Turkey Television Market By Screen Size (50''-59'', 40''-49'', 39'' and Below, Above 59''), By Display Type (LED, OLED, Others (LCD, QLED, etc.)), By Distribution Channel (Multi Branded Stores, Supermarkets/Hypermarkets, Online, and Others (Institutional Sales, Exclusive Stores, etc.), By Region, Competition, Forecast & Opportunities, 2024-2032
Published Date: November - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request CustomizationTurkey television market is witnessing high demand and is anticipated to grow with a robust growth during the forecast period owing to the rising popularity of OTT platforms and the expansion Turkish entertainment industry.
The rising easy availability of consumer electronics through e-commerce platforms is also fueling the Turkey television market. According to a report, Turkey's e-commerce volume grew by an astounding 79% in 2021 due to the presence of multiple brands. Moreover, it also allows consumers to compare the prices and features according to their need. Moreover, according to the World Bank, Turkey’s per capita income witnessed a significant rise with USD 9661.2 in 2021. Thus, with the rise in per capita income, it significantly increased the purchasing power of the consumer and hence resulted in increased demand for television in Turkey.
Rising Demand for Smart Television is Fueling the Market Growth
Hey, so it looks like everyone's getting TVs lately! The demand is up, mostly because smart TVs are super popular. I saw a report that said around 66% of people already own one. And it makes sense, right? You get awesome picture quality, like Ultra-HD and 4K resolution! Plus, you can watch live streams and all your favorite OTT platforms. It's also cool how you can turn an old TV into a smart one with a TV stick. Oh, and the best part is how easy it is to use! You can quickly get to all sorts of apps right on your TV. Basically, all these things are why more and more people want a TV these days.
Growing Popularity of OTT Platforms to Drive Market Growth
Everyone's loving original shows and watching stuff on their own time, and that's why OTT streaming has exploded – it's caught on with all ages! Plus, people in Turkey are watching more on their smart TVs, so the demand for TVs is going up. RTÜK (the Radio and Television Supreme Council) says that digital platform use in Turkey jumped from 5.7% in 2018 to 24.4% in 2021. And Netflix, which is huge globally, has around 3 million subscribers here. So, with OTT platforms getting more popular and gaining subscribers, expect to see even more demand for televisions in Turkey.
Increasing Manufacturing of Television is Boosting the Market Growth
What's powering the TV market in Turkey? Well, it's largely thanks to Turkish companies making more and more TVs right here at home. One article points out that a whopping 90% of TCL's TVs are actually made by Turkish firms! And get this, a local brand, Sunny Electronics, is responsible for about 25% of all TVs sold in Turkey. Plus, remember the COVID-19 pandemic? When other countries struggled to get products from China due to lockdowns, many companies turned to Turkey instead, leading to a massive 200% jump in exports in 2021! So, yeah, the growing domestic TV manufacturing scene is really the engine behind the Turkey Television Market right now.
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Market Segmentation
The Turkey television market is segmented on the basis of screen size, display type, sales channel, and region. On the basis of screen size, the market is further segmented into 50''-59'', 40''-49'', 39'' and below, and above 59''. The display type is further fragmented into LED, OLED, and others (LCD, QLED, etc.). The distribution channel is segmented into multi branded retailers, supermarkets/hypermarkets, online, and others, which include institutional sales, exclusive retailers, etc. On the basis of region, the market is divided into Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Blacksea, and Eastern Anatolia.
Market Players
Samsung Electronics Istanbul Paz ve Tic Ltd Sti, Evofone Bilgi Teknolojileri San Ltd Sti (Xiaomi), Atmaca Electronics Industry and Trade Inc, LG Electronics Ticaret A.S., Arçelik A.S., Vestel Ticaret A.S., Sony Corporation, TCL Electronic Holding Ltd, VIZIO, Inc., and Sharp Corporation are some of the major players in the Turkey television market.
| Attribute | Details |
| Base Year | 2022 |
| Historic Data | 2018 – 2021 |
| Estimated Year | 2023 |
| Forecast Period | 2024 – 2028 |
| Quantitative Units | Value in USD Million, CAGR for 2018-2022 and 2023-2028 |
| Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
| Segments Covered | Screen Size Display Type Region |
| Regional scope | Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Blacksea, Eastern Anatolia |
| Key companies profiled | Samsung Electronics Istanbul Paz ve Tic Ltd Sti, Evofone Bilgi Teknolojileri San Ltd Sti (Xiaomi), Atmaca Electronics Industry and Trade Inc, LG Electronics Ticaret A.S., Arçelik A.S., Vestel Ticaret A.S., Sony Corporation, TCL Electronic Holding Ltd, VIZIO, Inc., Sharp Corporation, etc. |
| Customization scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
| Pricing and purchase options | Avail customized purchase options to meet your exact research needs. Explore purchase options |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
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