Baby Bottle Warmer & Sterilizer Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2024-2032, Segmented By Type (Warmer, Sterilizer), By Operation (Steam, Microwave, UV), By End User (Residential, Commercial), By Distribution Channel (Online and Offline), By Region, Competition Forecast and Opportunities
Published Date: November - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request CustomizationBaby Bottle Warmer & Sterilizer Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2024-2032, Segmented By Type (Warmer, Sterilizer), By Operation (Steam, Microwave, UV), By End User (Residential, Commercial), By Distribution Channel (Online and Offline), By Region, Competition Forecast and Opportunities
| Forecast Period | 2024-2028 |
| Market Size (2020) | USD157.9 Million |
| CAGR (2023-2028) | 3.7% |
| Fastest Growing Segment | Online |
| Largest Market | North America |
Report Overview
The global baby bottle warmer and sterilizer market size was valued at USD 157.9 million in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 3.7% from 2021 to 2028. The recent outbreak of COVID-19 is driving the product demand among the parents who majorly belong to the working and traveling profession. Consumers in the market prefer to purchase warmers and sterilizers in order to control naturally occurring microbes. Ease of portability of the product and no requirement of liquid disinfectants are major factors influencing consumers’ purchasing decisions, especially in this pandemic time. Bottle warmers and sterilizers are acting as major substitutes for manually heating, using wipes, and water.
Manufacturers are focusing on producing advanced versions with improved features and better materials due to the growing demand for baby feeding products, including bottles. Furthermore, rising disposable income and increasing penetration of hypermarkets and supermarkets, drug and pharmacy stores, and online platforms for e-tailing are expected to expand the scope of the product over the forecast period.
Companies in the market are increasingly focusing on social media marketing and offering discounts on the e-commerce platform in order to gain a greater market share. They are also increasingly focusing on advertising in order to boost product visibility and acquire market share over the forecast period. Furthermore, the recent outbreak of coronavirus disease (Covid-19) is expected to act as a major driver for the market from 2020 to 2021. These travel wands are estimated to gain popularity over the forecast period owing to the introduction of new products with trendy designs and features. Growing awareness among consumers is acting as a major driver for the increase in product adoption.
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The global baby bottle warmer & sterilizer market is anticipated to project robust growth during the forecast period owing to the increasing spending power, increasing usage in hospitals and commercial sector, increasing urbanization, ease of portability and rising automation of household products.
Babies' immune systems are still developing, making them weaker than adults in their ability to fend against various illnesses. Reducing their likelihood of falling ill in the first place is an essential step in helping them maintain their health. Bacteria grows in milk and because of this, it's essential to clean and sanitize all feeding tools and to store formula in the refrigerator until shortly before feeding the child.
When consumers are bottle feeding, it is crucial to thoroughly wash and sterilize the feeding equipment. Each bottle, teat, and screw cap must be cleaned and sterilized by the user after each feed. Milk can gather in the crevices and nooks of bottles and teats. Cleaning the feeding bottles could leave some bacteria still adhered to them. The only way to guarantee that baby's bottles are free of dangerous bacteria is to sterilize them. It is crucial to keep sterilizing everything, until the baby is 12 months old.
Health and hygiene are essential for a comfortable life and as young children are the most vulnerable members of society, everyone in the community is concerned about safeguarding their health. With the development of new technologies, customer demands for baby care and cleanliness can be met without compromising issues with safety, baby care, or the environment. The emphasis on using safe baby products has been growing daily because of rising consumer awareness of health and hygiene for personal safety due to the negative effects of chemicals used in textile manufacturing and products. For instance, There were 5.0 million deaths of children under the age of five in 2021. Along with premature birth and difficulties associated to childbirth, infectious diseases such as pneumonia, diarrhea, and malaria continue to be a major cause of death in children under the age of five worldwide. To protect a baby's health and prevent diseases, health-friendly baby care products are becoming more and more popular. For a child to survive and to develop physically and mentally to their full potential, they must receive the proper care. A child who is well-cared for is healthy and content. Thus, increasing awareness about baby healthcare products is expected to fuel the market growth.
Major considerations influencing consumers' purchasing decisions, particularly during this pandemic period, include the product's portability and the lack of a need for liquid disinfectants. A variety of bags and preparations are required when taking a baby out. Particularly time-consuming and necessary breastfeeding preparations, such as finding a spot to feed the infant and making hot and cold water, lay a great load on parents during childcare. If customers are traveling with the little ones and are concerned about access to soap and hot clean water, it may be best to take a portable sterilization system with them. For instance, a baby bottle can be sterilized with the new Loipos Bottle Warmer in just 7 minutes with just 20 ml of water, making it safe to use even for infants with weakened resistance and immunity. Major alternatives to manually heating, using wipes, and using water are bottle warmers and sterilizers. Owing to the rising demand for baby feeding goods, especially bottles, manufacturers are focusing on creating upgraded versions with increased functions and better materials.
Baby bottle warmer and sterilizer demand is rising because of manufacturers' increased focus on portfolio expansion through technological innovation to capture greater market share. The baby bottle warmer and sterilizer market is expanding in part due to the ongoing expansion of hospitals and childcare centers, where upgrading mother and childcare facilities is a top priority. Consumers are becoming more interested in the latest trend of enabling smart connectivity in baby bottle warmers and sterilizers so that notifications may be issued for monitoring the baby bottle warmers from anywhere in the house. The Bot Bottle Sterilizer sterilizes 6 bottles and all of their accessories in approximately 8 minutes. Its finger touch sensor and LED display make it easy to use and can show customers how long it will take to sterilize something. When the operation is over, this smart sterilizer alerts with three beeps. The market players might anticipate attractive commercial chances because of this development.
