According to the Centers for Disease Control and Prevention (CDC), disposable e-cigarette devices were the most popular among young people who currently used them (55.3%), followed by prefilled or refillable pods or cartridges (25.2%), and tanks or mod systems (6.7%).
Disposable e-cigarettes are ready-to-vape products made to be thrown away after the e-liquid is finished. Disposable e-cigarettes are considered a secure substitute for rechargeable e-cigarettes, and the market is expected to rise throughout the forecast period. The demand for e-cigarettes is also expected to expand due to young adults and teenagers being more accepting of various vaping gadgets. Furthermore, the majority of individuals in the world view vaping and e-cigarettes as healthier alternatives to traditional smokes. The business is expanding because e-cigarettes are more affordable than regular cigarettes.
As more smokers realize how bad traditional cigarettes are for their health, the e-cigarette market is really taking off! I mean, traditional cigarettes release some seriously harmful stuff. Since e-cigarettes are generally seen as safer and less risky, companies are jumping in to offer alternatives to those old-school coils. Take British American Tobacco (BAT), for example. They launched the Vype iSwitch and Vype iSwitch Maxx e-cigarettes, which use something called Puretech blade technology. This new vaping tech in the Vype iSwitch and iSwitch Maxx replaces the coil and wick heating method we're used to. And get thisVype Puretech has over 99% fewer toxicants than previous vaping tech, making for a smoother, more satisfying vape. Plus, the iSwitch Maxx has Bluetooth, giving you the most "connected" vaping experience in the Vype lineup.
Global demand for these products has surged due to consumer readiness to give up tobacco use and the view of e-cigarettes as a safer alternative to conventional cigarettes. Accordingly, manufacturers are releasing modular e-cigarettes that offer various nicotine concentrations and enable users to refill the cartridge.
The major participants in the e-cigarette market are offering these products online via different e-commerce platforms such as Amazon, etc. Thus, e-commerce websites are also helpful in boosting the global e-cigarette market during the forecast period.
To capitalize on the rising demand for vape devices, many businesses use marketing strategies and offer their products online. For instance, MyVapery/Xyfil, a British company, provides flavored nicotine e-liquids in bottles with freehand sanitizers. Most of the companies have invested in e-cigarettes because they are believed to be a successful tobacco substitute.
The e-cigarette market is highly competitive due to the numerous local, domestic, and foreign businesses. As a result, there is strong competition among the competitors. The most popular market players' strategies include product development and innovation. Major players are implementing different techniques to catch consumers' attention by releasing products with new technical developments in response to the growing number of health-conscious consumers throughout the world. The concentration of firms is growing, and businesses are spending more money on advertising. Therefore, the adopting market strategies by the companies drives the market for e-cigarettes globally during the forecast period.
Download Free Sample ReportRising Popularity Among Younger Population Fuels the Market Growth
In 2022,
Innovative Product Launches Fuels the Market Growth
Everyone's clamoring for new stuff, and companies are rushing to keep up! They're not just making what we want now, they're expanding their entire lineup to meet future demands. Take RELX International, for example. They've jumped into the disposable market with the RELX x BubbleMon and WAKA Mini. The RELX x BubbleMon? It's got this cool transparent tank so you can actually see how much juice is left. Plus, you get around 600 puffs in ten flavors like Strawberry Watermelon and Lychee Mango! And the WAKA Mini? Instantly eye-catching, with a modern, all-white look and that crystal-effect case that just screams premium quality. It's got about 700 puffs and comes in five tempting flavors like Cherry Bomb and Mango Orange. So, yeah, all these new products? They're definitely fueling the growth of the global e-cigarette market.

Shifting Consumer Preferences Toward Flavored E-Cigarettes Drives the Market Growth
the Federal Trade Commission (FTC) survey discovered that menthol flavoring saw a considerable surge in sales, accounting for 63.5% of all cartridges sold in 2020.
Market Segmentation
Company Profile
Njoy Inc., Philip Morris International Inc., Japan Tobacco Inc., Reynolds American Inc., International Vapor Group (IVG), British American Tobacco p.l.c., Juul Labs Inc., J Well France, Nicotek, LLC, Shenzhen Kanger Technology Co.,Ltd., Ltd. are the major players that lead the global e-cigarettes market.
Attribute | Details |
Base Year | 2022 |
Historical Years | 2018 – 2021 |
Estimated Year | 2023 |
Forecast Period | 2024 – 2028 |
Quantitative Units | Revenue in USD Billion and CAGR for 2018-2022 and 2023-2028 |
Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
Segments Covered | Product Type Flavor Distribution Channel Region |
Regional Scope | North America, Europe, Asia-Pacific, Middle East & Africa, and South America |
Country Scope | United States, Canada, Mexico, Russia, France, United Kingdom, Italy, Spain, China, India, Japan, Indonesia, Vietnam, Saudi Arabia, Egypt, UAE, Turkey, Brazil, Argentina, Colombia |
Key Companies Profiled | Njoy Inc., Philip Morris International Inc., Japan Tobacco Inc., Reynolds American Inc., International Vapor Group (IVG), British American Tobacco p.l.c., Juul Labs Inc., J Well France, Nicotek, LLC, Shenzhen Kanger Technology Co.,Ltd. etc. |
Customization Scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and Purchase Options | Avail customized purchase options to meet your exact research needs. Explore purchase options |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request) |