 and is anticipated to grow with a CAGR of 4.28% through 2030. India exfoliators & scrub market
Exfoliators and scrubs? Think of them as your skin's little helpers, gently whisking away those dead skin cells hanging out on the surface. They’re usually made with these tiny, fine diatoms that are super kind to your skin. And guess what? Herbal exfoliators and scrubs are all the rage right now! People are wising up to the fact that harsh chemicals aren't the best for our skin. Plus, with everyone wanting to look and feel their best, the market for exfoliators and scrubs is only going to get bigger. In India, this trend is booming thanks to more people taking pride in their appearance and hopping on skincare routines inspired by what's happening around the world. Cities are growing, and the internet is teaching us all about why exfoliating is so great – things like smoother skin, clean pores, and making sure our other skincare goodies really sink in.
Key Market Drivers
Increasing Consumer Awareness and Skincare Routines
One of the primary drivers of the exfoliators and scrub market in India is the rising consumer awareness about skincare and the importance of exfoliation in maintaining healthy skin. Over the past decade, there has been a notable shift in consumer behavior, with more individuals adopting comprehensive skincare routines. This change is largely attributed to the widespread availability of information through the internet, social media, and beauty influencers. Consumers
Urbanization and Rising Disposable Income
The rapid urbanization in India and the consequent rise in disposable income have significantly influenced the exfoliators and scrub market. Urban areas, with their higher concentration of working professionals and middle-class families, have shown a greater propensity for spending on personal care and grooming products. The migration of people from rural to urban areas in search of better employment opportunities has led to an increase in the urban population, which is more exposed to global beauty trends and lifestyle choices.
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The rise of international skincare brands in India has really gotten people interested in exfoliators and scrubs. These brands, like The Body Shop, L'Oréal, and Neutrogena, are bringing cool new stuff to the table – innovative products and formulas designed for all sorts of skin needs. This isn't just about more choices, it's pushing everyone to make better products. Even homegrown brands are stepping up! For example, in 2024, Kriti Sanon launched her skincare brand, Hyphen, which has quickly expanded its range. A survey by Hyphen found that a whopping 82% of users felt their skin was instantly smoother after using the products, and 86% said their skin felt cleaner.
Key Market Challenges
One of the significant challenges in the India exfoliators and scrub market is the high level of competition among brands. The market is saturated with a plethora of options from both international and domestic players, making it difficult for new entrants to establish themselves and for existing brands to maintain their market share. This intense competition puts pressure on brands to continuously innovate and differentiate their products to stay relevant.
Regulatory Hurdles and Quality Standards
The skincare industry in India is subject to various regulatory requirements and quality standards that can pose challenges for brands. The regulatory framework ensures that products are safe for consumer use and meet specific quality criteria, but navigating these regulations can be complex and time-consuming.
Key Market Trends
Rise of Natural and Organic Products
The shift towards natural and organic skincare products is one of the most prominent trends in the India exfoliators and scrub market. Consumers are increasingly becoming aware of the potential harmful effects of synthetic chemicals used in conventional skincare products. As a result, there is a growing preference for products made with natural ingredients that are perceived to be safer and more effective.
Personalization and Customization
Skincare is changing, and it's all about you! Forget those one-size-fits-all exfoliators; people want scrubs and peels made just for their skin. We're all realizing skin health is super personal. Now, brands are letting you build your ownpick the ingredients, how it feels, even the smell! Technology is helping too. Think AI analyzing your skin to suggest the perfect mix. Plus, cool at-home devices boost your routine, making those exfoliators work even better. This focus on personalization isn't just about getting the right product; it's about feeling like you're getting something special. Expect even more cool innovations down the road, making skincare feel way more personal and effective.
Expansion of Online E-Commerce
The world of exfoliators and scrubs is really changing, mostly because of online shopping! It's not just a passing fad; people are buying things differently, which is helping the market grow and become more accessible. Why? Because shopping online is so convenient and there's a massive selection, making it super easy to find the perfect product for your skin. Plus, more and more products are using sustainable and biodegradable ingredients, which is a big win for those of us who care about the planet. And let's not forget about COVID-19 – all that extra focus on hygiene and skincare meant more people wanted exfoliators. With e-commerce booming, brands can now reach tons of people, offering detailed info, reviews, and easy delivery, making shopping way better and pushing the market forward. Take the Amazon Great Indian Festival 2023, for example. It was huge! Over 110 crore visits, 40 lakh new customers, and most sellers were from smaller cities. Categories like fashion and beauty and skincare saw massive growth. The Amazon Great Indian Festival 2023 proved that when things are easy to buy, affordable, and accessible, it's a recipe for success for markets like the India Exfoliators & Scrub Market.
Segmental Insights
Insights
Okay, so the market for Indian exfoliators and scrubs is really taking off, and it's mostly thanks to women! They're way more clued-up about skincare now and know how important exfoliation is for healthy skin. You've got women of all ages adding exfoliation to their routines to tackle things like pigmentation, acne scars, and those pesky age spots. What's cool is that they're after products that lighten skin and fight aging at the same time – multitasking skincare, you know? Plus, with everyone getting more into personal grooming and having a bit more cash to splash, women are investing in good quality stuff. And get thisherbal and natural exfoliators are getting super popular – people want sustainable and chemical-free options. Because of all this, companies are really focusing on creating innovative and personalized products just for women's skincare needs. Basically, women are the biggest and most happening group driving the whole exfoliator and scrub scene in India!
Regional Insights
Up North in India, the skincare scene is buzzing, especially when it comes to exfoliators and scrubs. People are really wanting products that tackle all sorts of skin issues, like pigmentation, pesky acne marks, and those little age spots. It seems like everyone's clued in now about keeping their skin healthy, and they know exfoliating is key to getting rid of those dead skin cells. You'll find tons of products out there, and while a lot are still aimed at women (who, let's face it, have been into skincare for ages), there's a definite rise in stuff for men too – they're getting more interested in looking good! When it comes to buying, big supermarkets and hypermarkets are popular because they have everything. But, don't count out online stores; they're making it super easy to find different brands and products. Big names like Lotus Herbals, Lakme India, and VLCC Healthcare Limited are all helping the market grow by constantly coming up with new and exciting stuff.
Recent Developments
- In 2024, Hyphen, a skincare brand co-founded by Bollywood celebrity Kriti Sanon, has expanded its product offering by launching a new 'Resurfacing 10% AHA BHA PHA Exfoliator'. The exfoliator is designed to provide non-abrasive exfoliation and improve skin health, with ingredients like pineapple extract, cica, chamomile, and allantoin. The product is available on Hyphen's direct-to-consumer e-commerce store and various other multi-brand e-commerce platforms.
- In 2023, EO Naturals is a premium luxury skincare brand launched by Siddhayu International. The brand offers a range of natural and sustainable skincare products, including body lotions, shower gels, scrubs ,face washes, and night creams.
Key Market Players
- Lotus Herbals Pvt Ltd
- Hindustan Unilever Limited
- VLCC Healthcare Limited
- Quest Retail Private Limited
- Himalaya Drug Company Private Limited
- Kama Ayurveda Pvt. Ltd.
- L'Oreal India Pvt. Ltd.
- Johnson & Johnson Pvt. Ltd.
- Innisfree Cosmetics Pvt.Ltd
- Zydus Lifesciences Limited
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