Blueberry Extract Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2024-2032, Segmented By Form (Liquid, Powder, Dried), By Application (Food & Beverages, Cosmetic, and Others (Nutraceutical/Dietary Supplements)), By Distribution Channel (Direct Sales, Indirect Sales), By Region, Competition Forecast and Opportunities

The global blueberry extract market is expected to be driven during the forecast period, 2023-2028, owing to rising consumer preferences for extracts that are nutritious, which can help in improving health well-being. In addition to that, the growing demand for food such as dried blueberries, flavoring syrups, etc. which are manufactured from real fruits is anticipated to drive global blueberry extract market during the forecast period.

Blueberry extract is a natural substance sold in powder, juice, or dried form and is created by concentrating blueberry juice. Blueberry extract contains chlorogenic acid, which has numerous health benefits, including the prevention of weight gain. It is used in a variety of industries, including food and beverage, cosmetics, and many others. Because it has a wide source of minerals and antioxidants, and includes anthocyanins and the flavonoid quercetin, two important plant chemicals.

The use of blueberries in the food and beverage industries is helping the market for blueberry extract. Owing to their high antioxidant concentration, blueberries naturally offer nutritious qualities. Similar to this, blueberry extract is widely used in cosmetics owing to its natural antioxidant and pro-retinol properties, which work on a cellular level to balance skin and improve texture and appearance. The nutrient-rich composition of blueberry extract feeds skin what it requires to absorb moisture and aid in the fight against dryness, dullness, and enlarged pores. Moreover, the usage of blueberry extract in the nutraceutical business is fueled by its several advantages, including its ability to alleviate diarrhea, strengthen blood vessels, and improve circulation.

Antioxidants can aid in defending the cells against serious harm from the free radicals associated with a variety of diseases. For these reasons, a larger number of companies from food and beverages sector have started using blueberry extracts in their products. Moreover, companies have started to manufacture ready-to-eat or pre-packaged food items such as blueberry juice, prunes, jam, popcorn etc. The food and beverage sector uses blueberry extracts as a delicacy and a natural flavor in their products. Moreover, due to their antioxidant characteristics, blueberry extracts are also used in cosmetics and personal care products.

The major reason why the demand for blueberry extracts has increased is owing to changing consumer lifestyle for staying healthy and fit. People now have a greater interest in real fruit-based products due to a shift in market trends, which is a major factor boosted the global blueberry extract market. Nowadays, consumers favor nutrient-dense foods to improve their overall health and wellbeing. Owing to the presence of vitamin C and A in blueberries, they are also well known for preventing cancer. Moreover, the numerous phytonutrients included in blueberries act as potent antioxidants, which may aid in defending cells from harm caused by free radicals associated with disease. As a result, food and beverage companies have also started adding healthy components, such as blueberries extract, in the form of powder, liquid, or pieces. Moreover, there is a growing market for products made from actual fruits As a result, fruit-based products such as face masks and drinks produced from blueberry extract are gaining popularity among consumers all over the world.

Moreover, it has observed that consuming blueberry extract directly or adding with other beverages include dessert, juice, smoothie, fruit jam, ice cream, and cocktails, which strengthens the immune system and aids in detox because of Vitamin C. As a result, it helps to minimize sugar content and maintain healthy lungs because it is a rich source of vitamins and minerals. As a result of the high fiber content in blueberries with no sugar, that help to strengthens bones and promotes skin health and assists in eliminating harmful cholesterol from the body. Therefore, the market is expanding as a result of the rising benefits of using blueberry extracts in the product.

The popularity of blueberries is being fueled owing to their flavor as well as their numerous health advantages. Moreover, the demand for blueberry extract is thriving due to rising consumer expenditure on functional foods and dietary supplements. People's hectic schedules are encouraging the trend toward a healthy diet, which is leading to an increased demand for blueberries extract and aiding the global blueberry extracts market. Moreover, the use of organic blueberry extract is rising to strengthen immunity in various applications. Rising demand for dietary supplements and consumers growing preference for organic extracts, will strengthen the global blueberry extracts market during the forecast period.

