Electric Grill Market By Product (Electric Smokers, Electric Griddles), By Application (Residential, Commercial), By Sales Channel (Hypermarkets/Supermarkets, Online, Multi Branded Stores, and Others (Direct Sales, etc.)), By Region, By Competition Forecast & Opportunities, 2024-2032F
Published Date: November - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request Customization| Forecast Period | 2024-2028 |
| Market Size (2022) | USD 4.63 Billion |
| CAGR (2023-2028) | 7.1% |
| Fastest Growing Segment | Residential |
| Largest Market | North America |
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Market Overview
The global electric grill market size was valued at USD 4.63 billion in 2023 and is projected to grow at a CAGR of 7.1% from 2024 to 2030. The rising trend of cookouts among the younger population has been driving product sales. Inclination towards at-home cooking as an option for the fulfillment of leisure and hobby is anticipated to further fuel the growth.
More and more people are getting into grilling at home, and that's why electric grills are becoming super popular! They're just easier – no need to worry about checking temperature, adding charcoal, or dealing with all that smoke. Plus, they're really convenient and you can even use them indoors, which is a big win. Electric grills use electricity to heat up, so you don't have to deal with charcoal or gas, which means you can even use them in apartments where charcoal grills aren't allowed. Basically, being able to grill indoors without the smoke is a huge reason why these grills are flying off the shelves.
Moreover, the changing lifestyle of consumers and the adoption of premium products with increased technological advancements are stressing features such as compact and convenient products. Electric grills are portable, easy to carry products, and incur no installation cost. The working-class professionals also stress on availability of features such as durability and compact size infused with the latest technologies.
Product Insights
In 2023, electric smokers were the big winners, grabbing a whopping 61.0% of the market! We're talking about those basic barrel-style drums and vertical boxes that are all about cooking meat nice and slow. They let you use the smoke from burning wood – think pecan, hickory, or mesquite – to really kick up the flavor. You can find them in smaller sizes for outdoor grilling, or even refrigerator-style ones that can handle tons of meat. People are really loving these things for outdoor cooking because they're easy to use, don't need a lot of upkeep, and parts are a breeze to replace.
The electric gridles segment is expected to register the fastest CAGR of 7.4% during the forecast period. The high consumption of breakfast foods such as French toast, bacon, hotcakes, and others is rising, leading to the growth in electric gridles market. Griddles offers more cooking across a larger surface area.
The griddles constitute a smooth and continuous surface which makes it an ideal product for cooking pancakes, flatbread, or easy cooking dishes. The rising preference for vegan food also contributes to the growth of electric griddles as vegetarian cooking solves the issue of grease draining. However, the consumers opt for grills as they comprise open slats to drain the grease encounter the problem of draining grease, particularly from non-vegetarian food. It also creates telltale grill lines, which adds to the beauty of the food.
End Use Insights
In 2023, the commercial side of the market was the big winner. That's because restaurants, hotels, and even event planners are clamoring for these products. Why? Well, grilled food is often seen as a healthy option since it's cooked pretty naturally with just a few spices and flavors. Big companies are jumping in, too, releasing new products designed specifically for commercial use with all the latest tech and cool innovations. Plus, electric grills are great because they don't make smoke or fumes, which means a cleaner and safer cooking space. No open flames also means fewer accidents and less risk of property damage. And the best part? You can use them inside or outside. Some models are even made for tiny commercial kitchens, making the most of limited space, which is why they're becoming so popular.
The residential segment is expected to register the fastest CAGR of 7.3% during the forecast period. The rise in apartments and condominium residents has restricted outdoor grilling choices, propelling the growth in electric grills market. Consumers are preferring appliances that save time, and electric grills offerconvenient setup, cleaning, and use. It provides a healthier way of cooking, when compared to gas or charcoal grills.Many consumers are millennials who are more prone to backyard cooking. Moreover, this generation is more inclined to experiment in food and cooking owing to the influence of TV cook programs.
