Smart Toothbrush Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2024-2032F, Segmented By Product Type (Battery Power, Rechargeable), By Price Range (Less than 100, 100-200, More than 200), By Distribution Channel (Supermarkets/Hypermarkets, Pharmacy/ Drug Stores, Online, Others (Electronic Store, Departmental Stores, etc.)), By Region, Competition
Published Date: November - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format
View Details Download Sample Ask for Discount Request CustomizationSmart Toothbrush Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2024-2032F, Segmented By Product Type (Battery Power, Rechargeable), By Price Range (Less than 100, 100-200, More than 200), By Distribution Channel (Supermarkets/Hypermarkets, Pharmacy/ Drug Stores, Online, Others (Electronic Store, Departmental Stores, etc.)), By Region, Competition
The global smart toothbrush market is witnessing robust growth for different factors such as an increasing quality of living standards among urban population, health of the oral cavity being negatively impacted by the increasing adoption of bad eating habits and consumption of foods and beverages with high sugar content, and an increase in consumer awareness of the advantages of dental hygiene.
A smart toothbrush has a motor that can detect the speed and position of the brush, provide feedback, and suggest ways to enhance dental hygiene. A sonic motor and various sensors are linked to the brush's head, which vibrates thoroughly cleaning your teeth, is the main feature of the smart toothbrush. There is an app connected to the toothbrush that provides information such as the recommended amount of pressure to use and a timer that indicates whether an individual have brushed for the recommended period or not. There is a visual pressure sensor that is used to clean up the teeth with their automatic rapid bristle movements These smart tooth-brushes are rechargeable. It makes your teeth whiter the first day users use it by removing surface stains and removes more plaque than a typical manual toothbrush for healthier gums. Smart toothbrushes keep track of a variety of information, including the frequency of brushing, the amount of pressure used, the angle at which the brush is held, etc.
According to Oral Health Foundation data of 2020, over the past five years, approximately 12 million people in the UK have switched to electric toothbrushes. The number of adults who use an electronic toothbrush has increased to about two-thirds (67%) which is an estimation of around 34 million. Moreover, according to a new WHO research released in 2022, three out of every four people who suffer from oral diseases live in low and middle-income nations, totaling around 3.5 billion people, worldwide. Therefore, the demand of toothbrush along with smart toothbrush is driving the market growth during the forecast period, globally.
Rising Awareness of Oral Hygiene Aids the Market Growth
Oral hygiene awareness is one of the factors influencing the demand for smart toothbrushes globally. However, the demand is also enhanced by specific features by the populace of smart toothbrush guiding about the amount of pressure to use along with a timer that indicates brush time. Similarly, awareness can be increased through personalized apps that provides real-time feedback to help individuals brush more effectively. On the contrary, rise in awareness towards oral hygiene, especially among the younger generation and continuous technological advancements with toothbrush that can be connected to individual’s smartphone through Wi-Fi or Bluetooth are anticipated to provide lucrative opportunities for the smart toothbrush market growth during the forecast period, globally.
Increasing Adoption of Smart Products Boost the Market Growth
Toothbrush applications in smartphones helps an individual to examine the oral cavity and helps in improving brushing habits effectively. More features added to mobile applications for dental care are expected to fuel the market expansion. The adoption of Internet of Things (IoT) connectivity in household goods and appliances is expected to contribute to the market growth for smart toothbrushes. The various advantages of mobile app connectivity, such as frequent brushing habit tracking and oral hygiene improvement recommendations, along with AI-enabled toothbrushes, can assist users and dentists in identifying issues and enhancing oral hygiene. Therefore, increasing adoption of smartphones and smart appliances is projected to fuel the market growth substantially over the coming years, across the globe.
High Price of Smart Toothbrush Restraining the Market Growth
One of the main factors limiting the growth of the global smart toothbrush market is the high cost of the smart toothbrush, compared to the manual toothbrush. The expensive and advanced technologies featured in the toothbrush can be credited for the high price. The cost of a smart electric toothbrush ranges from USD 70 to USD 80 and could even reach USD 300. This is expected to have a negative effect on market expansion, especially in countries with a high price sensitivity. Thus, during the projection period, it is anticipated that the smart toothbrush's significantly higher price compared to manual toothbrushes will act as a restraint on the market's expansion, globally.
Market Segmentation
The smart toothbrush market is segmented based on product type, price range, distribution channel. The market is divided into battery power, and rechargeable based on product type. Based on the price range, the market is segmented into less than 100, 100-200, more than 200. Based on distribution channels, the market is fragmented into supermarkets/hypermarkets, pharmacy/ drug retailers, online, others (electronic store, departmental retailers, etc.). The market analysis also studies the regional segmentation to devise regional market segmentation, divided among North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
Company Profiles
Colgate-Palmolive Company, Philips N.V., The Procter & Gamble Company (Oral-B), Ionic BLU LLC, Xiomi Corporation, Bitvae, Grush Inc, Shenzhen evowera Technology Co., Ltd. (Evowera), Yunding Hongkong Company Limited (Oclean), KOLIBREE (SAS) are among the major market players in the global platform that lead the market growth of the global smart toothbrush market.
| Attribute | Details |
| Base Year | 2022 |
| Historical Years | 2018 – 2021 |
| Estimated Year | 2023 |
| Forecast Period | 2024 – 2028 |
| Quantitative Units | Revenue in USD Billion; Volume in Million and CAGR for 2018-2022 and 2023-2028 |
| Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
| Segments Covered | Product Type Price Range Distribution Channel Region |
| Regional Scope | North America, Europe, Asia-Pacific, Middle East & Africa, and South America |
| Country Scope | United States, Canada, Mexico, Germany, France, United Kingdom, Italy, Spain, China, India, Japan, South Korea, Australia, Saudi Arabia, UAE, South Africa, Turkey, Brazil, Argentina, Colombia |
| Key Companies Profiled | Colgate-Palmolive Company, Philips N.V., The Procter & Gamble Company (Oral-B), Ionic BLU LLC, Xiomi Corporation, Bitvae, Grush Inc, Shenzhen evowera Technology Co., Ltd. (Evowera), Yunding Hongkong Company Limited (Oclean), KOLIBREE (SAS) |
| Customization Scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
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| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request) |
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