One of the key reasons projected to drive the growth rate of the
Sanitary pads are a must-have for women during their periods, helping them get through their days with confidence. And panty liners? They're great for catching everything from everyday vaginal discharge and unexpected light flow, to spotting, those beginning and ending period stains, and even post-sex discharge. But, using conventional pads and liners all the time might lead to some not-so-great health issues. The problem often lies in the materials used to make standard sanitary products. That's why many women are now searching for healthier options than traditional sanitary napkins. The good news? Organic sanitary pads don't come with those same drawbacks, which is why they're becoming increasingly popular. These organic products skip the synthetic stuff and chemicals, opting for natural materials like 100% cotton and plant-based fibers – think banana or wood pulp. And all these benefits are expected to drive the market for organic pads forward.
So, here's the dealabout 77.6% of women in India are using hygienic products during their periods, which is good news! But, 15% still stick with homemade napkins, while a whopping 64.4% prefer good old sanitary pads. Did you know there are over 300 million women menstruating right now? And sadly, an estimated 500 million people globally don't have access to period products or proper hygiene facilities. Here's a scary stata study by Toxics Link says over 12.3 billion used sanitary pads end up in Indian landfills every year. These things take 250-800 years (or even longer!) to break down, and are like dumping four plastic bags each time. That's why many women are switching to alternatives like organic sanitary pads, reusable pads, tampons, or even the menstrual cup – which is helping to reduce the number of regular pads being used.
Owing to growing awareness among women about the advantages of using organic sanitary napkins, Europe is expected to account for a sizable portion of the global organic napkin market during the forecast period. Also, manufacturers are promoting awareness about their products. In addition, manufacturing companies are implementing new technologies to create pads that are high-quality, usable, sustainable, and absorbent.
Rising Health Consciousness Fueling Market Growth
Due to the great hygiene benefits and widespread use in both developed and developing countries, organic sanitary napkins have become more and more popular throughout the globe. Women are shifting toward organic sanitary pads from regular sanitary pads. The organic sanitary pads market is anticipated to grow over the forecast period because of the rise in the awareness among women population towards health benefits and the accessibility of organic products.
Availability of Customizable Products Driving the Market Growth
By providing customized goods and services, the women's personal hygiene sector is quickly evolving. In customizable
Rising Awareness Among Women Regarding Personal Hygiene Enhancing The Market Growth
Market expansion is expected to be fueled by the growing number of companies' strategic developments and active involvement in boosting their product sales by providing hygienic sanitary pads. Due to its great hygiene benefits and widespread use in both developed and developing countries, organic sanitary napkins have become more and more popular all over the globe. The organic sanitary market is expected to grow over the forecast period because of the rise in the elderly population and the accessibility of products.
Market Segmentation
The global organic sanitary pads market is segmented based on product type, distribution channel, region, and competitional landscape. Based on product type, the market is further fragmented into organic menstrual pads and organic pantyliners. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, drugstore/pharmacies, online, and others (multi-branded retailers, direct sales, etc.). The market analysis also studies the regional segmentation to devise regional market segmentation, divided among North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

Company Profiles
ALYK Inc., Bodywise (UK) Ltd., Corman USA, LYV Life Inc., Rael Inc., The Procter and Gamble Co., TOTM Ltd., Unicharm Corp., Unilever PLC, and Naturalena Brands, Inc.( Veeda) are among the major market players in the global platform that lead the market growth of the global organic sanitary pads. Players in the market are implementing merger and acquisition tactics to improve their product offerings. Additionally, businesses employ innovative technologies as they concentrate on increasing their manufacturing capacity.
Attribute | Details |
Base Year | 2022 |
Historical Years | 2018 – 2021 |
Estimated Year | 2023 |
Forecast Period | 2024 – 2028 |
Quantitative Units | Revenue in USD Billion and CAGR for 2018-2022 and 2023-2028 |
Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
Segments Covered | · Product Type · Distribution Channel · Region |
Regional Scope | North America, Europe, Asia-Pacific, Middle East & Africa, and South America |
Country Scope | United States, Canada, Mexico, Germany, France, United Kingdom, Italy, Spain, Netherlands, Poland, China, India, Japan, South Korea, Australia, Vietnam, Malaysia, Saudi Arabia, UAE, South Africa, Turkey, Egypt, Brazil, Argentina, Colombia |
Key Companies Profiled | ALYK Inc., Bodywise (UK) Ltd., Corman USA, LYV Life Inc., Rael Inc., The Procter and Gamble Co., TOTM Ltd., Unicharm Corp., Unilever PLC, and Naturalena Brands, Inc.(Veeda) |
Customization Scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and Purchase Options | Avail customized purchase options to meet your exact research needs. Explore purchase options |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request) |