Distribution Channel Insights
The offline segment accounted for the largest market revenue share in 2023. The physical stores provide chances for customers to try out electric grills, helping them to evaluate their cooking abilities and longevity in person. Customers can inspect the product thoroughly and obtain a clearer understanding of the advantages and characteristics of it.
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The online segment is expected to register the fastest CAGR during the forecast period. The emergence of e-commerce platform is fueling the segment growth. The rising popularity of online shopping has encouraged customers to shop for smart cooking appliances such as electric grills. The online segment provides convenience through a variety of products, price comparisons, and delivery at the doorstep. The feedback and reviews facility enables customers to investigate product and make well-informed choices before buying.
Regional Insights
North America electric grill market held a share of 34.5% in 2023. The growth is attributed to high penetration of at-home cooking and backyard cooking trend as well. The shifting trend towards barbecuing has become an integral part of the consumer lifestyle in the region in combination with a passion for taste and flavor in foods. According to the Hearth, Patio, and Barbecue Association (HPBA), 70% of all households in the U.S. own at least a grill or smoker which resulted in rising traction for the products.
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U.S. Electric Grill Market Trends
The U.S. dominated the North America electric grill market in 2023. The busy lifestyles of citizens, they prefer time-saving cooking appliances such as electric grills that offer easy setup and operation. The grills ensure to safeguard environment, by producing no smoke or harmful fumes. This makes electric grills the most suitable appliance for enclosed or indoor spaces.
Europe Electric Grill Market Trends
The Europe electric grill market was identified as a lucrative region in 2023. The growing population in apartments and condos residency has restricted outdoor grilling opportunities, leading to electric grills becoming a practical substitute. The growing urbanization in the region with the increasing need for home cooking and grilling is fueling the electric grills market. The rising trend of hosting barbecue parties and cookouts is propelling the market growth. The UK electric grill market is expected to grow rapidly in the coming years. The increasing emergence of urban population is driving the demand for electric grills market.
Asia Pacific Electric Grill Market Trends
Asia Pacific electric grill market is anticipated to witness significant growth during the forecast period. The increasing disposable income in the region is inclining consumer’s behavior to buy automated premium cooking devices, propelling the market growth. The region experienced an increase in popularity due to rising consumption of street food and investments in barbecue products in important markets such as India and China. The increasing demand for foods other than burgers and hot dogs, along with the popularity of such as French toast on grills, is driving market growth.
The China electric grill market held a substantial market share in 2023. The development of new products with advanced technology enhances customer’s experiences. The heavy investment by manufacturers is encouraging the expansion of the electric grill market.
Recent Developments
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In June 2024, Kenyon announced the launch of The Signature Grill. It is its newest grill which offers personalized grilling to match one’s unique signature style. It is a built-in grill for both outdoor and indoor use.
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In February 2024, Current Backyard launched Current Model G Electric Griddle and Current Model G Dual-Zone Electric Grill. It’s a solution to consumers looking for electric grilling experience outdoors with smart home connectivity.
Global Electric Grill Market Report Segmentation
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global electric grill market mixes market report based on product, end use, distribution channel, and region.
Key Market Players
- The Middleby Corp.
- Weber-Stephen Products LLC
- The Holland Grill Company Inc.
- The Coleman Company, Inc.
- Midea Group.
- Dimplex North America Limited
- RH Peterson Co.
- Taylor Company
- DeLonghi SpA
- Roller Grill International
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By Product |
By Application |
By Sales Channel |
By Region |
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Product Outlook (Revenue, USD Million, 2018 - 2030)
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Electric Smokers
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Electric Gridles
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End Use Channel Outlook (Revenue, USD Million, 2018 - 2030)
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Residential
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Commercial
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Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
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Online
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Offline
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Regional Outlook (Revenue, USD Million, 2018 - 2030)
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North America
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U.S.
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Canada
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Mexico
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Europe
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Germany
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UK
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France
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Italy
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Spain
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Asia Pacific
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China
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Japan
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India
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Australia
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South Korea
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Latin America
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Brazil
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Argentina
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Middle East and Africa (MEA)
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South Africa
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UAE
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