India air coolers market is forecast to grow at a CAGR of 27% by 2022, on account of rising temperature levels, growing middle class population and low prices of air coolers as compared to air conditioners. Increasing sales of air coolers through online channel, coupled with growing awareness among consumers regarding new technology-based air coolers such as air purification and wall mounted air coolers is anticipated to boost the air coolers market in India during forecast period. Moreover, government initiatives aimed at electrifying villages across the country are further likely to aid India air coolers market over the next five years.
Years considered for this report
Historical Years2012 – 2016
Base Year2016
Estimated Year2017
Forecast Period2017 – 2022
Objective of the Study
- To analyze and forecast the market size of India air coolers market, in terms of value as well as volume.
- To define, classify and forecast India air coolers market on the basis of organized and unorganized market, by type (residential air coolers and industrial & commercial air coolers) and by company shares.
- To scrutinize the detailed market segmentation and forecast the market size in terms of value on the basis of region by segmenting India air coolers market into four regions - North, West, East and South.
- To identify tailwinds and headwinds for India air coolers market.
- To examine competitive developments such as expansions, new product launches, supply contracts and mergers & acquisitions in India air coolers market.
- To evaluate competitor pricing, average market selling prices and trends in India air coolers market.
- To strategically profile the leading players, which are involved in the supply of air coolers in India.
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Some of the major players operating in India air coolers market are Symphony Limited, Bajaj Electricals Ltd., Crompton Greaves, Orient Electric Ltd., Usha International Ltd., Maharaja White Lines, Khaitan Electrical Ltd., Ram Coolers, Kenstar, McCoy India, etc.
TechSci Research performed primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of air cooler manufacturers and suppliers in India. Subsequently, we conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include manufacturers that could not be identified due to the limitations of secondary research. TechSci Research analyzed product offerings, end users and regional presence of all major air cooler suppliers across the country.
TechSci Research calculated the market size for India air coolers market using a bottom-up approach, where manufacturers’ value & volume sales data for different types of air coolers (residential air coolers and industrial & commercial air coolers) was recorded and subsequently forecast for the future years. TechSci Research sourced these values from industry experts and company representatives and externally validated the same by analyzing historical sales data of respective manufacturers to arrive at the overall market size. Various secondary sources such as company annual reports, white papers, investor presentations and financial reports were also used by TechSci Research.
Key Target Audience
- India air cooler manufacturers and suppliers
- Associations, organizations, associations and other stakeholders related to air coolers market
- Government bodies such as regulating authorities and policy makers
- Research organizations and consulting firms
The study is useful in providing answers to several critical questions that are important for industry stakeholders such as air cooler manufacturers, distributors, dealers and policy makers to understand