The global portable blenders market's growth has been fueled by the rising demand for healthy foods and beverages because of people adopting healthier lifestyles. Moreover rapid urbanization with high disposable income, and the large working population are some of the critical factors boosting the market across the globe.
Blenders can be considered a device or appliance used for blending or emulsifying. Blenders are primarily found at in two types stationary and portable. The main differentiator is that stationary blenders need a constant power supply, while portable blenders don't need a continuous power supply and can be operated anywhere when required. Portable blenders come in different sizes and shapes with the additional benefit of rechargeable batteries.
The rise in fitness enthusiasts, the adoption of healthy eating practices, and increased convenience are significant drivers of the global portable blenders market. The availability of several models in various sizes, shapes, and manufacturers at every level contributes to higher growth.
In a survey of portable electronic devices, 40% reported using portable electronic devices (PEDs), of which iPads were the most used devices among various portable devices, therefore people are considering devices that are easy to carry due to which portable blenders demand is increasing globally .
Rapid urbanization, enhanced lifestyles, shifting food consumption habits, and hectic consumer schedules have contributed to increased portable blender sales throughout the years. The growing demand for portable kitchen equipment in urban regions with a large working populations has seen a considerable increase in the market for portable blenders. Other reasons driving the need for portable blenders in the global market are
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BlendJet's patented Turbojet technology has given BlendJet 2 game-changing power. This innovative blending method achieves noticeably better and faster mixing by using offset stainless steel blades to generate a tornado effect that blasts materials against the back of the jar at 275 times per second. It is equipped with a waterproof USB-C port and delivers 15+ blends per charge.
Rising Popularity of Smoothies and Shakes Amongst Health-Conscious Consumers Fueling the Market Growth
Due to the high prices of smoothies and juices in retailers, the growing popularity of smoothies and shakes among health-conscious customers has led to broader penetration of portable blenders in their lifestyle. These portable blenders are emerging as a practical option for consumers looking for affordable methods of enjoying nutritious and personalized drinks as people search for tasty, healthy methods to stay nourished when heading out of the house.
Rise in Dual Income Households Worldwide Driving the Market Growth
Demand for products has been growing due to the rise of dual-income households worldwide. Over 55% of homes in the United States have two earners, according to a YouGov PLC study. Similarly, according to the Modern Families Index, over 75% of households in the U.K. were dual earners. As a result, it is anticipated that during the forecast years, the demand for such products will rise in these nations due to the rising number of dual-income households.
Rising Inclination of People Towards the Usage of Small Appliances Enhancing the Market Growth
The demand for portable blenders has been positively impacted by people's increasing desire to use small portable appliances for cooking, health, and wellness after the pandemic scenario around the world. The NPD Group reports that during the week ending March 14, 2020, sales of small appliances increased by 8%. People are also spending more time in the kitchen than eating out, resulting in a substantial increase in the sales of small kitchen appliances like portable blenders. As portable juicers are made simpler and faster, they are developed for short grab-and-go operations, driving the demand for portable blenders.
Market Segmentation
The global portable blenders market is segmented based on material, capacity, price range, distribution channel, region, and competitional landscape. Based on material, the market is further fragmented into glass, plastic. Based on capacity, the market is further fragmented into low, medium, high. Based on price range, the market is further fragmented into low, medium, high. Based on the distribution channel the market is segmented into supermarkets/hypermarkets, multi-branded retailers, online, and others (convenience retailers, direct sales, etc.)..
Company Profiles
Cuisinart Corporation (Cuisinart), HK ULIKE Trade Co., Ltd. (Pop Babies), TOPQSC, Sunbeam Products, Inc. (Oster), Guangdong Deqi Electrical Appliances Industrial Co., Ltd (BILACA), Hamilton Beach Brands, Inc., BHRS Group (Large Appliances) (Keyton), Little bees, Blendjet Inc., Caliber Brands, India. (NutriBullet), etc.
Attribute | Details |
Base Year | 2022 |
Historical Years | 2018 – 2021 |
Estimated Year | 2023 |
Forecast Period | 2024 – 2028 |
Quantitative Units | Revenue in USD Billion and CAGR for 2018-2022 and 2023-2028 |
Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
Segments Covered | Material Capacity Price Range Distribution Channel Region |
Regional Scope | North America, Europe, Asia-Pacific, Middle East & Africa, and South America |
Country Scope | United States, Canada, Mexico, Germany, France, United Kingdom, Italy, Spain, Netherlands, Poland, China, India, Japan, Indonesia, South Korea, Australia, Vietnam, Malaysia, Saudi Arabia, UAE, South Africa, Turkey, Egypt, Brazil, Argentina, Colombia |
Key Companies Profiled | Cuisinart Corporation (Cuisinart), HK ULIKE Trade Co., Ltd. (Pop Babies), TOPQSC, Sunbeam Products, Inc. (Oster), Guangdong Deqi Electrical Appliances Industrial Co., Ltd (BILACA), Hamilton Beach Brands, Inc., BHRS Group (Large Appliances) (Keyton), Little bees, Blendjet Inc., Caliber Brands, India. (NutriBullet), etc. |
Customization Scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
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