Electric Blanket Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2024-2032F Segmented By Type (Over Blanket, Under Blanket), By Size (Single Size, Double Size, King Size), By End Use (Residential, Hospitals, Hotels), By Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Online, Others (Other Retail Stores, Distributors/Dealers), By Region, Competition

Global electric blanket market is witnessing high demand and is forecasted to grow in the coming years due to the rising preference among consumers regarding convenient products which makes consumers’ lives easier. Moreover, the increasing demand from the residential sector and surging awareness about the product in different countries is further driving the market of electric blanket in different countries.

Countries which experience harsh cold weather prefer to use other heating equipment to keep themselves warm, during winters. According to a report by Business Insider, Lakeland, a British retailer of home appliances, has seen a nearly 13 times rise in sales of electric heated blankets in 2022, compared to 2021. Moreover, data from the General Administration of Customs indicates that the EU27 countries imported 1.29 million Chinese electric blankets in July 2022, up about 150% from the previous year 2021.

Electric blanket is a blanket with an electric heater inside. Heat is produced by an electric blanket and is dispersed uniformly over its full surface. Typically, it is put on top of the sheets. The primary purpose of an electric blanket is to supply heat to its surface, whether that be to pre-warm a bed before sleeping in it, to heat it while sleeping, or to target a particular section of a person's or animal's body.

An integrated circuit in electric blankets produces a heating effect. Additionally, it offers a nice sleeping experience and improves mood, offering the user significant comfort. In the upcoming years, electric blankets will be able to outpace traditional blankets in terms of market share because they are customizable and simple to use. The temperature control mechanism in the electric blankets can also be used to regulate the temperature as needed. Additionally, middle-class populations are growing rapidly in emerging economies, along with urbanization. The demand for electric blankets is driven by an increase in the middle-class population and a rise in consumer awareness of the variety of products found at on the market. The market for electric blankets is expanding at a growing rate as a result of increased customer awareness and the numerous benefits the product offers.

Increasing Innovative Features is Propelling the Market's Expansion

An electric blanket helps keep the wearer warm and comfortable when a home heating system becomes insufficient, while also lowering overall heating expenditure. In addition to using less energy, electric blankets have many additional characteristics. Additionally, companies are pursuing innovation by developing new features like waterproof blankets, battery-operated blankets with mobile charging ports, and blankets that are lightweight, strong, machine washable, and water resistant. The use of electric blankets is also made hygienic and user-friendly by additional characteristics like stain-resistant electric blankets, which attracts in a large customer base.

Micro fleece is also being used in product variations by producers to add more natural insulation and warmth retention. Additional factors, such as increased consumer spending power and intensive research and development (R&D) efforts to create new senior care goods are predicted to fuel market growth.

High Demand from Long Winter Countries is Fueling the Market Growth

Electric blankets are becoming more and more popular as a result of their affordable price and increased use in regions with lengthy winters and bitterly cold temperatures. In order to provide ample insulation and natural warmth, more businesses are concentrating on developing thick fleece wrapped with well-insulated sheets. China is a huge manufacturer and exporter of electric blanket. The General Administration of Customs of China reported that national exports of electric blankets grew by 97 percent to reach USD33.4 million in the first seven months of 2022, compared to the previous year.

High Demand from Commercial Sector to Fuel Market Growth

Hospitals and hotels are commercial sectors that are predicted to experience significant expansion during the projection period. Electric blanket usage in the hotel industry is predicted to increase due to rising number of travelers coming from colder countries. Hospitals provide profitable prospects for market players, since these adaptable heating systems can help keep a patient's room at a comfortable temperature during harsh cold weather.

Market Segmentation

The global electric blanket market is segmented based on type, size, end-use, and distribution channel. Based on type, the market is divided into over-blanket and under-blanket. Based on size, the market is segmented into single size, double size, and king size. Further, the market is fragmented into residential, hospital, and hotels, based on end-use. Based on distribution channels, the market is fragmented into specialty retailers, supermarkets/hypermarkets, online, and others, including other retail retailers and distributors/dealers.

Company Profiles

American Blanket Company, Pendleton Woolen Mills, Inc., Morphy Richards Ltd., Biddeford Blankets LLC, Shavel Associates Inc., Sunbeam Products Inc., Silentnight Group Limited, Shanghai Easun Group, Beurer GmbH, MAXSA Innovations LLC are some of the major companies in the global electric blanket market.