Moreover, consuming blueberry extract or applying them directly to the skin can aid in reducing skin inflammation and skin damage brought on by pollution. By enhancing moisture retention and nourishing the skin, the rejuvenating characteristics of blueberry extract skincare, such as Roccoco's blueberry age cream, work to reduce fine lines, wrinkles, skin impurities including pimples, and uneven texture. Similar to this, Berrica “Blueberry Skin Diet Cream” provides moisturizing and nourishing effects due to its Omega 3 and Omega 6 content. Moreover, it keeps the skin's elasticity, reduces the effects of aging, firm up the skin, and rejuvenates it. Therefore, the market is expanding as a result of the increasing benefits of using blueberry extracts in the product.

Some of the factors that are restraining the global blueberry extract market growth is its uses for medication purposes, which is considered to be harmful, and also there is no standard dosage found at for the consumption of blueberry extract and can drop blood sugar level. It is vital to use caution when taking these products along with diabetic medications. This can have a negative impact on health, which could be considered as constraint and will further challenge the global blueberry extract market during the forecast period.

However, increasing competition among the brands in the blueberry extract market are some of the limitations for the market growth. Moreover, there is a lack of awareness among the general public regarding the health benefits of ingesting blueberry extract, which continues to be a barrier to the market for blueberry extract.

• As in 2022, Agroberries is a distributor, a producer of berries in Chile, has declared an investment of over USD 42.76 million as it extended its farming operations in Morocco. In order to better serve its clients throughout the EU and the UK, the company aims to complement its current products.
• In 2022, Symrise has introduced a wide variety of Diana Food blueberry ingredients and active components. The company provides a variety of products, from powders to flakes to crunchies. The portfolio is made to be utilized in a wide range of goods, including RTD beverages and smoothies, breakfast cereals, bars, toppings for desserts, snacks for infants and toddlers, sports nutrition products, and nutritional supplements.
• In 2022, the Berry Company introduced a Green Tea and Blueberry juice combination with Aronia and Juniper extract. The new product is a light and refreshing beverage that is vegan, free of gluten, and produced entirely through natural ingredients, and has no sugar or sweeteners. The juice incorporates hints of Juniper berries, which are known for their functioning and health advantages, and exotic Aronia berries.

The demand for instant baby food items which are having blueberry extract, is anticipated to be the main factor in the growth of global blueberry extracts market throughout the projected period. Furthermore, owing to its nutritional profile, blueberry extract has seen a surge in the demand from nutraceutical industry, due to its high antioxidant content

However, increasing demand for snacks made using real fruits and vegetables is on the rise. Thus products, like blueberry fruit-based snacks, are gaining popularity among consumers across the globe, which has significantly increase the consumption and production of blueberry. According to the IBO (International Blueberry Organization) predicts that there will be more than 3 million tons of blueberries produced globally by 2025. Over the years, both the production and consumption of blueberry extract product steadily increased globally.

The global blueberry extract market is segmented based on form, application, distribution channel, region, and competitional landscape. Based on form, the market is further fragmented into liquid, powder, dried. Based on application, the market is further divided into food & beverages, cosmetic, and others (nutraceutical/dietary supplements). Based on distribution channel, the market is bifurcated into direct sales and indirect sales. The market analysis also studies the regional segmentation among North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

Healthy Berries Ltd., LOOV Organic OÜ, HW Wellness Solutions Pvt Ltd (True Elements), The Berry Juice Company Ltd, Nature's Way Products, LLC, NOW Health Group Inc, Mazza Innovation Ltd, DPL Trading, Inc. (Micro Ingredients), FutureCeuticals,Inc., Berrico Food Company B. V., are among the major market players in the global platform that lead the market growth of the global blueberry extract market.