The United States air fryer market is anticipated to project robust growth in the forecast period because of increasing awareness of healthfulness, affordability, and demand for fried food. Product innovation with many new smart features by various competitors is a prominent trend that is anticipated to affect new product launches throughout the projected period.
Air fryers are a great way to enjoy fried food with less guilt! They use little to no oil, making them a healthier option compared to traditional frying. Basically, you get crispy goodness without all the high-fat, high-calorie oils. Plus, you can reduce the risk of nasty stuff like acrylamide, which can form when you fry food. The International Agency for Research on Cancer says acrylamide has been linked to some cancers, like endometrial, esophageal, pancreatic, breast, and ovarian. So, by eating healthy and choosing air frying, you're taking steps to lower that risk. It's no wonder air fryers are so popular these days, people want to eat healthier and still enjoy their favorite fried foods! Who wouldn't?
In comparison to other vegetables, potatoes are the most popular food in the United States and french fries and other
The Cosori Smart WiFi Air Fryer is dishwasher safe, quick to cook, and Wi-Fi enabled
Rising Health Awareness Among Americans Will Lead to the Market Growth
Lately, it seems like more and more people are clued in about what they eat and how it affects their health. Take the 2019 Food and Health Survey from the International Food Information Council (IFIC) Foundation – it showed that 23% of us are actively choosing foods or diets for health reasons! That's almost 2% more than the year before. We all know French fries, potato chips, fried chicken, and other fried snacks aren't exactly health food. They're packed with calories, mostly from fats and carbs. Eating lots of deep-fried stuff has been linked to things like high cholesterol, obesity, heart attacks, and even diabetes. Because of that, a lot of health-conscious people are skipping the fried foods and choosing healthier cooking methods like roasting or baking. The good news is, you can even swap out deep frying and shallow frying for something like air frying for a better-for-you option.
Availability Of Wide Range of Products Will Fuel The Market Growth
Air fryers got so popular that just about every home appliance company started making them! Now you can find all sorts of options depending on what you're looking for. Take Dash, for instancethey make a tiny 1.2-liter Compact air fryer – perfect if you're short on counter space. Then there's their Deluxe electric air fryer + oven cooker, which is your classic air fryer, but with temperature control. It even shuts off automatically when your food is done for extra safety! Plus, it has knobs so you can really dial in the time and temperature. The best part? Air fryers are usually easier on the wallet than ovens or microwaves, which makes them super appealing if you're trying to save some cash.
Various Product Innovation Will Fuels the Market Growth
One of the most crucial reasons for creating products that can eliminate human labor is the need for ease. Many futuristic technologies improve the efficiency and usability of kitchen appliances. The development of the Internet of Things (IoT) has aided the adoption of cutting-edge devices. IoT assists in tying together various gadgets, such as air fryers, so that they may be wirelessly operated from a distance. For instance, Tefal's ActiFry XL Smart air fryer includes an electronic card with Bluetooth Smart technology that enables remote

Seasonal Sale and Discounts From Various Retail retailers Will Fuel The Market Growth
Hey, who doesn't love a good deal? It's true, people are suckers for sales and those tempting little freebies that come with stuff. Businesses totally know this and use it to get us to buy more! Offering a discount or running a cool campaign can really boost sales and even help them connect with new customers. Think about it – prepayment discounts, free shipping, holiday deals... they're all designed to reel us in! Retailers use all sorts of tricks to get our attention. But it's not just about attracting customers; discounts also help them make more money, clear out old stock, and build a loyal fan base. Plus, let's be honest, we all look forward to those awesome bargains during holidays like Christmas and Thanksgiving. Take air fryers, for example. The more shops discount them, the more everyone seems to want one!
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Market Segmentation
The United States air fryer market is segmented based on product type, technology, end use, distribution channel, region, and competitional landscape. Based on product type, the market is further fragmented into drawer and lid. Based on technology the market is segmented into digital and manual. Based on end use the market is segmented into residential and commercial. Based on distribution channels, the market is segmented into Supermarkets/Hypermarkets, Multi-Branded retailers, Exclusive retailers, Online and Others (Direct Sales, Institutional Sales etc.). The market analysis also studies the regional segmentation to devise regional market segmentation, divided among South, Midwest, Northeast and West.
Company Profiles
Koninklijke Philips N.V., De’Longhi Group, Cuisinart, NuWave, LLC, Newell Brands (Oster), GoWISE USA, Breville Group Limited, Arovast Corporation (Cosori), Instant Brands Inc., and Gourmia
Attribute | Details |
Base Year | 2022 |
Historical Years | 2018–2021 |
Estimated Year | 2023E |
Forecast Period | 2024F –2028F |
Quantitative Units | Revenue in USD Million and CAGR for 2018-2022 and 2023E- 2028F |
Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
Segments Covered | · Product Type · Technology · End Use · Distribution Channel · Company |
Regional Scope | South, Midwest, Northeast and West |
Key Companies Profiled | Koninklijke Philips N.V., De’Longhi Group, Cuisinart, NuWave, LLC, Newell Brands (Oster), GoWISE USA, Breville Group Limited, Arovast Corporation (Cosori), Instant Brands Inc., and Gourmia. |
Customization Scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and Purchase Options | Avail customized purchase options to meet your exact research needs. Explore purchase options |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request) |