Global Hair Straightener Market By Product Type (Wide Plate, Medium Plate and Narrow Plate & Mini Plate), By Plate Type (Ceramic, Titanium & Tourmaline), By Application (Household Vs. Commercial), By Distribution Channel (Supermarkets/Hypermarkets, Institutional Sales, Multi-Branded Stores, Online and Others), By Region, Competition, Forecast & Opportunities, 2026

Global hair straightener market valued at over 5512.28 USD million in 2019 and is projected to grow at a CAGR of over 6%, during 2021-2026. The market is expected to witness growth over the next five years, on account of increasing awareness about personal grooming along with growing urban population across geographies. Moreover, rising trend of dual household income and therefore, surging personal disposable income, increasing appearance consciousness and growing corporate culture among women are few of the other major factors expected to propel the growth of global hair straightener market.

Global hair straightener market is segregated based on product type, plate type, application, distribution channel, region, and company. Based on applications, global hair straightener market has been categorized into household and commercial segments. Average selling price of hair straightener used for commercial purposes is more than double than that of hair straightener found at for personal use. Thus, commercial hair straightener held more than half of the global hair straightener market in 2020 and the segment is likely to continue its dominance during the forecast period as well owing to booming beauty salons industry and continuous product innovations in the category.

Some of the leading players in the global hair straightener market are Panasonic Corporation, The Procter & Gamble Company, Koninklijke Philips N.V., Dyson Ltd, Conair Corporation, Spectrum Brands, Inc, Beurer GmbH, Revlon, Groupe SEB, Coty Inc., Wahl Group, HSI Professional, etc.

Years considered for this report

Historical Years2016-2019

Base Year2020

Estimated Year2021

Forecast Period2022–2026

Objective of the Study

• To analyze and forecast the market size of global hair straightener market
• To classify and forecast global hair straightener market based on product type, plate type, application, distribution channel and region
• To identify drivers and challenges for global hair straightener market
• To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global hair straightener market
• To conduct pricing analysis for global hair straightener market
• To identify and analyze the profile of leading players involved in the global hair straightener market

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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers of hair straightener across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the service offerings, distribution channels and presence of all major manufacturers across the globe.

TechSci Research calculated the market size of

Key Target Audience

• Hair straightener manufacturers, suppliers, distributors and stakeholders
• Hair straightener end users
• Potential investors
• Organizations, forums and alliances related to hair straightener market
• Research organizations and consulting companies

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers and partners, end users, etc. besides allowing them in strategizing investments and capitalizing on market opportunities.