The Japan Male Grooming market is expected to grow at a rate of single-digit CAGR for the forecast period, FY2023-FY2027. Japan's Male Grooming market is still at a nascent stage, and the higher sales of skin grooming products due to lifestyle changes are expected to fuel the market to grow at a promising rate in the next five years.
Rise In the Youth Population Is Expected to Drive Market Growth
Okay, so the Japan Male Grooming market is really taking off, and a lot of that has to do with millennials finally realizing how great skincare products are! Plus, with technology getting better and everyone wanting to live healthier lives, people are living longer and having more babies. This means more young people are moving to cities and they've got money to spend on looking good. Basically, because there's a big youth population online, they are constantly seeing and learning about different brands and products. This is really driving growth in the male grooming market.
Booming E-Commerce Industry Supports Market Growth
With more and more smart devices, laptops, and gadgets popping up everywhere, it's easier than ever for people to shop online. Companies are making it a breeze to swap items and offering super-fast delivery, which is really fueling the growth of the E-Commerce industry. Plus, all those discounts and deals on different brands, and the ability to browse all sorts of products, is making online shopping even more appealing. An efficient supply chain and strong logistics are bridging the gap between what people want and what's available, further opening up access to online platforms over the next five years. Speaking of trends, big cosmetic companies are already focusing on men's grooming and personal care, which will keep the Male Grooming market booming. Expect things to get even more stylish as major players adapt their products and campaigns to stay on top!
Increasing Spending on Male Grooming Product Drives Market Growth
Okay, so how guys see themselves is evolving, and that's fueling a boom in the market for Male Grooming and cosmetics. It's a big shift from how retailers and online stores used to just focus on selling to women. Now, men are buying more than just cologne and shaving cream – they're stocking up on all sorts of toiletries. This growing attention to looking good is really boosting the Japan Male Grooming market. Plus, there are more and more magazines and websites dedicated to men's grooming and health, which is expected to keep things growing strong for the next five years.
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Market Segmentation
So, how's the Japan Male Grooming market shaping up? Well, it's like slicing up a really well-groomed cake! We're looking at it by product type, where you've got everything from shaving foams & gels to trimmers and even good old shavers & clippers, not to mention razors & cartridges, and all things moustache & beard related. Then there's how you actually buy this stuff – the distribution channel, right? Think supermarket/hypermarket trips, getting pampered at hair salons, browsing departmental retailers, or the convenience of buying online. Oh, and that "others" category? That's where the multi-branded electronic retailers and direct & institutional sales hang out. Finally, we're checking out where all this is happening in Japan, breaking it down by regional distribution into areas like Hokkaido & Tohoku, Chubu, Chugoku, Kyushu, and, of course, a catch-all "Others" area. And we’re keeping a close eye on the competition landscape the whole time.

Market Players
Panasonic Corporation, Philips Japan, Ltd., Tescom Japan Co., Ltd., Maxell Izumi Co., Ltd., Japan Wall Co., Ltd. (WAHL), Sanshin Co., Ltd. (andis), Mandom Corporation (GATSBY), Conair Japan GK, DHC Corporation, Aesop Japan K.K., are among the major market players in the Japan region that led the market growth of the Japan Male Grooming market.
Attribute | Details |
Base Year | FY2021 |
Historic Data | FY2017 – FY2020 |
Estimated Year | FY2022 |
Forecast Period | FY2023 – FY2027 |
Quantitative Units | Revenue in USD Million, and CAGR for FY2017-FY2021 and FY2022-FY2027 |
Report coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
Segments covered | · Product Type · Distribution Channel |
Region scope | Hokkaido & Tohoku, Chubu, Chugoku, Kyushu and Others |
Key companies profiled | Panasonic Corporation; Philips Japan, Ltd.; Tescom Japan Co., Ltd.; Maxell Izumi Co., Ltd.; Japan Wall Co., Ltd. (WAHL); Sanshin Co., Ltd. (andis); Mandom Corporation (GATSBY); Conair Japan GK; DHC Corporation; Aesop Japan K.K. |
Customization scope | 10% free report customization with purchase. Addition or alteration to regional & segment scope. |
Pricing and purchase options | Avail customized purchase options to meet your exact research needs. Explore purchase options |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |