Germany Air Purifier Market By Filter Type (HEPA + Activated Carbon; HEPA + Activated Carbon + Prefilter; HEPA + Prefilter; HEPA and Others (HEPA + Ion & Ozone, Prefilter, Electrostatic Precipitator), By End Use (Residential, Commercial/Industrial), By Distribution Channel (Direct/Institutional Sales, Exclusive Brand Outlets, Multi Branded, Electronic Stores, Supermarkets/Hypermarkets and Online C

Germany air purifier market is projected to register robust growth during the forecast period, 2024-2028, because of the rising awareness regarding air pollution (such as respiratory illnesses and the dry climate) and favorable government regulations. Roadshows, promotional activities, and successful marketing campaigns by major market players have raised consumer awareness of air purifiers; therefore, increased awareness of the importance of clean air and the benefits of air purifiers.

Due primarily to coal and industrial activities, Germany has historically had poor air quality. The nation continues to be one of the biggest coal emitters in the world, which causes a PM2.5 concentration that is two times higher than the World Health Organization’s (WHO's) annual air quality recommendation. To satisfy Germany's growing demand for high-quality air purifiers, the companies are focusing on launching such air purifiers that are efficient as well as cost-effective.

In Germany, around 560,000 air purifiers were sold in 2020, the first year of the pandemic. Over 730,000 of these devices were sold in 2021. With a growth of nearly 40% in 2018 alone, the domestic market for air purifiers and air filters is the largest in the European Union. The German economy has continued to expand, and the general public is now more aware of the importance of residential air quality. The market is expected to propel in the forecast years and is undoubtedly substantial.

Okay, so, about air pollution in Germany... Turns out, Berlin topped the charts in 2021 with the highest average PM2.5 concentration among the big cities, hitting 12.5 g/m3. Hamburg wasn't far behind at 10 g/m3. But hey, there's some good news! Compared to 2019, air quality actually got a bit better in some places in 2020. Cologne, for example, saw a 27% drop in PM2.5, and Düsseldorf had a 17% decrease. A big reason? Less traffic! With all the COVID-19 lockdowns, there were fewer cars on the road, and road vehicles are a major source of those PM2.5 emissions.

Rising Support from Government Rules for Monitoring and Controlling Air Pollution Fuels the Market Growth

Okay, so, the air in German cities? Not great. We're talking about industries like automotive, food processing, iron, steel, and cement pumping out emissions that are really dragging down air quality. And that's bad news for our health. That's why the German government is stepping in with rules and programs to keep an eye on and control all that pollution, trying to clean things up. Think of programs like "The Clean Air Program for Europe (CAPE), published by the European Commission in 2013, which aims to improve air quality in Europe by 2030," and don't forget about "The EU's air quality directives (DIRECTIVE 2008/50 /EC and DIRECTIVE 2004/107 /EC)" – all designed to set limits on pollutant levels and make sure we're breathing easier.

In addition, USD51.34 million were invested by each states such as Bavaria, North Rhine-Westphalia, Rhineland-Palatinate. Furthermore, the states like Hesse, and Berlin have each set aside USD10.27 million and USD4.62 million for the purchase of the required equipment within their respective states.

These regulations have forced plant operators and household users to adopt technologies that can reduce emission levels, increasing demand for air purification systems on the market. These regulations, along with growing concerns about the declining air quality in Germany, have also forced plant operators and household users to adopt these technologies.

Growing Health Related Issues Influencing the Market Demand

the greatest threat to a German native is particulate matter. The European Environment Agency (EEA) has linked continued exposure to particulate matter to the 53,800 premature deaths that were reported in Germany in 2019.

Therefore, this factor is one of the primary causes for the escalated demand for air purifiers to enhance air quality indoors to limit the interaction with harmful air pollutants within the closed space.

Increasing Collaboration with Online Channels Influencing the Market Growth

The air purifier market is getting crowded! National and international companies are really battling it out. To get their air purifiers to as many people as possible in Germany, lots of these big companies are teaming up with online stores to get the word out. Take Meross Technology Limited, a Chinese company, for example. They're now working with “Amazon” to sell to German customers. Before, you could mostly only find Meross products directly from their retailers, but now you can find them on Amazon in Germany too! It looks like companies are really pushing this way of selling to grab a bigger piece of the pie, which is only making air purifiers even more popular in the country.

Market Segmentation

Germany air purifier market is segmented into filter type, end use, distribution channel, regional distribution, and competitive landscape. Based on filter type, the market is divided into

Market Players

Philips GmbH, Panasonic Marketing Europe GmbH (Panasonic, Aircon), Dyson GmbH, Sharp Electronics Europe GmbH, LG Electronics Deutschland GmbH, Krug & Priester GmbH & Co. KG (Ideal), Kalthoff Luftfilter und Filtermedien GmbH (Luftfilter), Etekcity GmbH (Levoit), Wolf GmbH, AIRpro GmbH, are the key market players operating in Germany air purifier market.