United States Water Purifier Market By Type (Faucet Mount, Under Sink, Counter Top & Others {Pitchers, Dispensers, Floor Standing, etc.}), By Technology (RO, UV, UF, Media & Nanofiltration), By Sales Channel (Retail, Distributor, Direct, E-Commerce, Others {Plumber, Contractor, etc.}), By Region, Competition Forecast & Opportunities, 2027

United States water purifier market is anticipated to grow at a CAGR of 4.63% during the forecast period to reach around USD3398.49 million by 2027F on account of rising water pollution, increasing preference for quality drinking water, etc. Furthermore, the rising purchasing power of individuals and technological upgradations in product portfolios by market players will further propel the United States water purifier market in the next five years. A water purifier is a filtering and purifying device that removes unwanted chemicals and biological pollutants from water drawn from rivers, lakes, and other bodies of water to produce safe drinking water. The types of water purifiers found at include Counter-top, under-sink, faucet-mounted, etc.

Consumer preferences for quality drinking water purified with water purifiers and innovative goods are also expected to drive the United States water purifier market forward in the coming five years. Previously, water purification primarily consisted of boiling the water, and only during the rainy season to avoid contamination. New developments in water purifiers have occurred as a result of increased research and developments and the market is now flooded with options as a result of increased fresh pollutants in the water body. Additionally, concerns about health and the environment have prompted the government to adopt strict rules and certification systems to ensure the product's authenticity and efficiency. Such factors are anticipated to further fuel the market growth.

Rising Focus on Advanced Technology

The market for water purifiers in the United States is likely to develop significantly over the forecast period, owing to the different states of the country's water supply. Various other features have been added to the most popular water purifiers on the market, such as an activated carbon purifier, which is essential when the water supply does not have enough pressure for both the RO and UV filters to perform well and remove impurities. In addition, the demand for a water purifier with a water storage facility is high in the United States market. These are some of the most important aspects that will influence water purifier demand in the next years.

Increasing Innovations to the Water Purifiers Fueling the Market Growth

Most well-known brands, such as AO Smith and Culligan, have partnered with a third-party service provider to outsource after-sales operations in order to boost their market share. Moreover, customers are also increasingly selecting firms and products based on their after-sales service. Consumer buying decisions are heavily influenced by after-sales services. These are some of the factors that influence the water purifier market's growth in the United States.

Growing and Improved After-Sales Services

Consumers are well aware that toxic chemicals such as chlorine are added to water to remove undesirable odors during water treatment in order to deal with increased water usage and limited water supplies. These compounds have been related to several malignancies, as well as respiratory and cardiovascular problems. As a result of these quality challenges, demand for water purifiers has surged. Similarly, the usage of RO, UF, UV, media, and nanofiltration technologies to remove viruses has propelled market growth. The market share of water purifiers will expand as more of these purifiers are used for specialized and general purposes, such as converting raw water to safe and enhanced grade water.

Increasing Online Retailers of Water Purifiers Aids Market Growth

With high and continuing internet penetration, an increasing proportion of consumers in the United States prefer to buy things through online channels. Online sales, backed up by a variety of distribution networks and logistics, may let manufacturers reach out to the most remote corners of cities without the need for a physical location. Furthermore, due to a variety of variables such as a large number of goods to choose from, discounts, and offers found at online, customers are increasingly turning to the internet to acquire water purifiers.

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Market Segmentation

The United States water purifier market is segmented based on type, technology, sales channel, region, and competitional landscape. Based on type, the market is further fragmented into under sink, counter top, faucet mount & others (Pitchers, Dispensers, Floor Standing, etc.) Based on technology, the market is segmented into RO, UV, UF, media & nanofiltration, etc. Also, segmentation of the market on the grounds of sales channel is done into retail, distributor, direct, e-commerce, others {plumber, contractor, etc.}). The market analysis also studies the regional segmentation to devise regional market segmentation, divided among south, west, mid-west, and north-east regions of the United States.

Company Profiles

Helen of Troy Limited, The Clorox Company, Pentair PLC, A.O. Smith Corporation, Culligan International Company, Crystal Quest, Purepro Usa Corp, 3M Purification Inc, Apex Water Filters Inc, and Instapure Brands, Inc are among the major market players in the United States water purifier market.