The water purifier market in the United States is expected to expand nicely over the next few years! We're talking about a growth of around 4.63% each year, potentially hitting a value of USD3398.49 million by 2027. Why's this happening? Well, water pollution is definitely a concern, and more and more people want to drink quality water. Plus, folks have a bit more money to spend, and companies are making better, more advanced water purifiers. So what exactly is a water purifier? It's basically a device that filters and cleans water from sources like rivers and lakes, getting rid of nasty chemicals and germs to give you safe drinking water. You can find them in all shapes and sizes, like Counter-top, under-sink models, and even ones that attach to your faucet!
Over the next five years, look for the US water purifier market to really take off! People are increasingly wanting high-quality drinking water from water purifiers, and they're drawn to the latest, greatest innovations. Remember when boiling water, especially during the rainy season, was the go-to method for purification? Well, times have changed! Now, thanks to a surge in research and development, we're seeing tons of new and improved water purifiers. This boom is partly because of the increased pollutants finding their way into our water sources. Plus, with everyone more focused on their health and the environment, the government's putting stricter rules and certification systems in place. All these things are expected to really boost the market.
Rising Focus on Advanced Technology
You know, the market for water purifiers in the US is really going to grow in the next few years. It's all because the water quality varies so much from state to state. And, check this out, the latest water purifiers are getting seriously tricked out! Think activated carbon filters, which are super important, especially when the water pressure isn't strong enough for those RO and UV filters to do their thing properly. Plus, everyone in the United States seems to want a water purifier that can store water. So yeah, these features are the big reasons why we'll see a surge in water purifier sales.
Increasing Innovations to the Water Purifiers Fueling the Market Growth
Most well-known brands, such as AO Smith and Culligan, have partnered with a third-party service provider to outsource after-sales operations in order to boost their market share. Moreover, customers are also increasingly selecting firms and products based on their after-sales service. Consumer buying decisions are heavily influenced by after-sales services. These are some of the factors that influence the water purifier market's growth in the United States.
Growing and Improved After-Sales Services
We all know they add chlorine and other harsh chemicals to our water to get rid of nasty smells during treatment. It's how they cope with us using more water and supplies being tight. But here's the thingthese chemicals have been linked to some serious health issues, like different types of cancers and problems with our breathing and hearts. Because of these worries about water quality, more and more of us are buying water purifiers. Plus, the fact that RO, UF, UV, media, and nanofiltration technologies are being used to zap viruses is also helping the market grow. As more of us use these purifiers – whether it's for something specific or just to turn regular water into something safer and better – the market for water purifiers is only going to get bigger. It's all about clean, safe water these days!
Increasing Online Retailers of Water Purifiers Aids Market Growth
With high and continuing internet penetration, an increasing proportion of consumers in the United States prefer to buy things through online channels. Online sales, backed up by a variety of distribution networks and logistics, may let manufacturers reach out to the most remote corners of cities without the need for a physical location. Furthermore, due to a variety of variables such as a large number of goods to choose from, discounts, and offers found at online, customers are increasingly turning to the internet to acquire water purifiers.
Click here to download the sample

Market Segmentation
Okay, so when we talk about water purifiers in the US, we can break things down in a few ways. First, there's the type of purifier – are we talking about something under the sink, on the counter, a faucet attachment, or even something else (like pitchers or those floor-standing models)? Then we look at the technology usedis it using RO, UV, UF, some kind of media, or maybe even nanofiltration? And how are people buying these things? Are they getting them at a retail store, through a distributor, directly from the manufacturer, or e-commerce? There are even other ways, like through your plumber or contractor. Finally, we also look at the regions within the US – like the South, West, Midwest, and Northeast – to see if there are any differences in what people prefer.
Company Profiles
Helen of Troy Limited, The Clorox Company, Pentair PLC, A.O. Smith Corporation, Culligan International Company, Crystal Quest, Purepro Usa Corp, 3M Purification Inc, Apex Water Filters Inc, and Instapure Brands, Inc are among the major market players in the United States water purifier market.
Attribute | Details |
Market size value in 2021 | USD2583.82 Million |
Revenue Forecast in 2027 | USD3398.49 Million |
Growth Rate | 4.63% |
Base Year | 2021 |
Historical Years | 2017 – 2020 |
Estimated Year | 2022 |
Forecast Period | 2023 – 2027 |
Quantitative Units | Revenue in Value (USD Million), in Volume (Thousand Units) and CAGR for 2017-2021 and 2022E-2027F |
Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
Segments Covered | · Type · Technology · Sales Channel · Region · Company |
Regional Scope | Northern United States, Southern United States and Central United States |
Key Companies Profiled | Helen of Troy Limited, The Clorox Company, Pentair PLC, A.O. Smith Corporation, Culligan International Company, Crystal Quest, Purepro Usa Corp, 3M Purification Inc, Apex Water Filters Inc, and Instapure Brands, Inc |
Customization Scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and Purchase Options | Avail customized purchase options to meet your exact research needs. Explore purchase options |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request) |