The global baby stroller market was valued USD 3211.36 million in 2022 and is projected to grow at CAGR of 5.07% through 2028 on account of increasing technological advancement in the baby care sector coupled with increasing use of baby travel products and rising nuclear families. Smart connected strollers are a prominent trend that is anticipated to affect new product launches throughout the projected period.
A stroller is a small carriage on wheels that is used to carry small babies. It is sometimes referred to as a pram or a pushchair. On the market, there are four types of strollers with single and double seatsstandard, lightweight, travel systems, and jogging.
Travel systems that are handy and reasonably priced are found at from a number of companies. The "GB Pockit" stroller, which weighs only 9.5 pounds and is certified by the Guinness Book of World Records as the world's most compact stroller, is one such item. The stroller may be folded so that it can fit both under the seat and in the overhead compartment of an airline.
Growing Nuclear Families and Rising Female Employment
The growing number of nuclear families, as well as the increased employment of women, are pushing the market growth for baby care products such as strollers. The strollers are more handy, simple to operate, and effective for on-the-go needs. Nuclear families are becoming common in India. For instance, the number of nuclear families climbed from 135 million in 2001 to 172 million in 2011, according to the most recent Indian census data release. Thus, with increasing in the number of nuclear families, the need for strollers is increasing at a high rate.
Technological Product Innovation Will Drive the Market Growth
Okay, so with everything getting smarter and connected these days, it's no surprise we're seeing more tech in everyday stuff. Take baby strollers, for example! Companies are really fighting to stay ahead, constantly coming up with cool new features and improvements. And speaking of new, check out these e-strollers from Emmaljunga and Cybex – they're supposed to be a total game-changer! Smartbe, for instance, is like, the first truly connected intelligent baby stroller. We're talking an all-in-one system with more than ten features to boost safety, security, comfort, and just plain convenience, all controlled right from your Android or iOS phone or even your smart watch.
Growing Demand for Travel Products for Children will Fuel the Market Growth
Car seats? Yeah, they've been around since the '60s! Back then, they started getting cool features like the harness, a metal frame, and the option to have them rear-facing. For ages, buying car seats was just a one-at-a-time kinda thing – and honestly, it still is, mostly. But, with more and more families traveling with little ones, it's opened up a whole new world for things like travel system strollers. I mean, check this outMercedes-AMG GT even made a limited-edition stroller with Hartan! They say the design is inspired by AMG cars. And get this, Bugaboo launched Bugaboo Flex in 2021. It’s a monthly subscription for their strollers! So, instead of buying one outright, you can just pay a fee each month. You'll find flexible contracts – like 6 to 24 months – for using these services. Basically, since everyone's on the go, this market is just gonna keep getting bigger and bigger.
Market Segmentation
The global baby stroller market is segmented based on product type, technology, distribution channel, region, and competitional landscape. Based on product type, the market is further fragmented into lightweight, standard, jogging and travel systems. Based on technology, the market is further fragmented into smart and non-smart. based on distribution channel, the market is segmented into specialty retailers, supermarkets and hypermarkets, online, multi-branded retailers and others (distributors & dealers, etc.).

Company Profiles
Attribute | Details |
Market Size Value in FY2022 | USD3,211.36 Million |
Revenue Forecast in FY2028F | USD4,284.84 Million |
Growth Rate | 5.07% |
US Revenue Forecast in 2028 | USD994.79 Million |
Base Year | 2022 |
Historical Years | 2018 – 2021 |
Estimated Year | 2023 |
Forecast Period | 2024 – 2028 |
Quantitative Units | Revenue in USD Billion and CAGR for 2018-2022 and 2023-2028 |
Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
Segments Covered | Product Type Technology Distribution Channel Region |
Regional Scope | Europe, North America, Asia-Pacific, Middle East & Africa and South America. |
Country Scope | Germany, France, United Kingdom, Italy, Spain, United States, Canada, Mexico, China, Australia, Japan, South Korea, India, South Africa, UAE, Saudi Arabia, Turkey, Colombia, Brazil, Argentina |
Key Companies Profiled | Goodbaby International Holdings Limited, Artsana S.p.A., Monahan Products, LLC, Newell Brands Inc., Dorel Industries Inc., Bugaboo International B.V., Brevi Milano S.P.A., BumbleRide Inc., Britax Child Safety, Inc. and Baby Trend Inc. |
Customization Scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and Purchase Options | Avail of customized purchase options to meet your exact research needs. Explore purchase options |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request) |