Italy Air Purifiers Market By Filter Type (HEPA + Activated Carbon, Prefilter + HEPA + Activated Carbon, HEPA and Others (Prefilter + HEPA, Prefilter, etc.)), By End Use (Residential, Commercial and Industrial), By Distribution Channel (Direct Sales, Multi-Branded Electronics Stores, Online, Supermarkets/Hypermarkets, Others (Exclusive Stores, Distributor Sales, etc.)), By Region, By Company, Fore

Italy's air purifiers market is expected to increase exponentially during the forecast period, i.e., 2024-2032F. The market is driven by rising air pollution, increasing death rates because of the pollution, and product enhancement with features such as noise control, Wi-Fi enabled, and deodorizing filters.

In metropolitan areas, air pollution is being produced by rising energy use, transportation, population growth, and other factors. With increasing urbanization, the air quality in Italy is becoming hazardous for human health.

The use of

By educating customers about air purification and putting various air purifiers in public locations, the European Union is adopting several measures to combat air pollution.

Both end consumers and manufacturers have become more interested in the air purifiers market as sales and industry interest have increased.

Air purifiers come in different forms. These systems range from those that can kill airborne germs to those that have filters to eliminate airborne particulates. The rooms are filled with filtered air in both situations, but the patients are not directly exposed to it.

By removing contaminants or allergens from the air, these goods seek to "manage the environment," but they have no direct effect on a particular patient, and there is no direct contact with them.

While maintaining clean air can help in keeping a patient in a relaxing environment, UV flow germicidal lamps aim to lessen the level of bacterial count in the nearby surroundings.

Rising Demand for Air Deodorizing Filters is Fueling Market Growth

Consumer demand for air purifiers that filter and deodorize the home environment is rising in Italy as people become more aware of the benefits of doing both. As a result, manufacturers are creating air purifiers with several filters and a separate filter that deodorizes the air within. For instance, the Samsung air purifier uses a 3-stage purification system to clean and deodorize the air while also continuously monitoring the quality of the air. Furthermore, the Dyson Purifier Cool removes 99.99% of tiny particles, including allergens, down to 0.1 microns, while the activated carbon layer, gets rid of odors and gases.

Increasing Air Pollution Drives the Market Growth

According to a report issued by the European Environment Agency, Italy is among the EU countries that perform the worst in terms of mortality attributed to air pollution. Italy's average PM2.5 concentration increased from 19.3 to 19.4 g/m3 in recent years, and more and more of its regions are now dealing with extremely high pollution levels. According to estimates by the European Environment Agency, particulate matter pollution causes about 66,000 premature deaths in Italy each year, making it the worst-afflicted member state in terms of PM-related mortality (EEA). As a result, individuals in Italy are becoming more alert and purchasing air purifiers to protect their health, owing to which the market is expected to grow during the forecast period.

Government Investment in Air Purifiers and Ventilation System Drives the Market Growth

The Italian government supports institutions such as schools and hospitals that face a significant risk of air pollution. For instance, the Government Support Decree in 2021 allocated USD 300 million for schools all around Italy, from which USD 150 million were explicitly designated for air purifiers and mechanical ventilation systems. Three hundred thirty-five institutions and about 3027 classrooms will benefit from this investment. During the projected period, such government initiatives are expected to drive the market's growth.

Technological Changes Drives the Market Growth

One of the major factors driving the growth of the Italian air purifiers market is the population's increasing awareness of cutting-edge air purifying technologies. The Italian people learned the necessity to sanitize the air and purify it during COVID-19. As a result, an Italian start-up firm called My Air Pure launched a line of air purifiers specifically designed to sanitize the air. A photocatalytic filter and the UV-A LED combine and combat allergies, pollen, mold, and germs. The titanium dioxide-coated photocatalytic filter can reduce smoke and foul odors. And the air purifier contains a new filter that retains viruses and bacteria, that is, UV-C LEDs that thoroughly sanitize the air passing through the air purifier itself.

Download Free Sample Report

Market Segmentation

Italy air purifiers market is segmented into filter type, end use, distribution channel, region, and company. Based on filter type, the market is segmented HEPA + Activated Carbon, Prefilter + HEPA + Activated Carbon, Prefilter + HEPA, HEPA and others. By end use, the market is segmented into residential, commercial and industrial. In terms of distribution channel, the market is segregated into direct sales, multi-branded electronics retailers, online, supermarkets/hypermarkets, and others.

Market Players

Vortice Electtrosociali S.p.A, Daikin Air Conditioning Italia S.p.A, Bimar Srl, Haier Europe Trading Srl, Olimpia Splendid S.p.A., Dyson Srl, LG Electronics Italia S.p.A, Samsung Electronics Italia SpA, Philips S.p.A, and Winix Europe B.V., are the major market players in Italy air purifiers market.