In 2021, the women population stood at more than 167 million across the country, which fosters the growth of the United States silicone bra market.
Okay, so American shoppers are changing, and their tastes are kind of all over the place these days! This definitely shows in the bra market, which has exploded with tons of new brands and businesses over the last few years. These brands are working hard to create comfier, trendier bras to keep up with what American women want. Think romantic, self-focused, eco-conscious, and always looking for a great experience. More and more women are searching for supportive bras, revealing bras, and even eco-friendly options. Oh, and don't forget the nude bra – it's super practical and really, every woman should have at least one in her drawer!
The Trend of Silicone Strap-less Bra Fuels the Market Growth
Silicone strapless offer the option of adding additional support with detachable straps. Silicone strapless bras support women's busts over an underwire, an anti-slip grip lining, and, occasionally, a molded cup to keep everything in place. These silicone strapless bras provide excellent support despite being worn underneath a sleeveless top or dress. Therefore, the increasing popularity of silicone strap-less bras drives the growth of the silicone bra market in the United States.
Trend of Stick-on Silicone Bras Fuels the Market Growth
Want a little boost without all the straps? Stick-on silicone bras can actually lift better than regular ones! They often pull the breasts together and raise them, which can make them look bigger and perkier. So, if you're looking to enhance your bust, a stick-on might be a great choice. These bras are strapless and backless, sticking right to your skin for total invisibility under clothes. They use self-adhesive cups to shape and support, no back band or hooks needed. The silicone pads stay put with adhesive, offering just the right amount of nipple coverage – unlike your everyday bra. For example, companies like Perkies offer all sorts of options, including these clever stick-on bras. Each one is basically a pair of cups with built-in adhesive that sticks right to you!
Increasing Popularity of Transparent Silicone Bra Propels Market Growth
Transparent silicone bras are generally referred to as bras with transparent back straps or shoulder bands. Wearing a transparent silicone bra is necessary when wearing dresses with plunging necklines or tops with noodle straps or sleeveless. This is one of the best designs, and the bras are made of luxurious lace. These transparent silicone bras have adjustable shoulder straps for a secure fit. Most silicone

Side Effects of Silicone Bras Restricts the Market Growth
Sometimes, the silicone used to make the cups is of low quality, which can cause skin irritation and rashes. Some women who use it frequently may also experience an allergic reaction. These bras' adhesives can also trigger allergic reactions and irritate the skin. Silicon doesn't
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Market Segmentation
United States silicone bra market is segmented
Market Players
Hanesbrand Inc., Jockey International Inc., L Brands Inc., PVH Corp., Triumph Global Sales AG, Wacoal America, Inc., Chantelle Lingerie Inc., Victoria’s Secret retailers & Co., MAS Holdings and Perkies are the major market players in United States silicone bra market.
Attribute | Details |
Base Year | 2021 |
Historic Data | 2017 – 2020 |
Estimated Year | 2022 |
Forecast Period | 2023 – 2027 |
Quantitative Units | Revenue in USD Million, and CAGR for 2017-2021 and 2022E-2027F |
Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
Segments Covered | · Type · Price Range · Distribution Channel |
Regional scope | South, West, Mid-West, North-East |
Key companies profiled | Hanesbrand Inc., Jockey International Inc., L Brands Inc., PVH Corp., Triumph Global Sales AG, Wacoal America, Inc., Chantelle Lingerie Inc., Victoria’s Secret Stores & Co., MAS Holdings, Perkies., etc. |
Customization scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and purchase options | Avail customized purchase options to meet your exact research needs. Explore purchase options |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |