Back in 2017, the Indian soan papdi market was worth a cool $73 million! And get this – it's expected to keep growing at a pretty sweet rate of over 12% each year. By 2023, we're talking about a market worth $149 million! What's driving all this growth? Well, Indians are developing a taste for new things, and they love the convenience of packaged traditional sweets, especially when they come in exciting flavors. Plus, with the middle class having more money to spend and soan papdi lasting longer on the shelf, it's easier than ever to find it at your local modern retail store. Even better, manufacturers are now offering sugar-free options for those of us watching our health, which is only going to make the India soan papdi market even more popular!
Years considered for this report
Historical Years2013-2016
Base Year2017
Estimated Year2018
Forecast Period2019–2023
Objective of the Study
- To analyze and forecast market size of India soan papdi market.
- To define, classify and forecast India soan papdi market on the basis of segment (Ghee and Non Ghee).
- To scrutinize the detailed market segmentation and forecast the market size by segmenting India soan papdi market into four regions namely, North Region, West Region, East Region and South Region.
- To identify tailwinds and headwinds for India soan papdi market.
- To get an idea about the consumers’ behavior towards product awareness, preferred flavor, availability of preferred flavor, factors influencing purchase decision and reason for purchase.
- To strategically profile the leading players, which are involved in the supply of soan papdi in India.
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Some of the major players operating in India soan papdi market areHaldiram Snacks Pvt. Ltd., Haldiram Foods International Pvt Ltd, Bikaji Foods International Ltd, Bikanervala Foods Pvt. Ltd., Jabsons Foods Private Limited, GRB Dairy Foods Private Limited, Punjabi Ghasitaram Halwai Pvt. Ltd., Bhikharam Chandmal Mithai Namkins Pvt Ltd, Roop Chand Mohan Lal & Co, and Surdhenu Foods Pvt. Ltd.
TechSci Research performed primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of soan papdi manufacturers and suppliers in India. Subsequently, we conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include manufacturers that could not be identified due to the limitations of secondary research. TechSci Research analyzed product offerings, end use sector/s, and regional presence of all major soan papdi suppliers across the country.
TechSci Research calculated the market size for India soan papdi market using a bottom-up approach, wherein manufacturers’ value sales data for different types of soan papdi (Ghee and Non-Ghee) was recorded and subsequently forecast for the future years was made. TechSci Research sourced these values from industry experts and company representatives and externally validated through
Key Target Audience
- India soan papdi manufacturers, suppliers, distributors and other stakeholders
- Associations, organizations, associations and alliances related to soan papdi
- Government bodies such as regulating authorities and policy makers
- Market research and consulting firms
The study is useful in providing answers to several critical questions that are important for industry stakeholders such as manufacturers, distributors, dealers and policy makers to understand
