Australia lingerie market is expected to undergo robust growth with more
Additionally, consumers’ preference for exclusive products is supporting the demand for luxury lingerie. According to the latest data, over 2.5 million Australian women aged 14 or above, regularly buy underwear, making at least one purchase in any four-week period of time. This data indicates that the lingerie market in Australia is poised to undergo significant growth in the coming years.
Australia lingerie market has been categorized based on product type and distribution channel. Based on product type, the market is segmented into bra, knickers & panties, lounge wear, shape wear and others. The demand for knickers and panties is considerably high in Australian market with more women spending on them. The segment is expected to witness high growth in the coming years as women are now looking for more comfortable and stylish knickers and panties.
Download Free Sample Report
Based on distribution channel, the Australian lingerie market is segmented into offline and online channels. The offline channel is further categorized into hypermarkets/ supermarkets, independent retailers and others. The offline segment dominated the market share in Australia with retailers like target offering discount on purchase of lingerie. The retail retailers are continuously focusing on increasing their sale by offering discount and wide variety of luxury lingerie.
Some of the major players operating in the Australia lingerie market are Victoria’s Secret, Honeybirdette, Wolf & Whistle, Chantelle, Hanes Brands, Maison Lejaby, NICO, Triumph, Juem and Palindrome, among others. Leading companies are focusing on launching new wears which ensures comfort. They are also undertaking other growth strategies like brand promotion and joint ventures to expand their market share.
Objective of the Study
- To analyze and forecast market size of the Australia lingeriemarket, in terms of value & volume.
- To define, classify and forecast the Australia lingerie marketon the basis of product type, distribution channel and regional distribution.
- To scrutinize the detailed market segmentation and forecastthe market size, in terms of value, on the basis of region by segmenting Australialingerie market into regions, namely, New South Wales, Northern Territory,Queensland, South Australia, Tasmania, Victoria & Western Australia.
- To identify tailwinds and headwinds for the Australia lingeriemarket.
- To examine competitive developments such as expansions, newproduct launches, supply contracts, and mergers & acquisitions in the Australialingerie market.
- To evaluate competitor pricing, average market selling pricesand trends in the Australia lingerie marke
- To strategically profile the leading players, which areinvolved in the supply of lingerie in Australia.
TechSci Research performed primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of lingerie manufacturers and suppliers in Australia. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include manufacturers that could not be identified due to the limitations of secondary research. TechSci Research analysed product offerings, distribution channels, and regional presence of all major lingerie suppliers across the country.
TechSci Research calculated the market size for the Australia lingerie market using a bottom-up approach, where manufacturers’ value sales data for different product type of lingerie was recorded as well as forecast for the future years was made. TechSci Research sourced these values from industry experts and company representatives, and externally validated through
Key Target Audience
- Australia lingerie manufacturers
- Australia lingerie suppliers
- Research organizations and consulting companies
- Associations, organizations and alliances related to lingerie manufacturing
- Government bodies such as regulating authorities and policy makers
- Industry associations
- Market research and consulting firms
The study is useful in providing answers to several critical questions that are important for industry stakeholders, such as lingerie manufacturers, distributors, dealers and policy makers,
| Attribute | Details |
| Base Year | 2022 |
| Historical Years | 2018 – 2021 |
| Estimated Year | 2023E |
| Forecast Period | 2024F – 2028F |
| Quantitative Units | Revenue in USD Million, and CAGR for 2018-2022 and 2023E-2028F |
| Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
| Segments Covered | · Product Type · Distribution Channel |
| Region Scope | New South Wales, Northern Territory, Queensland, South Australia, Tasmania, Victoria & Western Australia |
| Key Companies Profiled | Victoria’s Secret, Honeybirdette, Wolf & Whistle, Chantelle, Hanes Brands, Maison Lejaby, NICO, Triumph, Juem and Palindrome |
| Customization Scope | 10% free report customization with purchase. Addition or alteration to regional & segment scope. |
| Pricing and Purchase Options | Avail customized purchase options to meet your exact research needs. Explore purchase options |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