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Distribution Channel Insights
The supermarkets and hypermarkets segment dominated the market and held a revenue share of over 30.0% in 2020. Specialty stores, supermarkets and hypermarkets, pharmacies, and convenience and drug stores are the major distributors of baby bottle warmers and sterilizers. These channels make a significant contribution to the overall sales. Several local manufacturers try to reach customers via small retail stores as the profit margins are comparatively lesser than supermarkets and the final product price is relatively lower.
The online segment is expected to be the fastest-growing segment over the forecast period. The segment growth can be attributed to the increasing familiarity and dependence of generation X, millennials, and generation Z on the internet and e-commerce. Various features including several value-added services such as discounted prices, cash-on-delivery, and paybacks offered by e-retailers are expected to promote the growth of the online channel during the forecast period.
Product Insights
Baby bottle warmers held the largest revenue share of over 50.0% in 2020. Demand for baby bottle warmers is increasing as they not only heat the bottles conveniently but also dry them out quickly after each use, which makes them a user-friendly product. Moreover, many bottle warmers are programmable and can be switched on and off as per consumers' needs. The integration of such advanced features is also acting as a major driver for increasing the adoption among tech-savvy and busy parents. Consumers in the market are more inclined towards the purchase of 100% recyclable, corrosion-resistant, and high-grade steel products in order to have a longer life span of the product.
An increase in the incidence of infectious diseases triggered due to dust, bacterial accumulation, and coronavirus is anticipated to boost the demand for baby bottle sterilizers. Owing to the growing awareness regarding the ill effects of using plastic and harmful chemicals present in plastic bottles, consumers are increasingly shifting towards environment-friendly products, such as silicone baby bottles, which are compatible with sterilizing technologies integrated with the bottles.
Regional Insights
North America dominated the market and held a revenue share of over 30.0% in 2020. North America is gradually growing and is expected to witness maximum sales growth over the forecast period due to an increase in the number of working women and prompt adoption of technology. Such factors make it difficult for lactating mothers to breastfeed their babies, resulting in a rise in demand for baby bottle warmers. Moreover, in order to keep them clean, the adoption of sterilizers is also on the rise.
Long working hours and the busy schedules of parents in urban households are resulting in a growing preference for infant formula over breastfeeding, thereby driving the adoption of baby feeding products and accessories. The convenience these products offer, in addition to the improved product features and quality, is encouraging consumers to opt for baby bottle warmers and sterilizers.
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The global baby bottle warmer & sterilizer market is segmented based on type, operation, end user, and distribution channel. Based on type, the market is further bifurcated into warmer and sterilizer. Based on operation, the market is further split into steam, microwave, and UV. Based on end user, the market is further divided into residential and commercial. Based on distribution channels, the market is further segmented into online and offline. Based on region, the market is segmented into North America, Europe, Asia-Pacific, Middle East & Africa and South America.
Key Companies & Market Share Insights
The market for baby bottle warmers and sterilizers is fragmented owing to the presence of a large number of regional as well as international players. The market is characterized by the presence of a few well-established players, along with several small and midsized players. Market players are witnessing intense competition as some of them are established childcare and nursing product manufacturers with global sales and distribution networks. These companies have a large customer base owing to their robust distribution channels, which help them reach regional as well as international consumers. Some prominent players in the global baby bottle warmer and sterilizer market include
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Pigeon Corporation
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Koninklijke Philips N.V.
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Artsana S.p.A.
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Mayborn Group
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Richell Corporation
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Handi-Craft Company
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Attribute |
Details |
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Base Year |
2022 |
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Historical Years |
2018 – 2021 |
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Estimated Year |
2023 |
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Forecast Period |
2024 – 2028 |
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Quantitative Units |
Revenue in USD Billion, Volume in Million Units and CAGR for 2018-2022 and 2023-2028 |
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Report Coverage |
Revenue forecast, company share, competitive landscape, growth factors, and trends |
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Segments Covered |
Type Operation End User Distribution Channel Region |
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Regional Scope |
North America, Europe, Asia-Pacific, Middle East & Africa, and South America |
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Country Scope |
United States, Canada, Mexico, Germany, France, United Kingdom, Italy, Spain, China, India, Japan, South Korea, Indonesia, Saudi Arabia, UAE, South Africa, Turkey, Brazil, Argentina, Colombia |
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Key Companies Profiled |
Artsana S.p.A., Koninklijke Philips N.V., Goodbaby International Holdings Ltd., Munchkin, Inc., Mayborn Group Limited, Kiinde LLC, Peek A Boo USA Inc. (BÉABA), Summer Infant (USA), Inc., Pigeon Corporation and Cuisinart |
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Customization Scope |
10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
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Pricing and Purchase Options |
Avail of customized purchase options to meet your exact research needs. Explore purchase options |
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Delivery Format |
PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request) |
Segments Covered in the Report
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2028. For the purpose of this study, Grand View Research has segmented the global baby bottle warmer and sterilizer market report on the basis of product, distribution channel, and region
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Product Outlook (Revenue, USD Million, 2016 - 2028)
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Baby Bottle Warmers
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Baby Bottle Sterilizers
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Distribution Channel Outlook (Revenue, USD Million, 2016 - 2028)
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Online
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Supermarkets & Hypermarkets
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Specialty Stores
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Convenience and Drug Stores
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Regional Outlook (Revenue, USD Million, 2016 - 2028)
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North America
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U.S.
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Europe
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U.K.
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Germany
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Asia pacific
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China
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India
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Central and South America
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Brazil
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Middle East and Africa
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