Electric Kettle Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Stainless Steel, Plastic, Glass, Others), By Application (Residential, Commercial), By Distribution Channel (Offline, Online), By Region & Competition, 2019-2029F

Market Overview

Global Electric Kettle Market was valued at USD 19.11 billion in 2023 and is to grow USD 28.81 billion by 2029 with a CAGR of 7.14% during the forecast period. The global electric kettle market is experiencing significant growth, driven by increasing consumer demand for convenient and energy-efficient kitchen appliances. Electric kettles have become a staple in modern households due to their ability to quickly boil water, offering a faster alternative to traditional stovetop methods. This convenience is particularly appealing in urban settings, where fast-paced lifestyles drive the need for efficient solutions.

Technological advancements have also contributed to the market's expansion. Innovations such as variable temperature settings, quick boil technology, and enhanced safety features are attracting consumers looking for more functionality and control. Additionally, the integration of smart technology, including connectivity features that allow users to control the kettle via smartphone apps, is further boosting market growth.

The rise in disposable incomes and a growing focus on energy efficiency are additional factors propelling the market. As consumers become more conscious of energy consumption, they are increasingly opting for electric kettles that offer rapid boiling with lower energy usage. The market is also supported by a broad range of product offerings, from basic models to high-end, designer kettles, catering to diverse consumer preferences and budgets. Overall, the global electric kettle market is poised for continued expansion, driven by technological innovation and evolving consumer needs.

Key Market Drivers

Focus on Energy Efficiency

Energy efficiency is a growing concern among consumers, and electric kettles are increasingly being designed with this factor in mind. Energy-efficient electric kettles use less electricity to boil water compared to traditional stovetop methods, making them an attractive option for environmentally conscious consumers. For instance, The U.S. Department of Energy promotes the ENERGY STAR program, encouraging energy-efficient products and practices. This initiative aims to help consumers save money and protect the environment through superior energy efficiency. ENERGY STAR certified products meet strict guidelines and contribute to significant energy and cost savings nationwide.

Manufacturers are responding to this demand by developing kettles with features that minimize energy consumption, such as rapid boil technology that reduces boiling time and auto-off functions that prevent energy waste. The emphasis on energy efficiency is aligned with broader global efforts to reduce carbon footprints and promote sustainable living.

In addition to energy savings, consumers are also drawn to electric kettles that offer better insulation to retain heat longer, thereby reducing the need to reboil water. This feature not only saves energy but also enhances the overall user experience by providing hot water on demand.

Changing Lifestyles and Preferences

Changing lifestyles and consumer preferences are also driving the global electric kettle market. As people become more health-conscious, there is a growing preference for beverages that require hot water, such as herbal teas, instant soups, and baby formula. Electric kettles provide a quick and convenient way to prepare these items, catering to the needs of health-conscious and busy individuals.

Furthermore, the increasing trend of home cooking and the popularity of gourmet beverages are influencing consumer choices. Electric kettles with features like temperature control and keep-warm functions are particularly appealing to those who enjoy preparing high-quality drinks at home. The ability to brew tea at the optimal temperature or maintain the temperature of hot water for extended periods enhances the overall culinary experience.

Technological Advancements

Technological innovation is a major driver of growth in the global electric kettle market. Modern electric kettles are equipped with advanced features that enhance convenience and efficiency. For instance, temperature control settings allow users to select the ideal temperature for various beverages, such as tea, coffee, or instant noodles. This feature is particularly appealing to consumers who value precision and customization in their cooking appliances. A recent Secure Data Recovery study highlights the rapid growth of smart home technology in America, with smart households rising from 6.9% in 2015 to 22.3% in 2023. This surge in smart home adoption has driven a significant increase in the market demand for electric kettles.

Another significant advancement is the incorporation of rapid boil technology, which significantly reduces the time required to boil water compared to traditional methods. This technology is especially beneficial in fast-paced urban environments where time efficiency is crucial. Additionally, electric kettles with automatic shut-off and boil-dry protection features ensure safety and prevent accidents, further enhancing their appeal.

The integration of smart technology is also contributing to market growth. Smart electric kettles can be controlled remotely via smartphone apps, allowing users to start boiling water or adjust settings from a distance. This added convenience aligns with the broader trend of home automation and connected devices, driving demand for technologically advanced electric kettles.

