Baby Bottle Warmer & Sterilizer Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2024-2032, Segmented By Type (Warmer, Sterilizer), By Operation (Steam, Microwave, UV), By End User (Residential, Commercial), By Distribution Channel (Online and Offline), By Region, Competition Forecast and Opportunities
Published Date: November - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request Customization| Forecast Period | 2024-2028 |
| Market Size (2020) | USD157.9 Million |
| CAGR (2023-2028) | 3.7% |
| Fastest Growing Segment | Online |
| Largest Market | North America |
Report Overview
The global baby bottle warmer and sterilizer market – it was worth USD 157.9 million back in 2020 and get this, it's projected to grow at a rate of 3.7% each year from 2021 to 2028! Why? Well, the COVID-19 pandemic has definitely bumped up the demand, especially from those working parents who are always on the go. Parents are all about keeping things clean and microbe-free, so these warmers and sterilizers are a big win. Plus, they're easy to carry around and you don't need any of those messy liquid disinfectants – super important these days. Think of bottle warmers and sterilizers as handy replacements for the old-school methods of manually heating things up with wipes and water.
Manufacturers are focusing on producing advanced versions with improved features and better materials due to the growing demand for baby feeding products, including bottles. Furthermore, rising disposable income and increasing penetration of hypermarkets and supermarkets, drug and pharmacy stores, and online platforms for e-tailing are expected to expand the scope of the product over the forecast period.
To snag more of the market, companies are really leaning into social media marketing and dropping prices on their e-commerce sites. You'll see way more advertising too, all to make their products stand out and grab a bigger slice of the pie. And get this – the whole Covid-19 thing? It's actually expected to boost the market from 2020 to 2021. These travel wands? They're about to get super popular, especially with all the cool new designs and features coming out. Plus, people are just more aware now, and that's a big reason why more and more folks are buying them.
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The global baby bottle warmer & sterilizer market is anticipated to project robust growth during the forecast period owing to the increasing spending power, increasing usage in hospitals and commercial sector, increasing urbanization, ease of portability and rising automation of household products.
Babies' immune systems are still developing, making them weaker than adults in their ability to fend against various illnesses. Reducing their likelihood of falling ill in the first place is an essential step in helping them maintain their health. Bacteria grows in milk and because of this, it's essential to clean and sanitize all feeding tools and to store formula in the refrigerator until shortly before feeding the child.
When consumers are bottle feeding, it is crucial to thoroughly wash and sterilize the feeding equipment. Each bottle, teat, and screw cap must be cleaned and sterilized by the user after each feed. Milk can gather in the crevices and nooks of bottles and teats. Cleaning the feeding bottles could leave some bacteria still adhered to them. The only way to guarantee that baby's bottles are free of dangerous bacteria is to sterilize them. It is crucial to keep sterilizing everything, until the baby is 12 months old.
We all want the best for our kids, especially since little ones are so susceptible to getting sick. That's why health and hygiene are so important for a good life, and why the whole community cares about keeping children healthy. Thankfully, new technologies are helping us meet the demand for safe and clean baby products without harming the environment or compromising on what's best for our babies. More and more people are focused on using safe baby products, and that's because we're all becoming more aware of the dangers of chemicals used in things like textile manufacturing. The rise in awareness is a welcome change given that, for instance, there were 5.0 million deaths of children under the age of five in 2021. In addition to issues around childbirth, diseases like pneumonia, diarrhea, and malaria are still huge problems for young children globally.
To protect babies and prevent diseases, health-friendly baby care products are becoming more and more popular. For a child to survive and to develop physically and mentally to their full potential, they must receive the proper care. A child who is well-cared for is healthy and content. Thus, increasing awareness about baby healthcare products is expected to fuel the market growth.
When people buy things these days, especially with everything going on, a big factor is how easy a product is to carry around and whether they need to use liquid disinfectants with it. Think about taking a baby out – you need so many things! And all that prep for breastfeeding? Finding a spot, getting the water just right… it really adds up! If you're traveling with little ones and worrying about getting soap and clean water, a portable sterilizer could be a lifesaver. Like, the new Loipos Bottle Warmer can sterilize a bottle in just 7 minutes with a tiny bit of water, so it's super safe, even for babies with weaker immune systems. Bottle warmers and sterilizers are becoming the go-to instead of manually heating stuff, using wipes, and relying on water. Because everyone wants these kinds of baby feeding products, especially bottles, companies are focusing on making better versions with more features and safer materials.
You know, everyone's looking for the best way to care for their little ones, and that's why baby bottle warmers and sterilizers are becoming so popular. Companies are constantly trying to outdo each other with new features and tech, hoping to grab more of the market. Plus, with more hospitals and childcare centers popping up, there's a real need for better equipment to help moms and babies. What's really cool is how smart technology is making its way into these products. Imagine getting a notification on your phone when the bottle is ready! Take, for example, the Bot Bottle Sterilizer – it can sterilize six bottles and all their bits in about 8 minutes. It's super easy to use with a touch sensor and LED screen, letting you know how long is left. And it even beeps three times when it's done! It's innovations like these that are creating some exciting opportunities for companies in the market.
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Distribution Channel Insights
The supermarkets and hypermarkets segment dominated the market and held a revenue share of over 30.0% in 2020. Specialty stores, supermarkets and hypermarkets, pharmacies, and convenience and drug stores are the major distributors of baby bottle warmers and sterilizers. These channels make a significant contribution to the overall sales. Several local manufacturers try to reach customers via small retail stores as the profit margins are comparatively lesser than supermarkets and the final product price is relatively lower.
