United States Watch Market By Product Type (Digital Watch, Analog Watch, and Fitness Watch), By End User (Male, Female, and Unisex), By Distribution Channel (Offline, Online), By Region, Competition, Forecast and Opportunities, 2028F
Published Date: November - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request CustomizationUnited States watch market is expected to be driven in the anticipated period due to several factors such as increasing female workforce, changing consumer taste and preference, and changing fashion trends. Furthermore, technological advancement in watches will fuel the market in forecasted period in the United States.
United States Watch Market Scope
The US watch scene is huge, covering everything from digital to analog, and even fitness watches, with prices and brands for everyone. Forget just telling time, watches are now fashion, status, and collectibles! Tech stuff, what people like, fancy brands, and how we live all shape what's hot. Lately, smart watches have really shaken things up. Apple, Samsung, and Google jumped in with fitness watches, totally changing the game. These combine telling time with cool stuff like tracking your health, apps, and connecting to your phone. Tech lovers and gym rats are all over them, grabbing a big piece of the watch market.
United States Watch Market Overview
The United States Watch market continued to evolve and adapt to changing consumer preferences, changing fashion trends, technological advancements, and market dynamics. The market's scope expanded beyond mere timekeeping, incorporating style, functionality, and status into the offerings, ensuring that watches remained relevant and desirable accessories for consumers of all ages and interests. The United States watch market presented a dynamic landscape with a diverse range of offerings, catering to various consumer preferences and needs. The market encompassed traditional digital watches, modern smart watches, luxury watches, and new fashionable designs.
United States Watch Market Drivers
The U.S. watch market is really taking off, and a lot of that has to do with how much easier it is to buy online. People are ditching the stores and heading to the internet for their watch fix because it's convenient, there's a huge selection, and you can often find better deals. But with online shopping booming all over the country, it's not enough for companies to just sell watches online. The online watch market is getting bigger every day as more people get internet access. Soon, almost every watch purchase will have some connection to the online world, even if it's ultimately bought in a store. The COVID-19 pandemic taught us that companies can't just rely on people walking into their stores. They need to get creative and use online channels to reach more customers and build lasting relationships. And with U.S. ecommerce hitting USD 1.03 trillion in 2022, expect the U.S. watch market to keep growing like crazy!
The fashion trends heavily influence the watch market, especially in the fashion and mid-range segments. Consumers often seek watches that complement their personal style and reflect current fashion trends. Brands that can adapt and offer trendy designs are likely to attract a broader consumer base. Thus, with changing fashion trend, the United States watch market will expand in forecasted period.
United States Watch Market Trends
Watches have come a long way, and all this new tech is really changing things up! Think about itsmart (fitness) watches have totally redefined the game. They're super appealing to anyone who loves gadgets and wants cool features like keeping tabs on their health, using apps, and staying connected to their smartphone. And big players like Apple and Fitbit? They're making a huge splash with their latest smart watches. For example, back in 2022, Apple Inc. released the Apple Watch Series 8 with amazing capabilities such as an ECG app, crash detection, and fall detection thanks to its new temperature sensors. With wristwatches available at all sorts of prices and the increasing number of choices out there, it's clear that the watch market is only going to keep growing, giving more options to customers.
The trend of luxury watches in a variety of materials, dials, straps, and themes is driving the watch market in the United States. Furthermore, many industry players are offering discounted secondhand luxury watches through online sales channel, that are becoming increasingly popular among young people due to their cost-effectiveness and ease of availability.
United States Watch Market Challenges
The counterfeit products can have an adverse effect on the United States watch market, as they are an infringement of established brands' intellectual property rights. Counterfeit products violate intellectual property rights of well-established brands by selling products bearing similar brand names, trademarks, and logos. Luxury brands often offer limited-edition and special-edition products; however, their brand/image is negatively impacted by the existence of counterfeit products. The counterfeit market is expanding rapidly due to its low production costs and high profit margins; thus, the sale of counterfeit watches is likely to impede the growth of the market.
