Saudi Arabia LED TV Market By Type (HD, FHD and UHD), By Screen Size (Below 30”, 30”-39”, 40”-47”, 50”-57” and Above 57”), By Distribution Channel (Multi Branded Stores, Supermarkets/Hypermarkets, Online and Others (Exclusive Stores, Institutional Sales, etc.), By Region, Competition Forecast & Opportunities, 2027

Saudi Arabia LED TV market is projected to register robust growth during forecast period, 2023-2027. Growth in the market can be attributed to increasing digital broadcasting sector and decreasing product prices. The declining prices of LED TVs have made them more affordable for consumers. Additionally, the increasing per capita income in Saudi Arabia has led to a higher purchasing power among consumers, allowing them to invest in better quality electronics such as LED TVs. Another reason for the growing demand for LED TVs is the increasing availability of these products in the market. While demand was previously met through imports, there has been a rise in local production and distribution of LED TVs in recent years. Furthermore, with advancements in technology, LED TVs offer superior picture quality and energy efficiency compared to traditional LCD or plasma televisions. This has led to a shift towards LED TVs among consumers who prioritize high-quality visuals and eco-friendliness. Overall, the combination of affordability, availability, and technological advancements has contributed to the growing demand for LED TVs in Saudi Arabia.

Rise in Online Content Consumption Amid COVID-19 Augments the Market Growth

The sudden outbreak of COVID-19 pandemic led to the unprecedented health crisis. Numerous countries are implementing internal movements to curb the spread of the virus, which increases the demand for LED TVs. The entertainment companies are, however, focusing on exploring innovative ways to adapt to the new digital landscape during the pandemic. The industry is witnessing a tremendous increase in digital content consumption, with platforms including Netflix and Amazon Prime Video registering a spike in viewership worldwide. Enhancing focus on online content delivery, along with the gradual ease of COVID restrictions, are expected to escalate the popularity of several smart TV brands across Saudi Arabia and in turn, fuel the LED TV market outlook in the upcoming years.

Increase in Demand for HD Channels is Projected to Accelerate the Market Growth

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Market Segmentation

Saudi Arabia LED TV market is segmented into, type, screen size, distribution channel, regional distribution, and competitive landscape. Based on type, the market is divided into HD, FHD and UHD. Based on screen size, the market is segmented into

Market Players

Samsung Electronics, LG Electronics Gulf FZE (“LGE”), Panasonic Marketing Middle East & Africa FZE, SONY MIDDLE EAST AND AFRICA FZE, TCL Saudi Arabia, Hisense Middle East, Sharp Middle East, Xiaomi Saudi Arabia, Toshiba Gulf FZE, Philips Saudi Arabia, are the key market players operating in Saudi Arabia LED TV market.