Turkey Television Market By Screen Size (50''-59'', 40''-49'', 39'' and Below, Above 59''), By Display Type (LED, OLED, Others (LCD, QLED, etc.)), By Distribution Channel (Multi Branded Stores, Supermarkets/Hypermarkets, Online, and Others (Institutional Sales, Exclusive Stores, etc.), By Region, Competition, Forecast & Opportunities, 2024-2032
Published Date: November - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request CustomizationTurkey Television Market By Screen Size (50''-59'', 40''-49'', 39'' and Below, Above 59''), By Display Type (LED, OLED, Others (LCD, QLED, etc.)), By Distribution Channel (Multi Branded Stores, Supermarkets/Hypermarkets, Online, and Others (Institutional Sales, Exclusive Stores, etc.), By Region, Competition, Forecast & Opportunities, 2024-2032
Turkey television market is witnessing high demand and is anticipated to grow with a robust growth during the forecast period owing to the rising popularity of OTT platforms and the expansion Turkish entertainment industry.
The rising easy availability of consumer electronics through e-commerce platforms is also fueling the Turkey television market. According to a report, Turkey's e-commerce volume grew by an astounding 79% in 2021 due to the presence of multiple brands. Moreover, it also allows consumers to compare the prices and features according to their need. Moreover, according to the World Bank, Turkey’s per capita income witnessed a significant rise with USD 9661.2 in 2021. Thus, with the rise in per capita income, it significantly increased the purchasing power of the consumer and hence resulted in increased demand for television in Turkey.
Rising Demand for Smart Television is Fueling the Market Growth
The demand for television is rising owing to the increasing popularity of smart television in the country. According to a report, the smart television ownership is around 66% in the country. The rising benefits of smart television, such as high picture quality with ultra-HD and 4K resolution. Furthermore, it provides access to live streaming videos and multiple OTT platforms. Moreover, many of the companies have launched streaming devices such as TV sticks which helps to transform a non-smart television to a smart television. Additionally, it has a fast and convenient user interface which provides easy access to variety of applications in the television. All these factors are thereby increasing the demand of television in the country.
Growing Popularity of OTT Platforms to Drive Market Growth
The popularity of original content and the shift in media consumption patterns have fueled OTT streaming's rapid rise, which has been embraced by all generations across the nation. The nation's rising demand for televisions is being driven by consumers starting to watch more content on their smart TVs. According to a report by the Radio and Television Supreme Council (RTÃœK), digital platform usage in Turkey increased from 5.7% in 2018 to 24.4% in 2021. Moreover, Netflix which is dominating the global OTT market has around 3 million subscribers in Turkey. Thus, with the rise in popularity and paid subscribers of OTT platforms, the demand of television in Turkey is expected to increase.
Increasing Manufacturing of Television is Boosting the Market Growth
The television market in Turkey is being driven by the increasing manufacturing of television by domestic companies in the country. According to an article, 90% of the manufacturing of television sets of TCL is done by domestic companies of Turkey. Moreover, a domestic television brand named Sunny Electronics, is manufacturing about 25% of total television sold in Turkey. Moreover, due to the COVID-19 pandemic and multiple lockdowns in different countries, many of the companies in different countries turned to Turkey when they were unable to source products from China, and there was a 200% increase in exports in 2021. Hence, the rise in domestic manufacturing of television is driving the Turkey Television Market.
Download Free Sample Report
Market Segmentation
The Turkey television market is segmented on the basis of screen size, display type, sales channel, and region. On the basis of screen size, the market is further segmented into 50''-59'', 40''-49'', 39'' and below, and above 59''. The display type is further fragmented into LED, OLED, and others (LCD, QLED, etc.). The distribution channel is segmented into multi branded retailers, supermarkets/hypermarkets, online, and others, which include institutional sales, exclusive retailers, etc. On the basis of region, the market is divided into Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Blacksea, and Eastern Anatolia.
Market Players
Samsung Electronics Istanbul Paz ve Tic Ltd Sti, Evofone Bilgi Teknolojileri San Ltd Sti (Xiaomi), Atmaca Electronics Industry and Trade Inc, LG Electronics Ticaret A.S., Arçelik A.S., Vestel Ticaret A.Ş., Sony Corporation, TCL Electronic Holding Ltd, VIZIO, Inc., and Sharp Corporation are some of the major players in the Turkey television market.
| Attribute | Details |
| Base Year | 2022 |
| Historic Data | 2018 – 2021 |
| Estimated Year | 2023 |
| Forecast Period | 2024 – 2028 |
| Quantitative Units | Value in USD Million, CAGR for 2018-2022 and 2023-2028 |
| Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
| Segments Covered | Screen Size Display Type Region |
| Regional scope | Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Blacksea, Eastern Anatolia |
| Key companies profiled | Samsung Electronics Istanbul Paz ve Tic Ltd Sti, Evofone Bilgi Teknolojileri San Ltd Sti (Xiaomi), Atmaca Electronics Industry and Trade Inc, LG Electronics Ticaret A.S., Arçelik A.S., Vestel Ticaret A.Ş., Sony Corporation, TCL Electronic Holding Ltd, VIZIO, Inc., Sharp Corporation, etc. |
| Customization scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
| Pricing and purchase options | Avail customized purchase options to meet your exact research needs. Explore purchase options |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
FAQ'S
For a single, multi and corporate client license, the report will be available in PDF format. Sample report would be given you in excel format. For more questions please contact:
Within 24 to 48 hrs.
You can contact Sales team (sales@marketinsightsresearch.com) and they will direct you on email
You can order a report by selecting payment methods, which is bank wire or online payment through any Debit/Credit card, Razor pay or PayPal.
Discounts are available.
Hard Copy