Turkey Water Purifiers Market By Type (Floor-Standing, Countertop, Under Counter, Others (Filter Jug Type (Pitchers), Faucet-Mount Type)), By Technology (Membrane, Media, UV, Others (Ion Exchange, etc.)), By End Use (Residential, Commercial), By Sales Channel (Supermarkets/Hypermarkets, Multi-Branded Stores, Distributor/Dealer Sales, Online, Others (Plumbers, Direct Sales)), By Region, By Company,

The Turkey Water Purifiers market is anticipated to register an impressive CAGR during the forecast period as water purifiers became a necessity for every household in Turkey for accessing clean water which is vital for everyone’s health. People of Turkey are usually concerned about the quality of water as the chlorine addition by local water supply corporations is making the water unpleasant in taste and odor, which in turn is driving the demand for water purifiers in Turkey.

Water purifiers are devices that are used to remove undesirable chemicals, biological contaminants, and gases etc. to make the water look clearer, tastier and smell better and healthier to drink.

In technologies, membrane technology removes the contaminating particles from the water or act as a barrier to prevent contaminants out. A membrane technology includes various filtration procedures of reverse osmosis, ultrafiltration, and nanofiltration. In UV technology, ultraviolet device neutralizes microorganisms such as bacteria, viruses, and fungi in water by dissolving their cell structures. The media technology helps in removal of many particles from water or waste water using media filtration and is relatively low maintenance.

According to 2021 report of World Wildlife Fund (WWF) Turkey, Turkey's water use per capita has declined by 18% over the past 20 years, with current measurements revealing that it is between 1,000 and 1,700 cubic meters.

Rise in Water Borne Diseases is Driving Market Growth

The population in Turkey is particularly concerned about the declining quality of the water. The population in Turkey got more aware of water borne diseases such as cholera, diarrhea etc. by drinking unsafe and contaminated water. Water filtered by treatment plants established by government-owned businesses only serves 45% of Turkey's total population. With this, urban population of Turkey is adapting water purifier installation in their homes for accessing safe and clean drinking water. Therefore, increasing health concerns and water borne diseases are driving the demand for water purifiers in Turkey during the forecast period.

Increase in Demand for Clean and Bottle-Free Drinking Water is Driving Market Growth

A water purifier is more cost-effective, practical, and environment-friendly than bottled water, which is why it is increasingly used in Turkish homes.

Emergence of Smart Purification Drives Market Growth

A new trend in water purifier is smart purifiers with advance technologies, which is driving the Turkey Water Purifiers Market. As smart purifiers are convenient and are designed with several filtration stages, which is easy to operate. With the smart features, an individual can monitor the water use and adjust setting according to requirement. Smart purifiers also give alerts and notifications when maintenance and other setting are required. For instance, AquaTru Connect Smart Countertop Reverse Osmosis Water Filter System helps in tracking water consumption, and various other amazing features. With the rise in living standard among the consumers of Turkey, people are demanding smart purifiers, which is aiding the growth opportunities. Therefore, emergence of smart purifier is anticipated to boost the demand of the water purifier market during the forecast period.

Market Segmentation

Turkey Water Purifiers market is segmented on the basis of type, technology, end use, and sales channel. Based on type, the market is further divided into floor-standing, countertop, under counter, others (filter jug type (pitchers), faucet-mount type. based on technology, the market is categorized into membrane, media, UV, and others (ion exchange, etc.). Based on end use, the market is further bifurcated into

Market Players

A.O. Smith Water Technologies, Vestel Ticaret Anonim Sirketi, Esli Industrial Products Paz. Singing. and Tic. Ltd. Sti.; Aquaporin A/S, Aquapro Industrial Co., Ltd., Ihlas Ev Aletleri İmalat Sanayi ve Ticaret A.Ş. (IHEVA), BRITA Turkey Water Solutions Ltd. Sti.;