Turkey's electrical kitchen appliances market is expected to grow at an impressive pace in the anticipated period. People can spend less time in the kitchen and require less manual work owing to these appliances. Additionally, they are more effective than conventional cooking equipment and aid in efficiently completing household tasks. There are two types of electrical kitchen appliancessmall and large electrical appliances. The small electrical kitchen appliances market includes toasters, electric kettles, induction
Earlier, cooking was done using traditional methods which were more time-consuming, and labor-intensive which required constant observation. The easiest way to clean utensils in the past was to do it yourself or hire a housemaid to do it for you. However, with the invention of dishwasher, this issue has been resolved now, as it conserves a significant amount of water.
Moreover, the stainless-steel tub in these dishwashers has increased their efficiency and sped up the drying process. Turkish companies make dishwashers specifically for utensils. Turkey exported 26 million home appliances in 2021, according to Minister of Industry and Technology Mustafa Varank.
Furthermore, Covid-19 has increased demand for electrical kitchen
Eco-Friendly Technology Propels Market Growth
Turkish manufacturers provide environment-friendly electrical kitchen appliances to protect the environment and increase their sales & revenues, further driving the market for electrical kitchen appliances in Turkey. For instance, Bosch's "Nature-Friendly Technology" approach further takes the idea of producing goods that is beneficial for the environment. Bosch's water and energy-efficient dishwashers and washing machines protect the environment and significantly boost the home economy of users owing to their long lifespans. Bosch's strategy, which focuses on using less energy and less water, can save you up to 73% percent on your electricity and 63% on your water usage. Bosch offers energy savings of up to 50% in dishwashers and 43% in electric ovens & refrigerators.
Technological Advancement Aids Market Growth
Additionally, the market is expected to benefit significantly from technological developments in the consumer appliances sector. The adoption of large and small kitchen appliances is being boosted by innovations such as the release of innovative coffee makers, dishwashers, refrigerators, air fryers, induction cooktops, and others. In addition, it is anticipated that Turkey's consumer electronics sector will experience significant growth during the forecast period.
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Market Segmentation
Turkey's electrical kitchen appliances market is segmented by category, including large and small kitchen appliances, distribution channel, region, and company. On the basis of category, the market is segmented into large electrical kitchen appliances and small kitchen appliances. On the basis of large electrical kitchen appliances, the market is segmented into dishwashers, ovens, refrigerators, and kitchen hoods based on large electrical kitchen appliances. Based on small electrical kitchen appliances, the market is segmented into juicer mixer grinder, toaster, electric kettle, induction cooktops, electric cooker, coffee maker, and others (air fryer, blender, sandwich maker, etc.). Based on distribution channels, the market is segmented into multi-branded retailers, supermarkets/hypermarkets, traditional retailers, online, and others (institutional retailers, exclusive retailers). The region's market is segmented into Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Black Sea, and Eastern Anatolia.
Market Players
LG Electronics Ticaret A.Ş., Samsung Electronics Istanbul Paz ve Tic Ltd Sti, BSH Ev Aletleri San. Ve Tic. A.Ş., Arçelik Pazarlama A.Ş., Arzum Elektrikli Ev Aletleri San. ve Tic. A.Ş., Groupe SEB Istanbul Ev Aletleri Ticaret A.Ş., Vestel Ticaret A.Ş., Deha Mağazacılık Ev Tekstili Ürünleri Sanayi ve Ticaret A.Ş., Candy Hoover Euroasia Ev Gereçleri San. Ve Tic. A.S., and Korkmaz Mutfak Esyalari A.S.
| Attribute | Details |
| Base Year | 2021 |
| Historic Data | 2017 – 2020 |
| Estimated Year | 2022 |
| Forecast Period | 2023 – 2027 |
| Quantitative Units | Revenue in USD Million, and CAGR for 2017-2021 and 2022-2027 |
| Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
| Segments Covered | · Category o Large Electrical Kitchen Appliances o Small Electrical Kitchen Appliances · Distribution Channel · Region |
| Regional scope | Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Black Sea, Eastern Anatolia |
| Key companies profiled | LG Electronics Ticaret A.Ş., Samsung Electronics Istanbul Paz ve Tic Ltd Sti, BSH Ev Aletleri San. Ve Tic. A.Ş., Arçelik Pazarlama A.Ş., Arzum Elektrikli Ev Aletleri San. ve Tic. A.Ş., Groupe SEB Istanbul Ev Aletleri Ticaret A.Ş., Vestel Ticaret A.Ş., Deha Mağazacılık Ev Tekstili Ürünleri Sanayi ve Ticaret A.Ş., Candy Hoover Euroasia Ev Gereçleri San. Ve Tic. A.S., and Korkmaz Mutfak Esyalari A.S., etc. |
| Customization scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
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