India Microwave Oven Market By Type (Convection, Grill, Solo), By Capacity (Below 25 Liters, 25-30 Liters, Above 30 Liters), By End Use (Residential and Commercial), By Distribution Channel (Multi Branded Stores, Supermarkets/hypermarkets, Exclusive Stores, Online, and Others (Direct Sales, Wholesales, etc.), By Region Competition, Forecast & Opportunities, 2028

Rapid urbanization and customers' rising standards of living are influencing the India microwave oven market, which is expected to grow at a CAGR of 7.91% during the forecast period, reaching around USD376.37 million by the forecast period 2028. Furthermore, increasing demand for

A microwave oven is a machine mainly used for reheating cooked food and cooking food. It prepares food through electromagnetic radiation rather than heat. One of the advantages of using microwave oven is that the cooking time is moderately short with a microwave oven compared to regular cooking by gas or electric means; therefore, it saves time and energy. It is used for reheating, cooking, baking, roasting, grilling, etc. The convection microwave oven type has dominated the market, with a majority of the market share of around 62.72% in 2022, because of its all-in-one feature, as it can be used for cooking, reheating, grilling, baking, etc. Convection ovens can also cook at a lower temperature because they use heat more effectively.

The rising number of working women and the entangled schedules of individuals in metropolitan areas will fuel the interest in microwave ovens. Simultaneously, economic factors, such as the rising population, increasing disposable income of consumers, and developing awareness about various cooking appliances, such as microwave ovens, grills, and barbeques, are projected to decidedly influence the market. The convection segment of the market contributes half of the overall market.

During the COVID-19 pandemic, the continuation of work-from-home culture and lectures/classes being directed web-based, the demand for goods that improve comfort at home, like microwave ovens, refrigerators, washing machines, and ACs, were positively impacted. Microwave ovens grew in 2021 in terms of volume sales. Additionally, the average selling price grew twice in 2021 over 2019. One of the primary reasons is the impact of western food, the most recent trend, convincing Indian consumers to prepare western food at home when all the restaurants were shut down in the pandemic. People were avoiding outside food items then, and they started cooking various food items at home, due to which the market grew during the pandemic.

Increased Demand for Technical Specialized Domestics Conveniences Will Drive the Market Growth

It is expected that these food-related appliances will keep developing over the next five years because of the quicker speed of residence among Indian customers, driven by an expansion in double-income families in India and a demand among Indians to remain healthy by preparing food at home. Higher disposable incomes in India due to urbanization are driving the purchase of microwave ovens to make their lives more convenient. Also, the rising younger population of the country leads a hectic life with continued busy schedules. It is dependent on convenient appliances like microwave ovens for their food cooking requirements—benefits of microwave ovens such as widespread applications and the ability to cooking and bake by saving time.

Growing R

Growing Working Class Population and Disposable Incomes

A growing working population is investing in smart appliances to assist them with their busy schedules. The technology and smart features of the microwave oven have become essential and affordable electric appliances for many households in India. A microwave oven is a multi-tasker for people who can bake and cook. It also fulfills all their needs.

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Market Segmentation

The India microwave oven market is segmented on type, capacity, end-use distribution channel, region, and competitional landscape. The market is further segmented based on type into convection, solo, and grill. The capacity is further segmented into below 25 liters, 25-30 liters, and above 30 liters. The end-use segment is further segmented into residential and commercial. The distribution channel is segmented into multi-branded retailers, supermarkets/ hypermarkets, exclusive retailers, online, and others (direct sales, wholesales, etc.). The market analysis also studies the regional segmentation divided into north, west, south, and east.

Company Profiles

LG Electronics India Pvt. Ltd., Samsung India Electronics Private Ltd., IFB Industries Limited, Whirlpool of India Ltd., Panasonic India Pvt. Ltd., Godrej & Boyce Manufacturing Company Limited, Haier Smart Home Co. Ltd., Bajaj Electricals Ltd, Ken Lifestyles Private Limited, Siemens Limited, etc. are some of the leading market players of the India microwave oven market. New market players have also been actively entering the market in recent years, further strengthening future market growth.