Recent Developments
- In 2022, Fitbit launched Inspire 3, Versa 4, and Sense 2 watches that can be connected to various Google Apps such as Google tools, Google Maps navigation, and Google Wallet. Google/Fitbit is offering a complimentary six-month subscription to the Fitbit Premium program with the purchase of either of the three new models. Fitbit Premium provides users with a range of advanced metrics, including a "Daily Readiness Score" and "Sleep Profile," as well as over one thousand workout and mindfulness sessions.
- In 2022, Fossil launched Gen 6 smartwatch featuring wellness edition that will provide fitness and health tracking features. The new smart watch consists of OLED display, Qualcomm's Snapdragon, and 8 GB internal storage.
- In 2023, Garmin launched two new smart watches- Fenix 7 Pro, Epix Pro smartwatches with new software and built-in LED flashlight.
United States Watch Market Opportunities
The United States watch market presents several opportunities for watch manufacturers, retailers, and other stakeholders. These opportunities arise from evolving consumer trends, technological advancements, changing market dynamics, and emerging niches within the industry. As the demand for fitness watches continues to grow, there is ample opportunity for brands to innovate and introduce new features and functionalities. Integrating advanced health tracking, improved battery life, and expanded app technologies can attract consumers.
Furthermore, embracing sustainability and ethical practices in watch manufacturing can attract environmentally conscious consumers. Brands that use eco-friendly materials, support fair labor practices, and promote responsible sourcing can gain a competitive advantage. The demand for women's watches continue to grow at a faster rate, presenting an opportunity for brands to develop stylish and functional timepieces tailored to the female demographic.
Market Segmentation
The United States watch market is segmented based on product type, end user, region, distribution channel, and competitional landscape
Company Profiles
Apple Inc., Fitbit, Inc., Fossil Group, Inc., Garmin Ltd., Swatch Group (U.S.) Inc., Movado Group, Inc., Casio America, Inc., Citizen Watch Company of America, Inc., Seiko Watch of America LLC, and Timex.com, Inc. are among the major market players in the United States watch market.
| Attribute | Details |
| Base Year | 2022 |
| Historical Years | 2018 – 2021 |
| Estimated Year | 2023 |
| Forecast Period | 2024 – 2028 |
| Quantitative Units | Revenue in USD Million, and CAGR for 2018-2022 and 2023E-2028F |
| Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
| Segments Covered | Type End User Distribution Channel Region |
| Regional Scope | South, Midwest, West, and Northeast |
| Key Companies Profiled | Apple Inc., Fitbit, Inc., Fossil Group, Inc., Garmin Ltd., Swatch Group (U.S.) Inc., Movado Group, Inc., Casio America, Inc., Citizen Watch Company of America, Inc., Seiko Watch of America LLC, and Timex.com, Inc. |
| Customization Scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
| Pricing and Purchase Options | Avail of customized purchase options to meet your exact research needs. Explore purchase options |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request) |
Report Scope
In this report, the United States watch market has been segmented into the following categories, in addition to the industry trends which have also been detailed below
- United States Watch Market, By Product Type
- Digital Watch
- Analog Watch
- Fitness Watch
- United States Watch Market, By End Use
- Male
- Female
- Unisex
- United States Watch Market, By Distribution Channel
- Offline
- Online
- United States Watch Market, By Region
- South
- Midwest
- West
- Northeast
Competitive Landscape
Company Profiles
found at Customizations
With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are found at for the report
Company Information
United States Watch Market
Related Reports
FAQ'S
For a single, multi and corporate client license, the report will be available in PDF format. Sample report would be given you in excel format. For more questions please contact:
Within 24 to 48 hrs.
You can contact Sales team (sales@marketinsightsresearch.com) and they will direct you on email
You can order a report by selecting payment methods, which is bank wire or online payment through any Debit/Credit card, Razor pay or PayPal.
Discounts are available.
Hard Copy