The India Mobile Accessories market is anticipated to register an impressive CAGR during the forecast period. The market is driven by the increasing number of smartphone users, rising internet penetration, and product innovation.
For instance, the predicted urban population of India was close to 400 million in 2021
For instance, the estimated number of social network users in India as of 2020 was 500 million, and by the year 2040, it is expected to exceed 1 billion
Availability of Unique and Stylish Protective Cases are Fueling the Market Growth
Indian consumers, particularly those who live in metropolitan areas, are shifting towards fashionable protective cases. Protective cases are the focus of many businesses to meet the need of Indian consumers who are becoming more fashion aware. This has led to an upsurge in the demand for fashionable protective cases among Indian fashion brands. For example, Samsung Electronics Co. Ltd. unveiled a brand-new and inventive protective cover with LED displays and slots for storing cards or cash. Along with other things, the LED display serves to alert users when they get messages, calls, and the time.
Growing Smartphone Penetration Drives the Market Growth
India has more than 1.2 billion mobile phone users and 600 million smartphone users as of 2022, according to the Ministry of Information and Broadcasting.
Additionally, features such as handsfree and others create a demand for headsets and headphones, pushing the user to purchase these mobile accessories. The brittle design and screen of mobile phones also encourage customers to buy screen protectors and protective cases. To attract customers, these protective items are produced with attention to both design and quality. As a result, the market for mobile phone accessories is also growing as smartphone adoption rises.
Lack of Standardization to Hinder Market Growth
The lack of standards is expected to hinder the expansion of the global market for mobile phone accessories. Regarding the technologies and components used to make mobile accessories, there is a lack of sufficient standards. Market standards that are not clear cause significant pricing and product differentiation.
Strong Distribution Channel to Boost the Market Growth
It is projected that factors such as the existence of a strong distribution network, such as multi-brand retailers and online retailers of mobile phones and accessories, will accelerate the expansion of the India mobile accessories market. A significant number of consumers from the middle-class and lower-income groups are also being drawn to buy mobile phone accessories due to the decline in the average selling price.
Market Segmentation
India's Mobile Accessories market is segmented on the basis of product type, price range, distribution channels, and regions. In terms of product type, the market is further segmented into headphones & earphones, TWS (True Wireless Stereo), smart wearables, protective cases, power banks, chargers, and others. In terms of price range, the market is divided into low, medium, and high. In terms of distribution channels, the market is further segmented into local shops, multi branded retailers, exclusive retailers, supermarkets/hypermarkets, online, and others.
Market Players
Apple India Private Limited, Samsung India Electronics Pvt. Ltd., Xiaomi Technology India Private Limited, Imagine Marketing Limited (boAt), Sony India Private Limited, Intex Technologies (India) Ltd., Philips India Limited, Bose Corporation India Private Limited, Portronics Digital Private Limited, and Belkin India Pvt Ltd. are the major market players in India Mobile Accessories market.
Attribute | Details |
Base Year | 2022 |
Historic Data | 2018 – 2021 |
Estimated Year | 2023 |
Forecast Period | 2024 – 2028 |
Quantitative Units | Value in USD Million, and CAGR for 2018-2022 and 2023-2028 |
Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
Segments Covered | Product Type Price Range Distribution Channel Region |
Regional scope | North, West, South and East. |
Key companies profiled | Apple India Private Limited, Samsung India Electronics Pvt. Ltd., Xiaomi Technology India Private Limited, Imagine Marketing Limited (boat), Sony India Private Limited, Intex Technologies (India) Ltd., Philips India Limited, Bose Corporation India Private Limited, Portronics Digital Private Limited, Belkin India Pvt Ltd. etc. |
Customization scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
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