The online segment is expected to be the fastest-growing segment over the forecast period. The segment growth can be attributed to the increasing familiarity and dependence of generation X, millennials, and generation Z on the internet and e-commerce. Various features including several value-added services such as discounted prices, cash-on-delivery, and paybacks offered by e-retailers are expected to promote the growth of the online channel during the forecast period.
Product Insights
In 2020, baby bottle warmers were super popular, raking in over half the cash in the market (that's more than 50.0%!). Why? Well, they're just so handy! Not only do they warm up bottles quickly, but they also dry them fast, making them a total breeze to use. Plus, tons of bottle warmers are programmable, so you can set them to turn on and off whenever you need them to. These cool, advanced features are a big hit with tech-loving and busy parents. And get thispeople are really into buying warmers made with 100% recyclable, corrosion-resistant, high-grade steel. They want something that will last!
An increase in the incidence of infectious diseases triggered due to dust, bacterial accumulation, and coronavirus is anticipated to boost the demand for baby bottle sterilizers. Owing to the growing awareness regarding the ill effects of using plastic and harmful chemicals present in plastic bottles, consumers are increasingly shifting towards environment-friendly products, such as silicone baby bottles, which are compatible with sterilizing technologies integrated with the bottles.
Regional Insights
North America dominated the market and held a revenue share of over 30.0% in 2020. North America is gradually growing and is expected to witness maximum sales growth over the forecast period due to an increase in the number of working women and prompt adoption of technology. Such factors make it difficult for lactating mothers to breastfeed their babies, resulting in a rise in demand for baby bottle warmers. Moreover, in order to keep them clean, the adoption of sterilizers is also on the rise.
Long working hours and the busy schedules of parents in urban households are resulting in a growing preference for infant formula over breastfeeding, thereby driving the adoption of baby feeding products and accessories. The convenience these products offer, in addition to the improved product features and quality, is encouraging consumers to opt for baby bottle warmers and sterilizers.
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The global baby bottle warmer & sterilizer market is segmented based on type, operation, end user, and distribution channel. Based on type, the market is further bifurcated into warmer and sterilizer. Based on operation, the market is further split into steam, microwave, and UV. Based on end user, the market is further divided into residential and commercial. Based on distribution channels, the market is further segmented into online and offline. Based on region, the market is segmented into North America, Europe, Asia-Pacific, Middle East & Africa and South America.
Key Companies & Market Share Insights
The baby bottle warmer and sterilizer market? It's a bit of a free-for-all! You've got tons of companies involved, from local shops to big international brands, making it a pretty fragmented scene. There are some well-established names that everyone knows, but also lots of smaller and medium-sized businesses trying to get a piece of the pie. The competition is fierce! Some companies have a real advantage because they already make all sorts of childcare and nursing products and have amazing sales teams all over the world. Their distribution networks are huge, meaning they can easily reach customers both near and far. So, who are some of the big players in the global baby bottle warmer and sterilizer game?
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Pigeon Corporation
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Koninklijke Philips N.V.
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Artsana S.p.A.
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Mayborn Group
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Richell Corporation
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Handi-Craft Company
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Attribute |
Details |
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Base Year |
2022 |
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Historical Years |
2018 – 2021 |
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Estimated Year |
2023 |
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Forecast Period |
2024 – 2028 |
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Quantitative Units |
Revenue in USD Billion, Volume in Million Units and CAGR for 2018-2022 and 2023-2028 |
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Report Coverage |
Revenue forecast, company share, competitive landscape, growth factors, and trends |
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Segments Covered |
Type Operation End User Distribution Channel Region |
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Regional Scope |
North America, Europe, Asia-Pacific, Middle East & Africa, and South America |
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Country Scope |
United States, Canada, Mexico, Germany, France, United Kingdom, Italy, Spain, China, India, Japan, South Korea, Indonesia, Saudi Arabia, UAE, South Africa, Turkey, Brazil, Argentina, Colombia |
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Key Companies Profiled |
Artsana S.p.A., Koninklijke Philips N.V., Goodbaby International Holdings Ltd., Munchkin, Inc., Mayborn Group Limited, Kiinde LLC, Peek A Boo USA Inc. (BÉABA), Summer Infant (USA), Inc., Pigeon Corporation and Cuisinart |
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Customization Scope |
10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
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Pricing and Purchase Options |
Avail of customized purchase options to meet your exact research needs. Explore purchase options |
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Delivery Format |
PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request) |
Segments Covered in the Report
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2028. For the purpose of this study, Grand View Research has segmented the global baby bottle warmer and sterilizer market report on the basis of product, distribution channel, and region
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Product Outlook (Revenue, USD Million, 2016 - 2028)
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Baby Bottle Warmers
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Baby Bottle Sterilizers
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Distribution Channel Outlook (Revenue, USD Million, 2016 - 2028)
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Online
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Supermarkets & Hypermarkets
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Specialty Stores
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Convenience and Drug Stores
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Regional Outlook (Revenue, USD Million, 2016 - 2028)
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North America
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U.S.
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Europe
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U.K.
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Germany
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Asia pacific
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China
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India
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Central and South America
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Brazil
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Middle East and Africa
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