Global Electric Facial Cleansers Market By Brush Type (Silicone Brush and Bristle Brush), By Distribution Channel (Store-based Retail and Non-Store-based Retail), By Region, Competition, Forecast & Opportunities, 2026

Global electric facial cleansers market stood at $ 1.2 billion in 2019 and is projected to grow at a CAGR of over 9% during 2021-2026, owing to increasing number of consumers opting for various skin care products and detrimental effects of growing pollution levels on human skin. Electric face cleansers, which provide a gentle cleanse, are personal care devices suitable for all skin types. Electric face cleansers boost facial cleansing process, improve blood circulation, and help in eliminating dirt, makeup and oils with the help of oscillation technology. The growing concept of brand loyalty among consumers and increasing market penetration of prominent players engaged in the manufacturing of electric face cleansers in developing countries are some of the other significant factors that would positively influence global electric face cleansers market in near future. Moreover, increasing use of the dual motion technology in electric face cleansers that makes skin soft is expected to boost the market. However, limited government regulations in developing countries that cover electronic personal care devices are leading to increased trade of false/imitation products in the market, which may hamper the growth of electric face cleansers market during the forecast period.

In terms of brush type, global electric facial cleansers market has been categorized into silicone brush and bristle brush. Among the brush types, bristle brush category accounted for the leading market share in 2020 and is expected to maintain its dominating market position in coming years as well, backed by the availability of a number of products

North America electric facial cleansers market accounted for the largest share in the global market, in volume terms, followed by Asia-Pacific and Europe in 2020. US and China are the two major countries in the electric facial cleansers market. Moreover, various cities in Asia-Pacific and Middle East are dealing with the menace of air pollution and consumers are becoming more aware of its detrimental effects. This is expected to be the primary factor boosting sales of electric face cleansers during the forecast period.

Global electric facial cleansers market is fragmented. Companies in the electric face cleansers market are adopting multichannel sales strategy to offer multiple touch points for consumers and to create brand awareness. Some of the major players operating in the market are The Procter & Gamble Company, Koninklijke Philips N.V., Foreo AB, Beurer GmbH, Amore Pacific Corp, Kingdom Cares Co. Limited, The Proactiv Company LLC. and L’Oréal S.A.

Years considered for this report

Historical Years2016-2019

Base Year2020

Estimated Year2021

Forecast Period2022-2026

Objective of the Study

• To analyze and forecast global electric facial cleansers market size.
• To classify and forecast global electric facial cleansers market based on brush type, distribution channel and regional distribution.
• To identify drivers and challenges for global electric facial cleansers market.
• To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global electric facial cleansers market.
• To conduct the pricing analysis for global electric facial cleansers market.
• To identify and analyze the profile of leading players operating in global electric facial cleansers market.

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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the product offerings, distribution channels and presence of all major manufacturers across the globe.

TechSci Research calculated global

Key Target Audience

• Electric facial cleanser manufacturers, suppliers, distributors and stakeholders
• Electric facial cleanser end users
• Potential investors
• Organizations, forums and alliances related to electric facial cleansers market
• Research organizations and consulting companies

The study is useful in providing answers to several critical questions that are important for industry stakeholders such as manufacturers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.