New Zealand Air Purifiers Market By Filter Type (Pre-filter + HEPA, Pre-filter + HEPA + AC, HEPA, Others (Pre-filter, HEPA + Ion & Ozone, HEPA + Electrostatic Precipitators, etc.)), By Price Segment (Low, Medium, High), By Sales Channel (General Trade and Modern Trade), By Region, Competition Forecast Opportunities, 2024-2032F

Published Date: November - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format

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New Zealand Air Purifiers Market By Filter Type (Pre-filter + HEPA, Pre-filter + HEPA + AC, HEPA, Others (Pre-filter, HEPA + Ion & Ozone, HEPA + Electrostatic Precipitators, etc.)), By Price Segment (Low, Medium, High), By Sales Channel (General Trade and Modern Trade), By Region, Competition Forecast Opportunities, 2024-2032F

The New Zealand air purifiers market is anticipated to project robust growth in the forecast period because of increasing health consciousness among the population, government initiatives, new product launches by air purifier companies, etc.

So, you're looking to clean up the air, huh? There are a bunch of ways to do it! Think air filtration, ionization, and even UV treatment. The whole point is to make sure the air you breathe indoors – and even the air sneaking in from outside – isn't gonna mess you up. One way to tackle nasty stuff like airborne bacteria and viruses is with an air purifier that uses air filters, especially ones called HEPA filters. These HEPA filters are usually made of this stiff, folded-up material to get as much surface area as possible. They're so good at cleaning air that you see them all the time in medical settings. They snag even the tiniest particles that can really mess with your lungs if you breathe them in, and they're great at grabbing pollutants like dust and smoke too.

You know, the air purifier world is buzzing with activity! Companies are always cooking up something new – strategic partnerships, acquisitions, you name it. Take Oransi, for example. In 2022, they teamed up with Sanipure from New Zealand to get their mod and mod jr. air purifiers out to New Zealand, Australia, and even Fiji. And Rentokil Initial? They joined forces with Radic8, a global innovator, also in 2022, to bring VIRUSKILLER™ air purifiers to New Zealand. This new purifier is pretty impressive; it's got a pre-filter for the big stuff, a carbon filter to zap toxins, and a fancy UV-C reactor chamber that knocks out those airborne viruses and diseases. All this innovation and collaboration is expected to really supercharge the air purifier market in New Zealand in the years to come.

Growing Health Consciousness Among Consumers Fueling the Market Growth

Okay, so people are really thinking about their health these days, especially since COVID. Plus, with more folks having trouble breathing, they're snapping up air purifiers like crazy. Check this outthe Asthma Foundation says 700,000 New Zealanders have respiratory issues – that's like 1 in 7 kids and 1 in 8 adults dealing with asthma! And it's not just illness, air pollution's a big deal too. In New Zealand, wood-burning stoves are a major source of indoor pollution in winter, along with cars, factories, and even sea spray. Sadly, around 3300 people die each year because of it, with car fumes being a huge culprit. Over 13,000 end up in the hospital annually because of bad air, costing the country over USD9 billion! Even though New Zealand's air is mostly alright, burning wood and coal for heating hits people hard in the winter, especially in colder areas with high levels of PM. All this is pushing people towards buying air purifiers, which is really helping that market grow.

New Product Launches by Market Players Aiding the Market Growth

People want choices, especially when it comes to buying good stuff. Because of this growing demand, companies that make air purifiers are stepping up their game, releasing new models and adding to what they already offer. Take 2022, for exampleSharp Corporation introduced its Plasmacluster air purifiers in New Zealand, boasting their special Plasmacluster ion technology. The FP series that Sharp debuted there has even earned the thumbs-up from the British Allergy Foundation. Plus, that same year, Daikin unveiled their latest air purifiers equipped with HEPA filters. All this innovation is expected to really boost the air purifier market in the years ahead!

Government Initiatives Boosting the Market Growth

According to Ministry of Education officials, around 80% of New Zealand classrooms have adequate ventilation. However, a small percentage needs alteration, which would need air purification. Therefore, in 2022, the New Zealand government ordered 5000 Samsung air purifiers to help filter school virus particles. Thus, such initiatives by the New Zealand government also encourage the population to purchase air purifiers. These initiatives also spread awareness among people regarding the benefits of air purifiers. This factor is projected to expand the market growth of air purifiers during the forecast period in New Zealand.

Market Segmentation

The New Zealand air purifiers market is segmented based on filter type, price segment, sales channel, region, and competitional landscape. Based on filter type, the market is further fragmented into Pre-filter+ HEPA, Pre-filter + HEPA + AC, HEPA, and Others (Pre-filter, HEPA + Ion & Ozone, HEPA + Electrostatic Precipitators, etc. Based on price segment, the market is segmented into low, medium and high. Based on sales channels, the market is segmented into general trade and modern trade. The market analysis also studies the regional segmentation to devise regional market segmentation, divided among North Island and South Island.


MIR Segment1

Company Profiles

Samsung Electronics New Zealand Limited, Sharp Corporation, Blueair AB, Kogan.com Holdings Pty Ltd, Mi Oceania Ltd, Philips New Zealand Commercial Limited, Dyson New Zealand Limited, Daikin Air Conditioning New Zealand Ltd, Breville New Zealand Limited, Ltd., Panasonic Asia Pacific Pte., Ltd, are

Attribute

Details

Base Year

2022

Historical Years

2018 â€“ 2021

Estimated Year

2023

Forecast Period

2024 – 2028

Quantitative Units

Revenue in USD Million, Volume in Thousand Units and CAGR for 2018-2022 and 2023-2028

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

·         Filter Type

·         Price Segment

·         Sales Channel

·         Region

Regional Scope

North Island, South Island

Key Companies Profiled

Samsung Electronics New Zealand Limited, Sharp Corporation, Blueair AB, Kogan.com Holdings Pty Ltd, Mi Oceania Ltd, Philips New Zealand Commercial Limited, Dyson New Zealand Limited, Daikin Air Conditioning New Zealand Ltd, Breville New Zealand Limited, Ltd., Panasonic Asia Pacific Pte., Ltd,

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