Carpet & Upholstery Cleaning Services Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Service Type (Carpet Cleaning Service, Upholstery Cleaning Service), By Application (Residential, Commercial), By Region & Competition, 2019-2029F

Market Overview

Global Carpet & Upholstery Cleaning Services Market was valued at USD 57.8 Billion in 2023 and is anticipated to project robust growth in the forecast period with a CAGR of 5.3% through 2029. The market for carpet and upholstery cleaning services is being driven by several factors, including increased awareness of hygiene post-pandemic, rising allergies and health concerns, and the prevalence of pets and children in households. Additionally, the need for longevity and maintenance of carpets and upholstery contributes to market growth. A blog by A OK Chem-Dry indicates that professional carpet cleaning can effectively remove up to 98% of pollutants and dirt from carpets. Moreover, the demand for carpet and upholstery cleaning services has surged due to enhanced technology, procedures, and industry standards, driven by heightened cleanliness awareness post-pandemic. This increased awareness has led to higher expectations for cleanliness standards, thereby elevating the cleaning services sector. Additionally, the expansion of the commercial sector, including hotels, retail establishments, showrooms, office buildings, and healthcare facilities, has created a growing need for carpet and upholstery cleaning services. Many businesses prefer carpeted floors for their aesthetic appeal, safety features, affordability, and sound-absorbing properties, driving industry growth. Cleaning firms can capitalize on this trend by securing commercial cleaning contracts, which are typically larger and more profitable than residential contracts.

Key Market Drivers

Urbanization and Changing Lifestyles

The global trend towards urbanization has led to a shift in lifestyle patterns, with more people living in compact spaces such as apartments and condominiums. In urban settings, carpets and upholstery are common choices for flooring and furniture due to their aesthetic appeal and comfort. However, the limited space and increased foot traffic in urban dwellings necessitate regular cleaning to maintain a fresh and inviting atmosphere.

Changing lifestyles, characterized by busy schedules and demanding work commitments, have also contributed to the reliance on professional cleaning services. Consumers, especially in urban areas, often find it challenging to allocate time for thorough cleaning, leading them to opt for the convenience and efficiency offered by Carpet & Upholstery Cleaning Services.

Growing Commercial Sector

The expansion of the commercial sector, including offices, hotels, restaurants, and retail spaces, is a significant driver for the Carpet & Upholstery Cleaning Services market. In commercial settings, carpets and upholstery endure higher levels of wear and tear due to increased foot traffic and frequent use. Maintaining a clean and presentable space is crucial for businesses to create a positive impression on clients and customers.

Businesses also recognize the importance of providing a healthy and comfortable working environment for employees, which contributes to increased demand for professional cleaning services. Regular cleaning not only enhances the aesthetics of commercial spaces but also extends the lifespan of carpets and upholstery, ultimately providing a cost-effective solution for businesses.

Technological Advancements in Cleaning Methods

The Carpet & Upholstery Cleaning Services industry has witnessed significant advancements in cleaning technologies and methods. Innovations such as steam cleaning, dry cleaning, and eco-friendly cleaning solutions have improved the efficiency and effectiveness of professional cleaning services. These technological advancements not only enhance the cleaning process but also address environmental concerns, appealing to environmentally conscious consumers.

The adoption of state-of-the-art equipment and cleaning techniques by service providers has positioned the industry as a reliable and efficient solution for maintaining and restoring carpets and upholstery. Consumers are increasingly inclined to choose services that leverage advanced technologies, contributing to the overall growth of the market.

Increasing Disposable Income

Rising disposable income levels globally have played a pivotal role in the expansion of the Carpet & Upholstery Cleaning Services market. As consumers experience an increase in their disposable income, they are more willing to invest in premium services to enhance the quality of their living spaces. Professional cleaning services are no longer perceived as a luxury but as a necessary expenditure to preserve the value and aesthetics of home furnishings.

The middle-class population's expanding purchasing power in emerging economies has particularly contributed to the growth of the market. As more households can afford professional cleaning services, the demand for carpet and upholstery cleaning continues to rise, creating opportunities for service providers to cater to a broader customer base.

