Eye Makeup Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2024-2032, Segmented By Product Types (Eyeshadow, Eyeliner, False Eyelashes, Kajal, and Others (Mascara, Eye Pencil, and Eyebrow Gel)), By Nature (Chemical, Natural, Organic and Halal) By Price Range (High, Medium and Low), By Distribution Channel (Specialty Stores, Exclusive Stores, Hypermarket & Supermarket, Onli
Published Date: November - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request CustomizationSo, what's fueling the global eye makeup craze? Well, think about itwe've got tons of colors to choose from, social media is a huge influencer, and everyone seems to be focusing on how they look these days. Plus, companies are constantly creating new stuff, like brow gel, which just makes us want more. And get this – guys are even getting into makeup now! Remember when everyone was obsessed with lash extensions? In 2021, the US alone spent over USD875 million on them! It's like everyone just had to have those long, beautiful lashes to really make their eyes pop.
"Eye makeup" basically means any cosmetics that help you make your eyes pop! Think eyeshadow, eyeliner, eye pencil, kajal, and mascara. What's in them? Well, things like water, emulsifiers, preservatives, thickeners, moisturizers, and even scents. You can find long-lasting formulas in every color imaginable, from super subtle to totally daring. And things are always changing! People really want waterproof and mineral-based options now. Take Loreal, for example, the company that makes Lancome skincare and Maybelline mascara. They're doing great, with a 9.1% growth and USD 9.65 billion in sales, plus an 8.3% increase in organic sales in 2022. A lot of this is thanks to millennial women who love makeup. Plus, more women are working, which means they're buying more makeup too. Financial independence gives them the freedom to spend on things like personal care. And with more and more people working in offices, combined with everyone wanting to look their best, the demand for cosmetics among female employees is only going up!
Wow, social media has totally exploded in recent years, and it's been great for businesses! Brands are using platforms like Instagram, Facebook, YouTube, Pinterest, Twitter, and even beauty blogs to reach more people with their marketing. They're teaming up with brand ambassadors and celebrities, too! All this digital buzz, especially those beauty tutorials that show off products, really gets people wanting to buy. Plus, consumers can now chat directly with the companies making the stuff, which makes them more likely to try something new. For example, remember back in 2018? Two of the top Google searches for beauty products were for "smoky eyes" and "glitter eyeshadow".
Due to coronavirus disease (COVID-19), global governments have imposed complete lockdowns resulting in supply chain disruptions. On the contrary, e-commerce platforms have developed practical and hassle-free buying option for people. Even though the COVID-19 pandemic has reduced discretionary spending, it is anticipated that the sales of cosmetics and personal care items will increase shortly. For instance, according to a report by McKinsey & Company, sales of the beauty product category known as eye makeup are expected to reach more than USD82 million in the United States in 2021
High Levels of Makeup for the Eyes
The millennial generation is continually eager to try new and challenging activities. Many places globally are experiencing population growth which tremendously relates with eye makeup. Eye makeup essentially offers fantastic incentives in the form of power, guarantees of returns, and bonuses. This is anticipated to result in exceptional demand for eye makeup services during the projected timeframe.
Rising Preference for Online Shopping
Global Skin Lightening market expansion and a surge in social media users on platforms, like Instagram, Facebook, YouTube, and Twitter, are being fueled by the growing popularity of online shopping and high-speed Internet connectivity. Similarly, the availability of information such as descriptions, specifications of the products, and brands, together with the quantities and qualities of products on one platform, all contribute to an increase the online market demand. The growing trend of social media influencers sharing their beauty routines has also increased the demand for eye makeup.
Adoption of New Products and Long-lasting Goods
During the anticipated period of 2022 to 2028, the market players will have additional profitable chances due to the introduction of new and innovative eye products appropriate for contemporary lifestyles. The market for eye makeup will continue to rise as women embrace longer-lasting cosmetics such as eye shadow, eye-liner, mascara, and eye pencil to enhance their attractive physical look.
Market Segmentation
So, when we look at the Eye Makeup Market, we break it down in a few ways. First, by product types, we're talking eyeshadow, eyeliner, false eyelashes, kajal, and all the other bits like mascara, eye pencils, and eyebrow gel. Then, we consider the nature of the makeup – is it chemical, natural, organic, or even halal? Price matters too, so we categorize products by their price range – high, medium, or low. And finally, how do people actually buy this stuff? We look at distribution channels, which include specialty retailers, exclusive stores, your regular hypermarkets and supermarkets, and of course, online shopping. Plus, there's the "other" category covering direct sales, distributors, and dealers. Oh, and we also can't forget about location! The market's split into regions like North America, Europe, Asia-Pacific, South America, and the Middle East & Africa.
Company Profiles
L'Oréal S.A, The Estée Lauder Companies Inc., The Procter & Gamble Company, Shiseido Company Limited, Avon Products Inc, Unilever plc, Colorbar Cosmetics Pvt Ltd, Huda Beauty Limited, Revlon Inc., Chanel S.A. are
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| Attribute | Details |
| Base Year | 2022 |
| Historical Years | 2018 – 2021 |
| Estimated Year | 2023 |
| Forecast Period | 2024 – 2028 |
| Quantitative Units | Revenue in USD Billion and CAGR for 2018-2022 and 2023-2028 |
| Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
| Segments Covered | · Product Types · Nature · Price Range · Distribution Channel · Region |
| Regional Scope | North America, Europe, Asia-Pacific, Middle East & Africa, and South America |
| Country Scope | United States; Canada; Mexico; Germany; France; United Kingdom; Italy; Spain; Netherlands; China; India; Japan; South Korea; Australia, Vietnam; Saudi Arabia; UAE, South Africa, Turkey; Brazil; Argentina; Colombia |
| Key Companies Profiled | L'Oréal S.A, The Estée Lauder Companies Inc., The Procter & Gamble Company, Shiseido Company Limited, Avon Products Inc, Unilever plc, Colorbar Cosmetics Pvt Ltd, Huda Beauty Limited, Revlon Inc., Chanel S.A. |
| Customization Scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
| Pricing and Purchase Options | Avail of customized purchase options to meet your exact research needs. Explore purchase options |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request) |
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