Turkey's electrical kitchen appliances market is expected to grow at an impressive pace in the anticipated period. People can spend less time in the kitchen and require less manual work owing to these appliances. Additionally, they are more effective than conventional cooking equipment and aid in efficiently completing household tasks. There are two types of electrical kitchen appliancessmall and large electrical appliances. The small electrical kitchen appliances market includes toasters, electric kettles, induction
Earlier, cooking was done using traditional methods which were more time-consuming, and labor-intensive which required constant observation. The easiest way to clean utensils in the past was to do it yourself or hire a housemaid to do it for you. However, with the invention of dishwasher, this issue has been resolved now, as it conserves a significant amount of water.
Moreover, the stainless-steel tub in these dishwashers has increased their efficiency and sped up the drying process. Turkish companies make dishwashers specifically for utensils. Turkey exported 26 million home appliances in 2021, according to Minister of Industry and Technology Mustafa Varank.
Furthermore, Covid-19 has increased demand for electrical kitchen
Eco-Friendly Technology Propels Market Growth
To help the planet and boost their bottom line, Turkish manufacturers are increasingly focused on creating environment-friendly electrical kitchen appliances. This trend is really driving the market! Take Bosch, for example. Their "Nature-Friendly Technology" is all about making products that are good for the environment. Think about itBosch's dishwashers and washing machines are designed to save water and energy, which not only helps the planet, but also saves you money in the long run thanks to their long lifespan. Bosch's approach of using less energy and less water could cut your electricity bill by as much as 73% and your water usage by 63%! With Bosch dishwashers, you could save up to 50% on energy, and their electric ovens & refrigerators offer savings of up to 43%.
Technological Advancement Aids Market Growth
Additionally, the market is expected to benefit significantly from technological developments in the consumer appliances sector. The adoption of large and small kitchen appliances is being boosted by innovations such as the release of innovative coffee makers, dishwashers, refrigerators, air fryers, induction cooktops, and others. In addition, it is anticipated that Turkey's consumer electronics sector will experience significant growth during the forecast period.
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Market Segmentation
So, when you look at Turkey's market for electrical kitchen appliances, you can break it down in a few wayswhat kind of appliance it is (think big vs. small), where you buy it, where in Turkey it's sold, and of course, which company makes it. Looking at categories, you've got your large electrical kitchen appliances like dishwashers, ovens, refrigerators, and kitchen hoods. Then there are the small electrical kitchen appliances, which includes things like juicer mixer grinders, toasters, electric kettles, induction cooktops, electric cookers, coffee makers, and a whole bunch of "others" such as air fryers, blenders, and sandwich makers. Where can you buy these goodies? The big channels are multi-branded retailers, supermarkets/hypermarkets, traditional retailers, online stores, and some "others" like institutional retailers or exclusive retailers. And geographically, the market is divided into regions like Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Black Sea, and Eastern Anatolia.
Market Players
LG Electronics Ticaret A.S., Samsung Electronics Istanbul Paz ve Tic Ltd Sti, BSH Ev Aletleri San. Ve Tic. A.S., Arçelik Pazarlama A.S., Arzum Elektrikli Ev Aletleri San. ve Tic. A.S., Groupe SEB Istanbul Ev Aletleri Ticaret A.S., Vestel Ticaret A.S., Deha Magazacilik Ev Tekstili Ürünleri Sanayi ve Ticaret A.S., Candy Hoover Euroasia Ev Gereçleri San. Ve Tic. A.S., and Korkmaz Mutfak Esyalari A.S.
| Attribute | Details |
| Base Year | 2021 |
| Historic Data | 2017 – 2020 |
| Estimated Year | 2022 |
| Forecast Period | 2023 – 2027 |
| Quantitative Units | Revenue in USD Million, and CAGR for 2017-2021 and 2022-2027 |
| Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
| Segments Covered | · Category o Large Electrical Kitchen Appliances o Small Electrical Kitchen Appliances · Distribution Channel · Region |
| Regional scope | Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Black Sea, Eastern Anatolia |
| Key companies profiled | LG Electronics Ticaret A.S., Samsung Electronics Istanbul Paz ve Tic Ltd Sti, BSH Ev Aletleri San. Ve Tic. A.S., Arçelik Pazarlama A.S., Arzum Elektrikli Ev Aletleri San. ve Tic. A.S., Groupe SEB Istanbul Ev Aletleri Ticaret A.S., Vestel Ticaret A.S., Deha Magazacilik Ev Tekstili Ürünleri Sanayi ve Ticaret A.S., Candy Hoover Euroasia Ev Gereçleri San. Ve Tic. A.S., and Korkmaz Mutfak Esyalari A.S., etc. |
| Customization scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
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