Key Market Challenges

Seasonal Demand Fluctuations

The Carpet & Upholstery Cleaning Services market experiences significant fluctuations in demand based on seasonal factors. Certain times of the year, such as spring and fall, tend to see increased demand as consumers engage in thorough cleaning routines. On the other hand, during the winter months, demand may decline as people spend more time indoors and are less likely to focus on cleaning tasks.

This seasonality poses a challenge for service providers, as they must navigate periods of high and low demand while maintaining a stable and efficient workforce. Managing cash flow and operational expenses during off-peak seasons can be particularly challenging, and companies must implement effective strategies to address the inherent seasonality of the market.

Environmental Concerns and Regulations

The Carpet & Upholstery Cleaning Services industry faces growing scrutiny regarding its environmental impact and the use of cleaning chemicals. Many traditional cleaning solutions contain chemicals that raise environmental and health concerns, prompting consumers to seek eco-friendly alternatives. Additionally, there is an increasing emphasis on sustainable and environmentally responsible practices across various industries.

Compliance with evolving environmental regulations and the adoption of green cleaning practices pose challenges for service providers. Transitioning to eco-friendly cleaning solutions may require substantial investments in new equipment and training, potentially affecting the overall cost structure of businesses. Navigating this shift while staying competitive and maintaining customer satisfaction is a delicate balancing act for companies in the Carpet & Upholstery Cleaning Services market.

Labor Shortages and Skilled Workforce

The availability of a skilled and reliable workforce is a critical challenge for the Carpet & Upholstery Cleaning Services market. The nature of the industry requires technicians who are not only trained in effective cleaning methods but also possess customer service skills. High turnover rates and difficulties in finding skilled professionals can lead to operational challenges for service providers.

Moreover, as the demand for cleaning services continues to grow, companies may struggle to scale their operations due to limitations in the found at workforce. Addressing labor shortages involves investing in recruitment, training programs, and employee retention strategies, adding to the operational complexities faced by businesses in the Carpet & Upholstery Cleaning Services market.

Technological Disruptions and Adaptation

While technological advancements present opportunities, they also pose challenges for the Carpet & Upholstery Cleaning Services market. The adoption of new cleaning technologies, such as robotic cleaners or automated systems, may require significant capital investments and adjustments to existing operational processes. Service providers must stay abreast of technological developments to remain competitive and meet evolving customer expectations.

Moreover, the rapid pace of technological change may create a divide between companies that embrace innovation and those that struggle to adapt. Ensuring that the workforce is adequately trained to operate and maintain new technologies is crucial, and companies must carefully manage the transition to avoid disruptions in service delivery.

Key Market Trends

Incorporation of Advanced Cleaning Technologies

Technological advancements are transforming the Carpet & Upholstery Cleaning Services market, leading to the incorporation of advanced cleaning technologies. Robotics, artificial intelligence, and smart cleaning systems are increasingly being adopted to enhance the efficiency and effectiveness of cleaning processes. Automated carpet cleaners, for example, can provide a more thorough and consistent clean compared to traditional methods.

IoT (Internet of Things) integration is also becoming prevalent, enabling remote monitoring and control of cleaning equipment. This not only improves operational efficiency but also allows for proactive maintenance, reducing downtime. Service providers leveraging these technologies are gaining a competitive edge, attracting tech-savvy consumers and enhancing overall service quality.

Expansion of On-Demand and Mobile Services

The on-demand economy has made a significant impact on various industries, and the Carpet & Upholstery Cleaning Services market is no exception. Consumers increasingly expect convenience and flexibility, leading to the rise of on-demand and mobile cleaning services. Mobile apps and online platforms allow customers to schedule cleaning services at their convenience, providing a seamless and user-friendly experience.

Service providers that embrace on-demand models can tap into a broader customer base and adapt to changing consumer preferences. The ability to book services quickly and easily via mobile devices aligns with the fast-paced lifestyles of many consumers, driving the growth of on-demand solutions in the Carpet & Upholstery Cleaning Services market.

