The India air coolers market is expected to project robust growth during the forecast period due to rising awareness about energy efficient products, increasing working population, changing lifestyle and technological advancement. The capacity of the product to cool effectively and affordably while using less electricity is a significant element fueling the market expansion. The air cooler market is progressing owing to rising demand for highly flexible, energy-efficient, and low-power solutions. Due to the increasingly hot weather conditions around the world, the air cooler industry is flourishing.
The product demand is being driven by a rise in the demand for cooling solutions that are eco-friendly and energy efficient. Evaporation is the key to how air coolers work. It employs a straightforward air-moving method that draws fresh air from the outside and pushes it through moist cooling pads, which absorb heat from the environment rather than drying it out like air conditioners do.
As air coolers are more economical and suitable for the expanding middle-class population globally, air coolers cost 80% to 85% less than air conditioners.
Rising Awareness About Environmental Issues Will Lead to the Market Growth
The major challenge facing developing nations such as India is to maintain rapid economic expansion while reducing the pollution and carbon emissions brought on by industrialization. India is the third-largest carbon emitter in the world and other nations like it must find a growth strategy that is more environment-friendly and drastically decreases emissions if global warming is to be kept to 1.5 degrees Celsius in the future. India has promised to cut its estimated carbon emissions by 1 billion tonnes and lower its economic carbon intensity to less than 45% by 2030 as part of its climate commitments. To achieve this national goal, the federal government has set state-specific goals. The use of environmentally harmful chemicals such as CFC, HCFC, and other hydrofluorocarbons found in air conditioners makes air coolers more environmentally friendly. Consumer preference for air coolers is rising as a result of growing worries over the energy usage of air conditioners. Compared to ACs, they reduce the electricity bill by 80% to 90%, making them more affordable and energy-efficient over time. Thus, increasing environmental awareness is expected to fuel market growth.
Rising Technological Advancement Will Boost The Market Growth
The era in which air coolers only provided a cool wind is gone. Air coolers have developed in pace with every other cooling equipment. Air cooler manufacturers have been offering advanced features and technology in response to consumer demands and emerging trends.
Similar to air conditioners, air coolers reduce air pollution and are evolving into smart devices. Additionally, Crompton has launched the Optimus 65 IOT coolers with PureShield Technology, which combines a PM2.5 filter that delivers filtered air with anti-bacterial control panels powered by N9 Silver World Technology that offers bacterial protection. The Crompton app or voice assistants such as Google Home or Amazon Alexa may operate and use this smart air cooler, which is the last but certainly not the least. Thus, technological advancement is expected to play an important role in fueling market growth.
Emergence of Wall Mounted Air Coolers to Fuel The Market Growth
As air coolers take up space and do not complement the decor of the room, consumers are hesitant to choose them. This is a problem that several manufacturers have recognized and are working to address by creating air coolers that are more compact, sleek, and trendy. In general, air coolers take up a lot of floor area. In terms of appearance, split air conditioners and wall-mounted air coolers are very similar. These air conditioners may be mounted quickly to the wall, don't take up any floor space, and use an automatic water fill system. This air conditioner may be used in any interior setting and does not detract from the aesthetics of a home. For instance, the first Cloud Wall-Mounted Personal Room Air Coolers were launched in India by Symphony. Like an air conditioner, the new Symphony Air Coolers can be mounted on a wall. The smart remote system's capacity to remotely restore allows for control of these air coolers. Thus, emergence of wall mounted air coolers having smart features will fuel the market growth.
Market Segmentation
The India air cooler market is segmented on end-user, region, and competitive landscape. Based on end user, the India air cooler market is segmented on the basis of residential air coolers and industrial & commercial air coolers. The India Residential Air Coolers segment is bifurcated based on the product type and distribution channel. Based on product type, the India Residential Air Coolers market is divided on the basis of desert, personal, tower, and window. The distribution channel segment is divided into multi-branded retailers, exclusive retailers, supermarkets and hypermarkets, online, and others (direct sales, institutional sales, etc.).
The India Industrial & Commercial Air Coolers segment is classified on the basis of product type and distribution channel. Based on product type, the Industrial & Commercial Air Coolers segment is divided into commercial and centralized air coolers. The distribution channel segment is divided into distributors/suppliers/dealers and direct sales. Based on region, the India Air Coolers market is segmented into north, west, south, and east.
Company Profiles
Symphony Limited, Bajaj Electricals Limited, Usha International Limited, Ken Lifestyles Private Limited, Orient Electric Limited, Voltas Limited, Ram Coolers, Groupe SEB India Private Limited (Maharaja Whiteline), Blue Star Limited, and Havells India Limited are also actively entering the market in recent years and further strengthening the market growth
Attribute | Details |
Base Year | 2022 |
Historical Years | 2018–2021 |
Estimated Year | 2023E |
Forecast Period | 2024F –2028F |
Quantitative Units | Revenue in USD Million, Volume in Thousand Units and CAGR for 2018-2022 and 2023E- 2028F |
Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
Segments Covered | End User Region By Top 3 Leading States (in each region) |
Regional Scope | North, South, East, and West |
Key Companies Profiled | Symphony Limited, Bajaj Electricals Limited, Usha International Limited, Ken Lifestyles Private Limited, Orient Electric Limited, Voltas Limited, Ram Coolers, Groupe SEB India Private Limited (Maharaja Whiteline), Blue Star Limited, and Havells India Limited |
Customization Scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
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