India Sports Apparel Market By Product Type (T-shirts, Sweatshirts, Sports Vests, Track Pants & Tights, Others (Swimsuits, Sports Hoodies, Sports Bra, etc.)), By End User (Men, Women, Kids), By Distribution Channel (Exclusive Stores, Supermarket/Hypermarket, Multi-branded Stores, Online, Non-Retail), By Region, Competition Forecast & Opportunities, 2019-2029F
Published Date: November - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request Customization| Forecast Period | 2025-2029 |
| Market Size (2023) | USD671.12 Million |
| CAGR (2023-2028) | 14.30% |
| Fastest Growing Segment | Online |
| Largest Market | North India |
The India Sports Apparel Market was estimated at around USD671.12 Million in 2023 and is growing at a CAGR of 14.30% during the forecast period.
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India Sports Apparel Market Scope
Sports apparel, often known as sportswear or activewear, it is a type of clothing which is used for sports activities or fitness activities. The majority of sports and physical activities require distinguished clothing for comfort and safety reasons. The standard sportswear consists of T-shirts, sweatshirts, sports vests, track pants & tights, swimsuits, sports bras, and other products.
Sportswear is occasionally worn as casual clothing. People are seeking the widest selection among the several readily found at brands as the market is witnessing rise in availability of product varieties and upgraded quality. As a result, the market for sports apparel is expanding to satisfy consumer demand. The sports apparel market in India has a commercial potential, particularly in marketing, management/sponsorship, and retailing sporting goods.
India Sports Apparel Market Overview
In the past years, the sport apparel market has seen some significant trends that have successfully captured the attention of the target customers. Growing fitness awareness and rising demand for gyms and studios as a result of an increase in the working population and increasing number of athletics are two key factors influencing the India sports apparel market.
Folks in India are really getting into fitness! You see more and more people setting up gyms at home and signing up for online workout classes. Naturally, all this activity means they're buying more sportswear. Modern gyms are a big draw too, with their fancy cardio machines, weight training equipment, and specialized fitness programs. The fitness craze, along with the growing interest in sports besides just cricket, sent sportswear sales through the roof during the pandemic. For example, in December 2020, brands like Reebok, Asics, Puma, Skechers, and Decathlon saw their sales jump by 7 to 24 percent! And it's no wonder – sportswear offers benefits like better movement, lasts longer, and is super comfortable, all at a price that won't break the bank. This is expected to really help the market grow.
Our state government and other agencies are really trying to help young people grow and get more active! Take, for example, the Junior Target Olympic Podium Scheme (TOPS) we kicked off in 2020. It's all about finding talented kids, ages 10 to 12, and giving them the best training possible for future Olympic Games. Imaginethese athletes and sportspeople get top-notch coaching from the best instructors at amazing sporting facilities! And, in 2021, the Ministry of Sports teamed up with the Ministry of Women and Child Development to launch an online training program just for female physical education teachers and community coaches. It's all about empowering women through sports and physical fitness. This initiative even helped boost the demand for sports apparel in the Indian market!
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Hey, guess what? Sports apparel is getting super popular in places where more people are becoming well-off! And in India, the women's sportswear market is exploding, thanks to ladies getting more into fitness and fashion. Because of this, pretty much every sportswear company has been rolling out new clothes just for women. Take ONLY, for example - in 2022, they launched ONLY PLAY, a whole line of athleisure and sportswear for women. Plus, more and more women are getting involved in sports and working out, which is really boosting the whole sports apparel scene. Brands are also teaming up with sports clubs, which is a big win for everyone. Like how the Danish sportswear brand Hummel signed a sponsorship deal with the Indian Super League team Odisha FC in 2021. All of this is setting the stage for even more growth in the Indian sports apparel market in the years to come!
Aggressive marketing and celebrity endorsements have also laid the foundations for the sports apparel industry's expansion. As a result, rising adoption rates of sport apparel are expected to support the market expansions.
India Sports Apparel Market Trends
Hey, have you noticed how much more people in India are into sports now? It's probably because everyone's on social media, seeing all the fitness trends, and generally just more aware of staying healthy! This has led to a huge boost in sports activities and, guess what, sports apparel is flying off the shelves. Sportswear companies are jumping on this, making better quality stuff that you can actually wear anywhere, not just the gym. So, with more folks wanting to live healthy lives, getting into yoga, swimming, or even just aerobics, the market for sporty clothes is booming! Plus, schools and the government are pushing kids to play more sports. All this means the India sports apparel market is only going to get bigger!
