Global Television Market By Screen Size (39'' and Below ,40''-49'', 50''-59'', Above 59''), By Display Type ((LED, OLED, Others (LCD, QLED, etc.)), By Distribution Channel (Multi Branded Stores, Supermarkets / Hypermarkets, Online, Others (Institutional Sales, Exclusive Stores, etc.), By Region, Competition, Forecast & Opportunities, 2027F
Published Date: November - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request CustomizationGlobal Television Market By Screen Size (39'' and Below ,40''-49'', 50''-59'', Above 59''), By Display Type ((LED, OLED, Others (LCD, QLED, etc.)), By Distribution Channel (Multi Branded Stores, Supermarkets / Hypermarkets, Online, Others (Institutional Sales, Exclusive Stores, etc.), By Region, Competition, Forecast & Opportunities, 2027F
The global television market is expected to reach USD182 billion by 2027, growing with a CAGR of 6.65% during the forecast period. The global television market is mainly driven by integrated internet features, video-on-demand services, larger displays, and technological advancements. Televisions can be segregated based on display type into LED, OLED, and others (LCD, QLED, etc.)
Due to the rise of the e-commerce industry and increased internet penetration rates worldwide, manufacturers now have a new means to reach their customers. Due to the internet sales channel, companies have expanded their distribution reach and serve customers in even the most remote places, which has aided the worldwide growth of the television market.
One of the primary drivers of the global television market is rising GDP per capita income. It indicates an increase in consumer purchasing power and a higher standard of living. With increasing GDP per capita income worldwide, demand for television is expected to rise during the forecast period.
Due to the novel coronavirus, the whole world entered a global lockdown phase, which created a demand for televisions in the market. The video-on-demand and the internet connectivity features accelerated the sales of this segment.
In 2017, Hisense International Co. Ltd. acquired Toshiba Visual Solutions Corporation (TVS), a wholly-owned
Due to the coronavirus,
Increasing Preference for Technologically Advanced Television
Earlier, television was used only to watch shows through cable network. Still, as technology changed, significant changes were brought to the television segment, as it now comes with a multi-connection feature by which television can be affected by cable, satellite, and over-the-air. The television is now favorably used for watching web series found at on different OTT platforms with just one click, which gives a broader view that the smartphone could not provide.
Rising Nuclear Families Fueling the Market's Growth
Globally, the concept of nuclear families is seen in perpetual growth. In India, the idea of nuclear families has been on a consistent rise. With the rise of nuclear families, the demand for television rises as the number of households in a region matches the number of television sales. The rising popularity of over-the-top platforms is also driving the growth of the television market.
Disruptions in Supply Chain
Due to the COVID-19 situation, the supply chain of panels was mainly disrupted, which are essential for making televisions. China is the major supplier of affordable television panels globally because of the cheap labor and easy availability of raw materials. However, as COVID-19 first emerged from China, the country halted the manufacturing of panels which severely affected the supply of the product and further affected not only the small television manufacturers but also the major key market participants of the global television market and also made the import and export quite difficult.
Rising Market Competition
The television market faces huge competition because of the different display panels. As it keeps updating based on technology, some panels are organic and consume more electricity. In contrast, others are made with the help of quantum diodes, which make the view clearer and enhance the more comprehensive viewing range.
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Market Segmentation
The global television market is segmented based on screen size, display type, distribution channel, region, and company. Based on screen size, the market is further segmented into below 39’’, 40’’-49’’, 50’’-57’’, and above. Based on display type, the global television market is segmented into LED, OLED, Others (LCD, QLED, etc.) Based on distribution channel, the market is further fragmented into Multi Branded retailers, Supermarkets/Hypermarkets, Traditional retailers, Online and Others (Institutional retailers, exclusive retailers, etc.) Based on region, the market is divided into Asia-Pacific, North America, Europe, Middle East & Africa, South America. The television market in the United States is expected to witness growth till 2027 with a CAGR of 6% because of the technological advancements in televisions.
Company Profiles
Samsung Electronics Co. Ltd., LG Electronics, Sony Corporation, TCL Electronic Holding Ltd., Hisense International Co. Ltd., Sharp Corporation, Skyworth Group Co. Ltd., Panasonic Corporation, Xiaomi Group, Toshiba Corporation, etc. are among the top players operating in the global television market.
| Attribute | Details |
| Market size value in 2021 | USD125.63 Billion |
| Revenue Forecast in 2027 | USD182.79 Billion |
| Revenue Forecast in United States 2027 | USD29.85 Billion |
| Growth Rate | 6.65% |
| Base Year | 2021 |
| Historical Years | 2017 – 2020 |
| Estimated Year | 2022E |
| Forecast Period | 2023F – 2027F |
| Quantitative Units | Revenue in USD Billion and CAGR for 2017-2021 and 2022E-2027F |
| Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
| Segments Covered | · Screen Size · Display Type · Distribution Channel · Region · Company |
| Regional Scope | Asia Pacific, North America, Europe, Middle East & Africa, South America |
| Country Scope | China, India, Japan, Indonesia, South Korea, United States, Canada, Mexico, Russia, Germany, United Kingdom, France, Italy, South Africa, Saudi Arabia, Egypt, UAE, Turkey, Brazil, Argentina, Colombia |
| Key Companies Profiled | Samsung Electronics Co. Ltd., LG Electronics, Sony Corporation, TCL Electronic Holding Ltd., Hisense International Co. Ltd., Sharp Corporation, Skyworth Group Co. Ltd., Panasonic Corporation, Xiaomi Group, Toshiba Corporation and others. |
| Customization Scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
| Pricing and Purchase Options | Avail customized purchase options to meet your exact research needs. Explore purchase options |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request) |
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