The global smart toothbrush market is witnessing robust growth for different factors such as an increasing quality of living standards among urban population, health of the oral cavity being negatively impacted by the increasing adoption of bad eating habits and consumption of foods and beverages with high sugar content, and an increase in consumer awareness of the advantages of dental hygiene.
So, a smart toothbrush? It's got this cool motor that knows how fast you're brushing and where it is in your mouth. Plus, it gives you tips to brush even better! The magic's in the brush head – it vibrates thanks to a sonic motor and sensors, giving your teeth a super-deep clean. And get this, there's an app that connects to the brush! It tells you if you're pressing too hard and makes sure you're brushing for the right amount of time. There's even a visual pressure sensor so you can see you're cleaning your teeth just right with those rapid bristle movements. Oh, and they're rechargeable, of course!
They say your teeth will look whiter from day one because it zaps away surface stains. Plus, it gets rid of more plaque than a regular toothbrush, which means healthier gums! These smart toothbrushes keep tabs on everything, like how often you brush, how much pressure you're using, and even the angle you're holding the brush at.
Wow, did you know that in the UK, around 12 million people ditched their manual toothbrushes for electric ones in the last five years, according to the Oral Health Foundation in 2020? That means about 67% of adults – roughly 34 million of us – are now using electric toothbrushes! But, a sobering statistic from a new 2022 WHO studya staggering three out of four people dealing with oral health problems live in countries with lower incomes. That's roughly 3.5 billion people worldwide! So, with all this in mind, it's easy to see why there's a growing demand for toothbrushes, especially those fancy smart toothbrushes, which is really helping the market grow around the world.
Rising Awareness of Oral Hygiene Aids the Market Growth
Good oral hygiene is key, and that's a big reason why more people are interested in smart toothbrushes these days. But it's not just awareness; people also love the features! Think about ita toothbrush that tells you if you're brushing too hard or times you to make sure you brush long enough – pretty cool, right? Plus, those personalized apps that give you real-time feedback can really help you brush better. And let's not forget the younger crowd – they're all about oral hygiene. Couple that with the constant tech upgrades, like toothbrushes connecting to your phone via Wi-Fi or Bluetooth, and you've got a market that's expected to boom! All this points towards some pretty exciting opportunities for the smart toothbrush market.
Increasing Adoption of Smart Products Boost the Market Growth
Imagine having a tiny dentist in your pocket! Toothbrush apps on your phone can actually help you check out your own mouth and get better at brushing. And guess what? More cool features are being added to dental care apps, which is expected to really boost the market. Plus, with everything in our homes getting connected through the Internet of Things (IoT), even toothbrushes are getting smarter! Think about itthese smart toothbrushes, connected to your phone, can track how often you brush, give you tips for better hygiene, and even use AI to help you and your dentist spot potential problems. So, with more and more people using smartphones and smart gadgets, expect the smart toothbrush market to really take off around the world!
High Price of Smart Toothbrush Restraining the Market Growth
Okay, so one big reason the smart toothbrush market isn't exploding? The price! Compared to your regular, old-school toothbrush, these high-tech versions are pretty pricey. Blame it on all the fancy features they pack in. We're talking about smart electric toothbrushes costing anywhere from USD 70 to USD 80, and some even hitting USD 300!
That's a problem because it's likely to slow things down, especially in places where people are really watching their wallets. Basically, we're expecting that big price difference between smart and manual toothbrushes will keep the market from growing as fast as it could during the next few years.
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Market Segmentation
The smart toothbrush market is segmented based on product type, price range, distribution channel. The market is divided into battery power, and rechargeable based on product type. Based on the price range, the market is segmented into less than 100, 100-200, more than 200. Based on distribution channels, the market is fragmented into supermarkets/hypermarkets, pharmacy/ drug retailers, online, others (electronic store, departmental retailers, etc.). The market analysis also studies the regional segmentation to devise regional market segmentation, divided among North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

Company Profiles
Colgate-Palmolive Company, Philips N.V., The Procter & Gamble Company (Oral-B), Ionic BLU LLC, Xiomi Corporation, Bitvae, Grush Inc, Shenzhen evowera Technology Co., Ltd. (Evowera), Yunding Hongkong Company Limited (Oclean), KOLIBREE (SAS) are among the major market players in the global platform that lead the market growth of the global smart toothbrush market.
Attribute | Details |
Base Year | 2022 |
Historical Years | 2018 – 2021 |
Estimated Year | 2023 |
Forecast Period | 2024 – 2028 |
Quantitative Units | Revenue in USD Billion; Volume in Million and CAGR for 2018-2022 and 2023-2028 |
Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
Segments Covered | Product Type Price Range Distribution Channel Region |
Regional Scope | North America, Europe, Asia-Pacific, Middle East & Africa, and South America |
Country Scope | United States, Canada, Mexico, Germany, France, United Kingdom, Italy, Spain, China, India, Japan, South Korea, Australia, Saudi Arabia, UAE, South Africa, Turkey, Brazil, Argentina, Colombia |
Key Companies Profiled | Colgate-Palmolive Company, Philips N.V., The Procter & Gamble Company (Oral-B), Ionic BLU LLC, Xiomi Corporation, Bitvae, Grush Inc, Shenzhen evowera Technology Co., Ltd. (Evowera), Yunding Hongkong Company Limited (Oclean), KOLIBREE (SAS) |
Customization Scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and Purchase Options | Avail of customized purchase options to meet your exact research needs. Explore purchase options |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request) |