India Sports Apparel Market By Product Type (T-shirts, Sweatshirts, Sports Vests, Track Pants & Tights, Others (Swimsuits, Sports Hoodies, Sports Bra, etc.)), By End User (Men, Women, Kids), By Distribution Channel (Exclusive Stores, Supermarket/Hypermarket, Multi-branded Stores, Online, Non-Retail), By Region, Competition Forecast & Opportunities, 2019-2029F

The India Sports Apparel Market was estimated at around USD671.12 Million in 2023 and is growing at a CAGR of 14.30% during the forecast period.

India Sports Apparel Market Scope

Sports apparel, often known as sportswear or activewear, it is a type of clothing which is used for sports activities or fitness activities. The majority of sports and physical activities require distinguished clothing for comfort and safety reasons. The standard sportswear consists of T-shirts, sweatshirts, sports vests, track pants & tights, swimsuits, sports bras, and other products.

Sportswear is occasionally worn as casual clothing. People are seeking the widest selection among the several readily found at brands as the market is witnessing rise in availability of product varieties and upgraded quality. As a result, the market for sports apparel is expanding to satisfy consumer demand. The sports apparel market in India has a commercial potential, particularly in marketing, management/sponsorship, and retailing sporting goods.

India Sports Apparel Market Overview

In the past years, the sport apparel market has seen some significant trends that have successfully captured the attention of the target customers. Growing fitness awareness and rising demand for gyms and studios as a result of an increase in the working population and increasing number of athletics are two key factors influencing the India sports apparel market.

People in India are making significant efforts to stay fit and healthy, such as installing in-house gyms and enrolling to virtual exercise programmes, as a result, they are encouraged to purchase the sportwear accordingly. Some of the other elements that have drawn the attention of customers to fitness centers include contemporary cardiovascular and resistance equipment, specialized fitness training methods, and advanced workout programmes. Sales of sportswear have surged during the pandemic owing to the rising fitness trend in the nation and the growing popularity of sports besides cricket. As a result, In December 2020, sales of Reebok, Asics, Puma, Skechers, and Decathlon increased by 7 to 24 percent. Thus, benefits of sporting apparel, such as enhanced movement range, longer durability, and superior comfort at an affordable price are expected to boost the market.

The state government and other government agencies are working to promote youth development and encourage young people to participate in physical activities. For instance, in 2020, the government launched the Junior Target Olympic Podium Scheme (TOPS), which targets young children aged 10 to 12 in order to provide them with proper training for the upcoming Olympic Games, where athletes and sportspeople received specialized coaching from renowned instructors at advanced sporting facilities and institutions as part of this program. Similarly, in 2021, the Ministry of Sports and the Ministry of Women and Child Development created an online training program specifically for female physical education teachers and community coaches to empower women through sports and physical fitness. The initiative increased the market demand for sports apparel in Indian market.

Due to an increase in the population of affluent individuals, sports apparel has been growing in popularity in emerging markets. Also, women's growing interest in fitness and fashion are the two key factors driving the significant increase in demand for women's sportswear in the Indian sports apparel market. As a result, nearly every sportswear company has recently launched new lines of clothes that are targeted particularly towards female consumers. For instance, in 2022 ONLY launched an athleisure brand called ONLY PLAY, which is offering a range of fashion and sportswear for women. As a result, a surge in the participation of women in sports and fitness activities is fueling the growth of the sports apparel market in the country. Also, brands are collaborating and signing agreements with sports clubs, which is further influencing the market positively. For instance, in 2021, Danish sportswear brand Hummel signed a sponsorship agreement with Indian Super League Odisha FC These elements will accelerate the growth of the India sports apparel market throughout the course of the forecast years.

Aggressive marketing and celebrity endorsements have also laid the foundations for the sports apparel industry's expansion. As a result, rising adoption rates of sport apparel are expected to support the market expansions.

India Sports Apparel Market Trends

The rising popularity of social media among Indian consumers, combined with increased awareness of health and fitness, have led to a substantial growth in the interest and participation within sports activities which is influencing the market for sport apparel. As a result, sportswear companies are utilizing this opportunity to cater to the requirements of the customers by introducing better quality sportswear that can also be worn outside of the gym, which has resulted in a significant increase in the demand for sports apparel in India. As a result of maintaining a healthy lifestyle, the involvement in varieties of sports-related activities is becoming increasingly popular. With rising consumer health consciousness, as well as increased participation in fitness activities such as yoga, swimming, and aerobics, the market for sports apparel is expanding. Physical activity of any form has become more important as governments and educational institutions encourage students to participate in more sports. These elements will accelerate the growth of the India sports apparel market throughout the forecast period.

Furthermore, the growing working-class population is more likely to lead sedentary lifestyle due to their office work and spending more time engaging with television & video games. They rely solely on their daily workouts as their source of activity, which is significantly contributing to the increasing demand for workout clothes and contribute to the growth of India's sports apparel market.

India Sports Apparel Market Challenges

The fluctuating prices of raw materials used in making such clothing, as well as the availability of counterfeit products that imitate the original brands with the intent of stealing designs, or replacing the original brand is expected to continue have a negative impact on their adoption. These are the main factors that are anticipated to hinder the growth of the India sports apparel market. Furthermore, these counterfeit products are less expensive than those of the original brand.

India Sports Apparel Market Recent Developments

• In 2022,Van Heusen, India’s dressing brand from Aditya Birla Fashion and Retail Ltd(ABFRL), launched the new sub-brand in activewear ‘Flex’. The brand is targetedat young professionals, the Van Heusen Flex offers a wide range of jackets, t-shirts,shorts, sweatshirts, and track pants.
• In2022, Columbia Sportswear expanded their retail presence in the Indian marketby opening a new store in Mumbai. The brand is well-known for its outdooradventure gear technology.
• In 2022,XTEP, a sportwear brand launched its store in Mumbai at Malad Infinity Mall.Their range of products includes t-shirts, shorts, hoodies, and so on. XTEPapparel features sweat resistance, polar ice fiber, UV protection, andantibacterial and easy-to-clean material that feels good on the skin.
• In2021, Adidas unveiled its flagship store in India located in Connaught Place.The adidas store offers consumers an innovative technological experience. Thestore has 32 digital touchpoints that are powered by green energy, and itincorporates advanced technology such as immersive screens, digital plinths,and ceiling screens to provide customers with a superior digital shoppingexperience.

India Sports Apparel Market Opportunities

The growing demand for stylish and fashionable sports apparel and increase in popularity of sports apparel among millennials are predicted to provide growth opportunities for the sports apparel industry, which has further increased the market demand for India sports apparel market throughout the course of the projected period.

Moreover, innovation to the sports apparel category allows an individual to move freely while exercising as it supports flexible bodily movements. For example, Van Heusen Flex activewear brand

Market Segmentation

The India sports apparel market is segmented based on product type, end user, distribution channel, region, and competitional landscape

Company Profiles

Puma Sports India Pvt Ltd, Adidas India Marketing Private Limited, Nike India Private Limited, Under Armour India Trading Private Limited, ASICS India Private Limited, Fila Holdings Corporation, SSIPL Lifestyle PVT LTD (Lotto), Decathlon Sports India Private Limited, Shivnaresh Sports Pvt Ltd, Skechers South Asia Private Limited, are among the major market players in the India sports apparel market.