Customized Cleaning Solutions and Personalization

Consumers are seeking personalized and customized solutions in various aspects of their lives, and the cleaning services industry is no exception. A notable trend is the move toward offering tailored cleaning packages that meet the specific needs of individual clients. Whether it's a focus on eco-friendly cleaning, specialized stain removal, or a combination of services, service providers are recognizing the value of personalization.

This trend extends to the use of data analytics and customer preferences to inform service delivery. By understanding the unique requirements of each customer, cleaning companies can provide more targeted and effective solutions, enhancing customer satisfaction and loyalty.

Focus on Health and Indoor Air Quality

The global awareness of health and well-being has led to a trend in the Carpet & Upholstery Cleaning Services market focusing on improving indoor air quality. Carpets and upholstery can harbor allergens, dust mites, and other pollutants that affect the air we breathe indoors. As a result, there is a growing demand for services that not only clean but also contribute to a healthier indoor environment.

Service providers are increasingly offering services that use anti-allergen treatments, HEPA filtration systems, and other technologies designed to improve indoor air quality. This trend aligns with the broader understanding of the impact of indoor environments on health and resonates with consumers seeking comprehensive cleaning solutions.

Segmental Insights

Service Type Insights

In terms of service type, carpet cleaning holds the largest market share, emerging as the leading service category. Carpets are more prevalent in residential and commercial spaces compared to other upholstery like furniture and drapes. For instance, in 2021–2022, India exported $1.51 billion worth of handmade carpets, marking an 18.8% increase. Due to their larger surface area, carpets accumulate more dirt and debris over time. Additionally, they experience higher foot traffic, leading to increased wear and tear and the need for cleaning services. On the other hand, the upholstery cleaning services market is projected to witness the fastest CAGR. Growing awareness of health hazards associated with dirty upholstery, coupled with increased emphasis on hygiene and cleanliness, drives this growth. Over time, dust, bacteria, and allergens accumulate in upholstery, posing risks to allergic or sensitive individuals. According to a study by the National Library of Medicine, germs can survive on polyester for up to 206 days at room temperature and on cotton and mixed fibers for 90 days.

Regional Insights

Europe dominated the Carpet & Upholstery Cleaning Services Market for several reasons. Firstly, the region has a mature and established cleaning services industry with well-developed infrastructure and standards. European countries prioritize cleanliness and hygiene, driving demand for professional cleaning services. Stringent regulations regarding cleanliness and health standards in commercial and residential spaces further propel the market. Compliance with regulations necessitates the use of professional cleaning services, boosting market growth. Additionally, Europe's affluent population and high urbanization rates contribute to the demand for cleaning services, particularly in urban areas where busy lifestyles leave individuals with less time for cleaning tasks. Furthermore, the presence of a wide range of cleaning service providers, including established companies and local businesses, fosters competition and innovation in the market. The increasing awareness of environmental sustainability drives the demand for eco-friendly cleaning solutions in Europe, with many cleaning service providers offering green cleaning options to meet consumer preferences.

Recent Developments

• In2024 - Sodexo launched Global Accelerator program, inviting startups to collaborate closely with the company. This initiative aims to keep Sodexo updated on the latest trends and disruptions in the service industry. Startups partnering with Sodexo gain access to experienced business mentors, extensive industry knowledge, and a global client base, enabling them to accelerate their development. 
• In2023 - ABM, a prominent provider of comprehensive facility services, infrastructure solutions, and parking management, announced the extension of its partnership with LaGuardia Gateway Partners (“LGP”), the developer and operator of LaGuardia Terminal B. This expansion aims to deliver comprehensive integrated facility services and top-notch traveler experiences at TERMINAL B.

Key Market Players

• ABM Industries Incorporated
• Anago Cleaning Systems, Inc.
• CleanNet USA, Inc.
• Crest Commercial Cleaning Ltd
• Duraclean Corporation
• Eco Group Services
• Jani-King International Inc.
• Pritchard Industries Inc.
• The ServiceMaster Company, LLC
• Stratus Building Solutions