Towel Warmer Market – Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2024-2032F, Segmented By Product Type (Cabinet, Rail, Bucket), By Technology (Hydronic, Electronic), By End User (Spa & Salons, Hotels & Resorts, Gym & Fitness Center, Residential, Others (Swimming Pool, Hospitals etc.)) By Distribution Channel (Supermarkets/Hypermarkets, Distributor & Dealer, Online
Published Date: November - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request CustomizationTowel Warmer Market – Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2024-2032F, Segmented By Product Type (Cabinet, Rail, Bucket), By Technology (Hydronic, Electronic), By End User (Spa & Salons, Hotels & Resorts, Gym & Fitness Center, Residential, Others (Swimming Pool, Hospitals etc.)) By Distribution Channel (Supermarkets/Hypermarkets, Distributor & Dealer, Online
The global towel warmer market is witnessing robust growth due to its increased demand owing to various benefits, such as providing added comfort and energy efficiency, reducing laundry, and eliminating
A towel warmer is defined as a device used to heat towels before using them. It is connected to a hot-water source specially designed for disinfecting the towel and improves the aesthetic appeal of the washroom. It is found at in types of cabinet, rail, and bucket. The towel warmers are categorized into electronic and hydronic technology.
Additionally, the towel warmers market is positively impacted by the rise in home improvement projects, millennials purchasing smart home appliances, urbanization, and frequent visits by customers in spas. Additionally, market participants will benefit from the increasing demand for spa-like experiences with built-in smart fittings, which is propelling the towel warmer market size throughout the forecast period.
According to a survey's latest smart home statistics, 57.4 million US households actively use smart home devices as of 2022. Also, the popularity of smart homes among Americans who prefer home automation systems is more than in other countries, with a penetration rate of 32.4% and an anticipated total of 41.3 million smart houses. Therefore, the demand for the towel warmers is increasing with the need for smart homes in the households of the United States. Also, according to TIME, Dr. Charles Gerba, a microbiologist at the University of Arizona, discovered that 90% of the bathroom towel carry harmful- causing bacteria, and 14% of toilet towels have Escherichia coli, which can cause severe stomach cramps, bloody diarrhea, and vomiting
In 2021, DOACELIFE announced its Towel Warmer Bucket, designed to help remove viruses from towels and other clothing materials. The luxurious towel warmer distinguishes itself from other products by its various appealing functionalities and technological advancements. It's the ultimate household appliance for giving towels a spa-like treatment and keeping the consumer germ-free. Moreover, with growing popularity of towel warmer, eco-friendly towel warmer also in demand.
Rising Home Remodeling with Urbanization
Towel warmer demand is driven by expanding urbanization and rising home remodeling expenses. The rate of urbanization is influenced by several factors, including a rise in employment, social factors, and high net worth individuals. The rising construction of new houses and rising home remodeling activities are both influenced by the changing consumer preferences towards smart products. The bathroom is one of the key areas where most remodeling activities are carried out in the spending of home remodeling activities.
Multiple Features in Towel Warmer Fueling the Market Growth
The demand for towel warmers is also rising because they heat towels and quickly dry them out after each usage, reducing the time towels take to dampen. They reduce the hassle of washing by keeping the towel fresh between laundry loads. Also, towel warmers help disinfect the towel by killing bacteria and viruses efficiently, keeping towels and other clothes clean and warm for use. Additionally, many towel warmers can be set to switch on and off according to the user's preferences. Incorporating such advanced capabilities is another critical factor driving acceptance among tech-savvy consumers. To have a product with a longer lifespan, consumers are more likely to select 100% recyclable, corrosion-resistant, and high-grade steel products. For instance, All Tuzio and Kontour towel warmers by ICO bath are found at with Wi-Fi controllers to make the daily life easier. With remote mobile access and voice aided integration technology, users can program the towel warmer for seven days with a smart Wi-Fi controller. Timers not only help to save money, but they also save time. Thus, with the new product launch with various features is propelling the market growth of towel warmer globally.
Energy-Efficient Features of Towel Warmer
The towel could not be dry when the customer needs it again if they like to take showers in the morning and the evening. The user can always put it in the dryer but doing so will cost them a lot in electricity but towel warmer are made energy efficient. Moreover, hydronic towel warmers are often among the most energy efficient. For instance, the Bathroom Butler towel warmer consumes power between 40 to 160 Watts. Consumers can also save operating costs by an extra 75% by turning integrated switches on and off or adjusting the temperature as required. For instance, RANVOO electric towel rack, an energy-saving towel warmer can save the energy and cost of bill as well as it can be easily operated with intelligent touch screen. Therefore, with the availability of energy efficient towel warmer, the growth of the market is rising globally.
Recent Developments
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Market Segmentation
The towel warmer market is segmented based on product type, technology, end user, distribution channel, regional distribution and competitive analysis. The market is divided into cabinet, rail, and bucket, based on product type. Based on technology, the market is further divided into hydronic and electronic. Based on end user, the market is segmented into spa & salons, hotels & resorts, gym & fitness center, residential, and others (swimming pools, hospitals, etc.). Based on distribution channel, the market is fragmented into supermarkets/hypermarkets, distributor & dealer, online, and others (direct sales, multi-branded retailers).
Company Profiles
Runtal North America, Inc. (Zehnder Group), Korado Group, Stelrad Radiator Group, Radox Radiators Ltd, Pitacs Limited, Apollo Radiators Pvt Ltd, St.Lawrence (Tangshan) Metal Products Co.,Ltd, Vogue UK Ltd, Myson Inc., Porcelanosa Group
| Attribute | Details |
| Base Year | 2022 |
| Historical Years | 2018 – 2021 |
| Estimated Year | 2023 |
| Forecast Period | 2024 – 2028 |
| Quantitative Units | Revenue in USD Billion and CAGR for 2018-2022 and 2023-2028 |
| Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
| Segments Covered | · Product Type · Technology · End User · Distribution Channel · Region |
| Regional Scope | North America, Europe, Asia-Pacific, Middle East & Africa and South America |
| Country Scope | |
| Key Companies Profiled | Runtal North America, Inc. (Zehnder Group), Korado Group, Stelrad Radiator Group, Radox Radiators Ltd, Pitacs Limited, Apollo Radiators Pvt Ltd, St.Lawrence (Tangshan) Metal Products Co.,Ltd, ., Vogue UK Ltd, Myson Inc., Porcelanosa Group |
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