UAE Fragrance Market By Product Type (Deodorants Vs. Perfumes), By Consumer Group (Male, Female, Unisex), By Price (Luxury & Mass), By Distribution Channel (Hypermarkets/ Supermarkets, Departmental Stores, Convenience Stores, Online, and Others), By Region, Competition Forecast & Opportunities, 2027
Published Date: November - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request CustomizationIncrease in Demand for Eco-Friendly Fragrance Products Propels the Market Growth
Hey, you know how everyone's getting into organic and natural stuff? Well, that's a huge reason why the fragrance market is booming! Think sandalwood, geranium bourbon, and patchouli – that's the kind of stuff we're talking about. But get thiseven though there's a big push for natural, most fragrances (like, 60-65%) still use synthetic ingredients. Only about 30-35% are actually made with the good stuff. What's driving the change? People are just way more aware of what they're putting on their bodies. Plus, everyone's focusing on their health and wanting chemical-free options. It's a lifestyle thing! Even in places like the U.A.E., people are hitting the gym like crazy. Seriously, the Dubai World Trade Centre says there are over 800 fitness clubs with half a million members! And those gyms, with their personal trainers, are actually helping the fragrance market. Why? Because people in the U.A.E. are happy to spend extra on perfumes and fragrances to cover up any post-workout smells.
Rise in Expenditure on Advertisement and Promotion Accelerates the Market Growth
It's no surprise that the cosmetics and perfume market is booming, largely thanks to heavy research & development and, of course, tons of money being spent on advertisements. Big players are really pushing their brands with ads and promotions, hoping to sway what we buy. Plus, with social media and celebrity endorsements being so huge, it's really shaping how these companies are advertising. Did you know that almost everyone in the UAE is online? According to the World Bank, internet penetration was 100% in 2021! This is a massive opportunity for online sales, letting retailers use pictures and videos to sell perfumes and fragrances. Many online stores even let you customize your scent! That's why companies are investing big in online ads to pull us in. This data also helps them plan out how to improve sales performance. With the rising popularity of unique, custom fragrances and the continued investment in advertising and promotion, expect this market to keep growing strong in the years to come.
Surge in Demand for Fragrance Products Among Men Supports the Market Growth
The inflating usage of cosmetics among men in their daily routine, which trigger the growth of the market. These days men are becoming more concerned about their personalities which augments the market growth. Furthermore, post-workout, they prefer to use products that contain fragrance to eliminate body odor. The elevating levels of urbanization and emerging fascination trend with western culture spreads beyond cities, men are opting for spicy, woody, oceanic, and citrus notes. All these aforementioned factors are estimated to witness the growth of the fragrance market over the forecast period.
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Market Segmentation
UAE fragrance market is segmented into product type, consumer group, price, distribution channel, regional distribution, and competitive landscape.
Market Players
Estee Lauder Middle East, Coty Middle East FZCO, Guccio Gucci S.p.A., Rasasi Perfumes Industry LLC, Yas Perfumes, Jo Malone London UAE, Al Haramain Perfumes, The Fragrance Kitchen, Calvin Klein, Swiss Arabian Perfumes Group, L'Occitane Emirates L.L.C, are the significant market players operating in UAE fragrance market.
| Attribute | Details |
| Base Year | 2021 |
| Historic Data | 2017 – 2020 |
| Estimated Year | 2022 |
| Forecast Period | 2023 – 2027 |
| Quantitative Units | Revenue in USD Million, and CAGR for 2017-2021 and 2022-2027 |
| Report coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
| Segments covered | · Product Type · Consumer Group · Price · Distribution Channel |
| Regional scope | Dubai, Abu Dhabi, Sharjah, Rest of UAE |
| Key companies profiled | Estee Lauder Middle East, Coty Middle East FZCO, Guccio Gucci S.p.A., Rasasi Perfumes Industry LLC, Yas Perfumes, Jo Malone London UAE, Al Haramain Perfumes, The Fragrance Kitchen, Calvin Klein, Swiss Arabian Perfumes Group, L'Occitane Emirates L.L.C |
| Customization scope | 10% free report customization with purchase. Addition or alteration to regional & segment scope. |
| Pricing and purchase options | Avail customized purchase options to meet your exact research needs. Explore purchase options |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
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