The United States electric facial cleanser market size is anticipated to grow at impressive CAGR during the forecast period.
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Several market players offer electric face cleansers that consist of different types of bristles in order to accommodate various skin types. The market is rapidly expanding in households owing to the ease of usage of these devices. Furthermore, the majority of these gadgets run on batteries, making them easy to transport as well. Additionally, manufacturers are emphasizing on product innovation by enhancing the brushes' oscillation technology.
Technology has recently undergone a complete transformation in the beauty industry. There have been new devices and items on the market that can enhance skincare processes. One illustration of such gadgets is the electric face cleaner. Electric face cleansers have simplified the skincare routines of people all over the world by eliminating the need to spend a lot of money on costly facials and spa treatments.
Rising Consumer Awareness Regarding Skin related issues Propels Market Growth
Ugh, air pollution is awful for your skin! All that smog is really making us age faster and get wrinkles. That's why so many people are slathering on body lotion and sunscreen more often. But you know what's even better? Electric face cleaners! They're like a complete skincare routine in one little gadget. They don't just cleanse – they dig deep and unclog pores that are full of all that nasty dust and smog. Seriously, these things are multifunctional! They purify, exfoliate, moisturize, and even make your skin feel smoother. Plus, many have massaging features, which helps with skin elasticity and gets your blood flowing, which can reduce wrinkles. And to top it off, lots of skincare pros recommend a 4-step routine once a week for truly healthy skin.
Offers Deeper Pore Cleaning Fuels Market Growth
Most electric face cleansers you see are basically tiny brushes with super soft bristles. The idea is that these devices can help you really get in there and clean out your pores, getting rid of bacteria, dust, dirt, and grease without any trouble. And because they're so gentle, they do a much better job than just using your hands – no irritation! Plus, there are tons of new, cool versions coming out all the time. Take the FOREO LUNA mini 2 Sonic Facial Cleansing Brush for example; it's designed to really clean deep down, using something called T-Sonic pulsations. It's meant for everyone, no matter your skin type, and has different zones with different sized touch points, plus 8 intensity settings. Apparently, the LUNA mini 2 can unclog pores, get rid of makeup, and remove up to 99.5% of dirt and oil.
Challenges in Electric facial Cleanser Market
Electric face cleansers' high price when compared to conventional products and the availability of alternatives in the market are two significant factors that will restrain the market's growth. Electric face cleansers' brushes and filters cleaning can be challenging task. Aside from that, the lack of government regulations in nation regarding electronic personal care products encourage trade of counterfeit and imitation products, which could impede the growth of the electric face cleansers market in United States during the forecast period.
Market Segmentation
United States electric facial cleanser market is segmented into type, application, price range, distribution channel, region, and company. Based on type, the market is segmented into silicone brush and bristle brush. Based on application, the market is segmented into individual and professional. Based on price range, the market is segmented into low, medium and high. Based on distribution channels, the market is segmented into hypermarkets/supermarkets, cosmetic retailers, online and others (local shops, direct sales, etc.).

Market Players
L'Oreal Usa, Inc., Procter & Gamble Company, Panasonic Corporation Of North America, Estée Lauder Inc., Michael Todd Beauty LP, Conair Corporation, Hitachi America, Ltd., Clinique Laboratories, LLC, Philips North America LLC, Amorepacific US, Inc.,
Attribute | Details |
Base Year | 2021 |
Historic Data | 2017 – 2020 |
Estimated Year | 2022 |
Forecast Period | 2023 – 2027 |
Quantitative Units | Revenue in USD Million, and CAGR for 2017-2021 and 2022-2027 |
Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
Segments Covered | · Type · Application · Price Range · Distribution Channel |
Regional scope | South, West, Mid-West, North-East |
Key companies profiled | L'Oreal Usa, Inc., Procter & Gamble Company, Panasonic Corporation Of North America, Estée Lauder Inc., Michael Todd Beauty LP, Conair Corporation, Hitachi America, Ltd., Clinique Laboratories, LLC, Philips North America LLC, AMOREPACIFIC US, INC., etc. |
Customization scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
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Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |