The global beauty devices market size is expected to register an impressive CAGR during the forecast period owing to factors such as growing consumer awareness regarding skin & hair-related issues and increasing working women population in the world.
As of 2022, 979,236 hair salons were operating in the US, a 1.1% rise from 2021. The States with the most hair salon businesses in the US are California (8,471 firms), New York (7,770 companies), and Florida (7,453 businesses).
The global market is also being boosted by the increasing impact of social media beauty trends and numerous celebrity endorsements promoting the usage of beauty tools. In addition, many additional factors, such as ongoing technological innovations, the introduction of new products such as LED light therapy masks, microcurrent appliances, micro-needling regeneration tools, etc., and the combining of beauty devices with radio frequency, electric muscle stimulation, etc. are anticipated to drive the global beauty devices during the forecast period.
In addition, the rise of e-commerce has made it easier for consumers to purchase beauty devices online, which has further fueled the global beauty devices market growth during the forecast period. Consumers can now access a wider range of products from the comfort of their own homes, and they can easily compare prices and reviews before making a purchase.
New Product Launches Fuels the Market Growth
Beauty device makers are really stepping up their game! They're rolling out new goodies packed with the latest tech to make our lives simpler, which is a huge boost for the global beauty device market. These fresh product launches are also spreading the word, making more people aware of beauty devices and wanting to try them out. Companies are always innovating, creating devices that promise better results and are easier to use. Because of all this, experts think the global beauty devices market will keep growing, fueled by both these new gadgets and technological leaps. Think about itwe've got facial cleansing devices now that use ultrasonic waves to really get your skin clean, and laser hair removal devices for longer-lasting results. Take Sensus Healthcare, for example. In 2022, this company, which focuses on non-invasive therapies, launched the Silk portable hair removal system with blended wavelengths. The Silk by Sensus system is a portable 2000W diode laser with features like a light handpiece, an ice-cold cooling tip, and fast repetition rates. It’s designed to be more efficient by keeping the laser focused on the target area and using a vertical light emission to combine wavelengths, leading to deeper, better penetration and more even energy distribution. As more people discover how helpful these devices are, demand is expected to keep climbing, and manufacturers will keep innovating to keep up. This constant cycle is what's really driving the beauty devices market forward.
Download Free Sample ReportRising Skin Related Issues Fuels the Market Growth
So, more and more people are dealing with skin problems, which is why we're seeing a huge jump in demand for beauty devices. Things like acne, aging, dark spots, and hyperpigmentation are becoming super common because of pollution, stress, and not-so-great lifestyle choices. People are really looking for skincare solutions that actually work. And that's where beauty devices come in!
For example, facial cleansing devices can really help get rid of all the dirt, oil, and makeup buildup, which helps prevent breakouts and keeps your skin healthy. Anti-aging devices use cool tech like radiofrequency and microcurrent to boost collagen, which can help smooth out those fine lines and wrinkles. It's also worth noting that companies are always developing new and amazing products that help clinicians, dermatologists, and aestheticians treat skin issues, improve skin texture, and fight aging signs. That’s expected to really boost the global beauty device market.
Take Sofwave, for example, an Israeli anti-aging company. In 2022, they launched their aesthetic medicine technology. Their FDA-approved "Synchronous Ultrasound Parallel Beam" is an anti-aging technology device that tightens facial and neck skin and lifts the brows and chin using ultrasound rays. The procedure's efficacy and safety are irrespective of the type & quality, and color of the patient's skin. It produces effective, long-lasting skin tightening with no downtime or post-procedure redness.
Basically, all these skin problems we're seeing are driving the growth of the beauty devices market worldwide during the forecast period.
In addition, the use of beauty devices can also enhance the effectiveness of skincare products. For example, using a facial cleansing device can help to ensure that skincare products penetrate the skin more deeply, allowing for better absorption and more visible results.
Growing Consumer Expenditure on Hair Care Products Aids the Market Growth

L'Oréal has the most extended history of hair coloring in the business because it developed the first synthetic, safe hair coloring solution more than a century ago, generating a $10 billion market.
Beauty devices can really give your hair a boost! They can help with styling, encourage hair growth, and generally improve hair health. Think about it – hair styling devices like straighteners and curlers let you get that salon-perfect look right at home. And for those dealing with thinning hair, hair growth devices that use things like laser and LED light therapy can actually stimulate those hair follicles. Plus, using these devices can make your regular hair care products work even better! For instance, pairing a hair styling device with a good HPS can minimize heat damage and keep your hair looking healthy and shiny.
As a result of these benefits, the demand for beauty devices for hair care has been on the rise, and the global beauty devices market is expected to continue its growth in the coming years. Manufacturers are introducing new devices that offer innovative features and technologies to meet the needs of consumers, and consumers are increasingly incorporating these devices into their daily hair care routines.
Market Segmentation
The global beauty devices market is segmented into type, application, distribution channel, region, and company. Based on type, the market is segmented into trimmers & shavers, hair dryers, hair straighteners, hair curlers, epilators, face cleansers, and others (multipurpose (stylers), multipurpose (face cleaners), face massagers, lip plumper, etc.)). Based on application, the market is bifurcated into individual and professional. Based on distribution channel, the market is segmented into supermarkets/hypermarkets, multi-branded retailers, exclusive retailers, online, and others (local shops, direct sales, etc.). The market analysis also studies regional segmentation to devise regional market segmentation.
Company Profile
Koninklijke Philips N.V.,
Attribute | Details |
Base Year | 2022 |
Historical Years | 2018 – 2021 |
Estimated Year | 2023 |
Forecast Period | 2024 – 2028 |
Quantitative Units | Revenue in USD Billion and CAGR for 2018-2022 and 2023-2028 |
Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
Segments Covered | · Type · Application · Distribution Channel · Region |
Regional Scope | North America, Europe, Asia-Pacific, Middle East & Africa, and South America |
Country Scope | United States, Canada, Mexico, Russia, France, United Kingdom, Italy, Spain, China, India, Japan, Indonesia, Vietnam, Saudi Arabia, Egypt, UAE, Turkey, Brazil, Argentina, Colombia |
Key Companies Profiled | Koninklijke Philips N.V., The Procter & Gamble Company, L'OREAL GROUP, Carol Cole Company, Inc. (NuFace), Panasonic Corporation, Tria Beauty Inc., YA-MAN Ltd, Nu Skin Enterprises Inc., MTG Co.,Ltd, FOREO AB, etc. |
Customization Scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and Purchase Options | Avail customized purchase options to meet your exact research needs. Explore purchase options |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request) |