Rising Disposable Incomes

The rise in disposable incomes is significantly impacting the global electric kettle market. As consumers experience an increase in their purchasing power, they are more willing to invest in premium and innovative kitchen appliances. Higher disposable incomes enable consumers to opt for electric kettles with advanced features, such as programmable settings, stainless steel construction, and energy-efficient designs.

In addition to purchasing higher-end models, consumers with increased disposable incomes are also more likely to replace old or basic kettles with newer, more advanced versions. This trend is contributing to market growth as consumers seek to upgrade their kitchen appliances and enhance their cooking experience.

The growing middle class in emerging markets is also a key factor. As these economies expand and disposable incomes rise, there is a growing demand for modern and convenient household appliances, including electric kettles. This trend is driving market expansion in regions that were previously less focused on advanced kitchen technologies.

Key Market Challenges

Economic Fluctuations and Consumer Spending

Economic conditions play a crucial role in influencing consumer spending on non-essential items, including electric kettles. In times of economic downturns or uncertainty, consumers tend to prioritize essential goods and services over discretionary purchases. This shift in spending behavior can lead to reduced demand for electric kettles, particularly premium or high-end models.

Economic fluctuations also affect production costs, including raw materials, labor, and energy. Price volatility in the global markets for materials such as metals and plastics can impact the cost of manufacturing electric kettles. Companies may face challenges in maintaining profitability while managing these cost fluctuations. Additionally, economic instability can affect currency exchange rates, impacting the cost of imported components and the competitiveness of products in different regions.

To mitigate the impact of economic fluctuations, companies need to implement flexible pricing strategies and cost management practices. Diversifying product offerings and targeting different market segments can help maintain demand even during economic downturns. Additionally, investing in cost-efficient technologies and optimizing supply chain operations can help manage production costs effectively.

Regulatory and Safety Compliance

Electric kettles must comply with various regulatory standards and safety requirements across different regions. These regulations are designed to ensure product safety, quality, and performance. However, navigating the complex regulatory landscape can be challenging for manufacturers, especially those operating in multiple international markets.

Regulatory standards may include requirements for electrical safety, materials used in manufacturing, and product performance. Non-compliance with these standards can result in legal penalties, product recalls, and damage to the brand's reputation. Additionally, regulations can vary significantly between countries, requiring manufacturers to adapt their products and processes to meet local requirements.

To mitigate these challenges, manufacturers must stay informed about regulatory changes and ensure that their products meet all relevant standards. Investing in quality control and testing processes can help ensure compliance and reduce the risk of safety issues. Collaborating with local regulatory bodies and seeking certification from recognized institutions can also support compliance efforts and enhance market access.

Shifting Consumer Preferences

Consumer preferences are evolving rapidly, influenced by trends such as health consciousness, technological advancements, and lifestyle changes. Keeping up with these shifting preferences poses a challenge for manufacturers who must continuously adapt their product offerings to meet changing demands.

For example, there is a growing demand for electric kettles with advanced features, such as temperature control, smart technology, and energy efficiency. Consumers are also seeking aesthetically pleasing designs that complement modern kitchen interiors. Additionally, there is an increasing preference for products that offer convenience, ease of use, and multifunctionality.

Manufacturers must invest in market research and consumer insights to understand and anticipate these shifting preferences. Developing products that align with emerging trends and incorporating user feedback into product design can help companies stay relevant and competitive. Additionally, staying agile and responsive to market changes can enable manufacturers to quickly adapt their strategies and product offerings.

Key Market Trends

Smart Technology Integration

One of the most notable trends in the global electric kettle market is the integration of smart technology. The rise of smart home devices has influenced the development of electric kettles with advanced features that enhance convenience and functionality. Smart electric kettles come equipped with connectivity features that allow users to control them remotely via smartphone apps. This functionality enables users to start boiling water or adjust temperature settings from anywhere, offering a new level of convenience.

The incorporation of smart technology also allows for integration with home automation systems. For instance, users can program their kettles to start boiling water at specific times or receive notifications when the water reaches the desired temperature. This trend aligns with the broader movement towards smart homes and connected appliances, catering to tech-savvy consumers who seek seamless integration of their household devices. The growing interest in smart home solutions is expected to drive continued innovation in this area, with manufacturers investing in developing more sophisticated and user-friendly smart electric kettles.

Enhanced Safety Features

Safety is a critical concern for consumers when choosing kitchen appliances, and electric kettles are no exception. In response to this concern, manufacturers are incorporating advanced safety features into their products. Common safety features include automatic shut-off functions that prevent the kettle from boiling dry, and boil-dry protection mechanisms that shut off the kettle if it is turned on without water.