Furthermore, the growing working-class population is more likely to lead sedentary lifestyle due to their office work and spending more time engaging with television & video games. They rely solely on their daily workouts as their source of activity, which is significantly contributing to the increasing demand for workout clothes and contribute to the growth of India's sports apparel market.
India Sports Apparel Market Challenges
The fluctuating prices of raw materials used in making such clothing, as well as the availability of counterfeit products that imitate the original brands with the intent of stealing designs, or replacing the original brand is expected to continue have a negative impact on their adoption. These are the main factors that are anticipated to hinder the growth of the India sports apparel market. Furthermore, these counterfeit products are less expensive than those of the original brand.
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India Sports Apparel Market Recent Developments
- In 2022,Van Heusen, India’s dressing brand from Aditya Birla Fashion and Retail Ltd(ABFRL), launched the new sub-brand in activewear ‘Flex’. The brand is targetedat young professionals, the Van Heusen Flex offers a wide range of jackets, t-shirts,shorts, sweatshirts, and track pants.
- In2022, Columbia Sportswear expanded their retail presence in the Indian marketby opening a new store in Mumbai. The brand is well-known for its outdooradventure gear technology.
- In 2022,XTEP, a sportwear brand launched its store in Mumbai at Malad Infinity Mall.Their range of products includes t-shirts, shorts, hoodies, and so on. XTEPapparel features sweat resistance, polar ice fiber, UV protection, andantibacterial and easy-to-clean material that feels good on the skin.
- In2021, Adidas unveiled its flagship store in India located in Connaught Place.The adidas store offers consumers an innovative technological experience. Thestore has 32 digital touchpoints that are powered by green energy, and itincorporates advanced technology such as immersive screens, digital plinths,and ceiling screens to provide customers with a superior digital shoppingexperience.
India Sports Apparel Market Opportunities
The growing demand for stylish and fashionable sports apparel and increase in popularity of sports apparel among millennials are predicted to provide growth opportunities for the sports apparel industry, which has further increased the market demand for India sports apparel market throughout the course of the projected period.
Moreover, innovation to the sports apparel category allows an individual to move freely while exercising as it supports flexible bodily movements. For example, Van Heusen Flex activewear brand
Market Segmentation
The India sports apparel market is segmented based on product type, end user, distribution channel, region, and competitional landscape
Company Profiles
Puma Sports India Pvt Ltd, Adidas India Marketing Private Limited, Nike India Private Limited, Under Armour India Trading Private Limited, ASICS India Private Limited, Fila Holdings Corporation, SSIPL Lifestyle PVT LTD (Lotto), Decathlon Sports India Private Limited, Shivnaresh Sports Pvt Ltd, Skechers South Asia Private Limited, are among the major market players in the India sports apparel market.
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Attribute |
Details |
|
Base Year |
2023 |
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Historical Years |
2019 – 2022 |
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Estimated Year |
2024 |
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Forecast Period |
2025 – 2029 |
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Quantitative Units |
Revenue in USD Million, Volume Thousand Units and CAGR for 2019-2023 and 2024E-2029F |
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Report Coverage |
Revenue forecast, company share, competitive landscape, growth factors, and trends |
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Segments Covered |
Product Type End User Distribution Channel Region |
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Regional Scope |
North, South, East and West |
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Key Companies Profiled |
Puma Sports India Pvt Ltd, Adidas India Marketing Private Limited, Nike India Private Limited, Under Armour India Trading Private Limited, ASICS India Private Limited, Fila Holdings Corporation, SSIPL Lifestyle PVT LTD (Lotto), Decathlon Sports India Private Limited, Shivnaresh Sports Pvt Ltd, Skechers South Asia Private Limited |
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Customization Scope |
10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
|
Pricing and Purchase Options |
Avail of customized purchase options to meet your exact research needs. Explore purchase options |
|
Delivery Format |
PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request) |
In this report, the India sports apparel market has been segmented into the following categories, in addition to the industry trends which have also been detailed below
India Sports Apparel Market, By Product Type
T-shirts
Sweatshirts
Sports Vests
Track Pants & Tights
Others
India Sports Apparel Market, By End User
Men
Women
Kids
India Sports Apparel Market, By Distribution Channel
Exclusive Stores
Supermarket/Hypermarket
Multi-branded Stores
Online
Non-Retail
India Sports Apparel Market, By Region
North
South
East
West
Competitive Landscape
Company Profiles Detailed analysis of the major companies present in the India sports apparel market.
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