Global cocktail mixer market is expected to grow at an impressive rate during the forecast period. Cocktails are alcoholic beverages and are frequently made using one or more spirits combined with tonic water, fruit juice, flavoring syrup, or cream. Cocktails vary significantly worldwide, and many websites publish both original recipes and their spins on more traditional and well-known drinks.
Cocktails are commonly referred to as "aperitifs," simply alcoholic drinks consumed before a meal to stimulate appetite. It works well as an appetizer or starter. The cosmopolitan cocktail is a typical aperitif known to many bargoers. As many guests prefer a cocktail before their meal or while sharing appetizers, the staff must be able to prepare beverages with excellent flavor and little wait time.
The manufacturers are creating and innovating various mixer flavors according to consumers’ taste preferences, which is expected to accelerate the industry's growth during the forecast period. Moreover, young people worldwide are becoming more sophisticated in their preferences and tastes for alcohol. Furthermore, market growth is being accelerated owing to increasing spending on modern alcoholic beverages such as tonics, gin, etc., with different types of cocktail mixers that can provide customers a pleasurable experience of drinking.
Different Flavors and Healthier Mixers Drive the Market Growth
Looking for something healthier and new in your cocktail? You're in luck! Cocktails are getting a makeover with good-for-you ingredients like ginger, quinine, and lavender, which should really get things moving in the market. And guess who's loving gin and tonic? Millennials! Plus, everyone wants something special these days – unique flavors, cool packaging, and brands that stand out. Take PepsiCo, for example. In 2021, they launched the Unmuddled range, featuring three non-alcoholic cocktail mixersFiery Pineapple, Spiced Mandarin, and Lemon Mint. Lemon Mint is awesome for adding a herby kick to your drinks, while Fiery Pineapple is best mixed with vodka, rum, or tequila. And Spiced Mandarin? It’s designed to blend "seamlessly" with pretty much any spirit.
Rising Consumption Among the Young Generation
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Excessive Consumption of Alcohol Limits the Market Growth
High blood pressure, heart disease, stroke, liver disease, and digestive problems, etc., are some of the problems which are caused by excessive drinking of alcohol. Rising awareness among the consumers of these harmful diseases is restraining the market growth for cocktail mixers . Alcohol consumption has been linked to depression, cancer, and heart and liver damage, which is expected to control the market's expansion for cocktail ingredients.
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Market Segmentation

Company Profile
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Attribute | Details |
Base Year | 2021 |
Historical Years | 2017 – 2021 |
Estimated Year | 2022 |
Forecast Period | 2023 – 2027 |
Quantitative Units | Revenue in USD Billion and CAGR for 2017-2021 and 2022-2027 |
Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
Segments Covered | · Product type · End-user · Region · Competition |
Regional Scope | North America, Europe, Asia-Pacific, Middle East & Africa, and South America |
Country Scope | United States, Canada, Mexico, Germany, France, United Kingdom, Italy, Spain, China, India, Japan, South Korea, Australia, Saudi Arabia; UAE, South Africa, Brazil, Argentina, Colombia |
Key Companies Profiled | Fever-Tree, Keurig Dr Pepper, Inc., The Coca-Cola Company, The London Essence Company, Three Cents, Fentimans, THOMAS HENRY GMBH, EAST IMPERIAL BEVERAGES CORPORATION, Q Mixers, Britvic plc, etc. |
Customization Scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and Purchase Options | Avail of customized purchase options to meet your exact research needs. Explore purchase options |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request) |