Other safety enhancements include cool-touch exteriors that prevent burns and non-slip bases that ensure stability during use. These features not only improve the safety of the product but also enhance the overall user experience by providing peace of mind. As safety standards continue to evolve and consumers become more safety-conscious, manufacturers are likely to invest further in developing and incorporating advanced safety technologies into electric kettles.

Design Innovation and Aesthetic Appeal

Design innovation is a prominent trend in the electric kettle market, driven by consumer demand for products that offer both functionality and visual appeal. Modern electric kettles are designed with sleek, contemporary aesthetics that complement a wide range of kitchen interiors. Manufacturers are exploring new materials, finishes, and shapes to create visually striking kettles that stand out in the market.

The emphasis on design extends beyond aesthetics to include ergonomic considerations and ease of use. Features such as ergonomic handles, easy-pour spouts, and cord-free designs are designed to enhance user convenience and comfort. The integration of design and functionality reflects a broader trend towards products that not only perform well but also add value to the overall kitchen environment.

In addition to traditional designs, there is a growing interest in limited-edition and collaborative designs that offer unique and exclusive options for consumers. These limited-edition releases often feature distinctive designs and high-quality materials, catering to consumers who seek premium and standout products.

Segmental Insights

Distribution Channel Insights

In the global electric kettle market, offline retail remains the dominant segment, owing to its established presence and consumer trust. Traditional brick-and-mortar retailers, including department retailers, specialty kitchen appliance retailers, and electronics shops, continue to lead in market share due to several key factors.

Offline retailers offer customers the advantage of hands-on product experience, allowing them to examine the build quality, design, and functionality of electric kettles before making a purchase. This tactile engagement and immediate availability play a crucial role in consumer decision-making. Additionally, in-store assistance from knowledgeable sales staff helps consumers make informed choices and address any questions or concerns they might have.

Offline retail locations often provide attractive promotional offers, discounts, and bundled deals that enhance the appeal of purchasing electric kettles in person. The convenience of immediate product acquisition and the ability to take home the product the same day further contribute to the preference for offline shopping. Despite the growing influence of online channels, the offline segment continues to dominate due to these tangible benefits, reinforcing its crucial role in the global electric kettle market.

Regional Insights

The Asia Pacific region dominates the global electric kettle market, driven by rapid urbanization, increasing disposable incomes, and a growing preference for convenient kitchen appliances. The region's large population base and expanding middle class significantly contribute to the high demand for electric kettles. Countries like China and India are major contributors, where the adoption of modern appliances is on the rise due to improving living standards and a shift towards more efficient cooking solutions.

Urbanization in Asia Pacific has led to smaller living spaces and a higher demand for compact, energy-efficient appliances like electric kettles. Additionally, the region's diverse consumer base has spurred manufacturers to offer a wide range of products to cater to varying tastes and preferences.

The growth of e-commerce in Asia Pacific also facilitates the widespread availability of electric kettles, further boosting market presence. With ongoing technological advancements and a focus on affordability and innovation, the Asia Pacific region is expected to continue its dominance in the global electric kettle market, shaping trends and driving future growth in the industry.

Recent Developments

• In June2024, Xiaomi launched the Mijia Smart Multifunctional Health Kettle P1,designed for tea enthusiasts. This innovative kettle features smart controlsfor precise temperature management, multiple brewing modes, and health-focusedfunctionalities. Its advanced features cater to the needs of tea lovers seekingconvenience and customization in their brewing process.

• In April 2024,Xiaomi recently introduced the Mijia Smart Electric Kettle S1, featuringprecise temperature control and smart connectivity. The kettle supports remoteoperation via a smartphone app, allowing users to adjust settings and monitorboiling progress. Priced competitively, it combines advanced technology withconvenience for an enhanced user experience.

• In June2023, TTK Prestige has launched Prestige Smart 1.7 Kettle, controllable via asmartphone app. This innovative kettle offers precise temperature settings andremote operation, catering to tech-savvy consumers seeking convenience andcustomization in their kitchen appliances. The launch marks a significant advancementin India's smart home appliance market.

Key Market Players

• Bajaj Electricals Limited
• Koninklijke Philips N.V.
• Xiaomi Corporation 
• Breville Pty Ltd
• Robert Bosch GmbH
• Whirlpool Corporation
• AB Electrolux
• Panasonic Corporation
• SEB SA
• Spectrum Brands Holdings, Inc.