Turkey skincare market is anticipated to grow at a steady CAGR in the forecast period, 2023-2027. The market growth can be attributed to the rising trend of organic and herbal skincare products and growing investments by foreign investors in Turkey skincare companies for licensing agreements, contract manufacturing and joint ventures. Turkey is a lucrative market for skincare brands with a young and dynamic population growth of 80 million, resulting in the surge in demand for cosmetic products. Besides, increasing number of tourists who come to Istanbul and Mediterranean cities for shopping indigenous and locally manufactured products are creating exceptional growth opportunities for market players in the Turkey skincare industry. Rise in working women population, rapid urbanization, and emergence of local skincare brands are also some of the major factors fueling the growth of the Turkey skincare market. Robust investment by beauty and personal care brands to improve the quality of products and provide affordable options for customers is expected to boost the Turkey skincare market in the coming years. Increasing personal discretionary income of the population driven by economic growth is also contributing to the greater adoption of skincare products. Moreover, global FMCG firms like Procter & Gamble, Unilever, etc. are establishing their production hubs in the region and giving a competitive edge to the local firms, which is resulting into the emergence of high-quality skincare products at affordable prices and supporting the growth of the Turkey skincare market.
Growing Focus on Personal Grooming to Boost Adoption of Skincare and Bodycare Products
Growing number of skin problems such as acne, blackheads, scars, dark spots, and tanning among population are increasing the demand for skincare products among the population. Owing to the increasing trend of clean beauty, many brands are introducing products that are made from natural and organic products, which are safe to use and work effectively for addressing the skin concerns. The young population is becoming more inclined towards brands that offer products without chemicals, hence brands are increasingly focusing on developing products that do not constitute parabens, wax, or any toxic materials. Rising marketing initiatives by skincare manufacturers and digitalization trends are also creating more awareness among the population about skincare products. Besides, growing working women population, changing lifestyle, and spending patterns are also contributing to the high demand for skincare products in Turkey.
Expansion of Local Skincare Manufacturing Companies to Aid the Skincare Industry Growth
Owing to its continuous improvements in R&D and production facilities, Turkish skincare industry is witnessing a significant competitive power. Local skincare brands are focusing on optimal quality and cost alternatives for both domestic and foreign buyers. As per the European Union Cosmetic Toiletry Products and Perfume Manufacturers' Association (COLIPA) analysis, there has been an yearly increase rate of around 4-5% in country’s export of skincare and cosmetic products. Rise in local raw materials production and incorporation of advanced technology are enabling the domestic brands to cut the product costs and hence reduce the dependence on foreign sources. Besides, growing tourism sector in the country is also contributing to the high demand for local skincare products, which is aiding the growth of Turkey skincare market.
Market Segmentation
Turkey skincare market is segmented on the basis of product type, origin, distribution channel, and region. Based on the product type, the market is bifurcated into face care and body care. Based on origin, the market is segmented into conventional and organic. Based on distribution channel, the market is divided into beauty parlours/salons, multi branded retail retailers, online channels, supermarkets/hypermarkets, exclusive retail retailers & others.
Market Players
Key players operating in the Turkey skincare market are Beiersdorf AG L'Oreal SA, Johnson & Johnson Pvt Ltd, Evyap Sabun Yag Gliserin San ve Tic AS, The Estee Lauder Companies Inc, Unilever Sanayi ve Ticaret Türk A.Ş, Procter & Gamble Tuketim Mallari Sanayi Anonim Sirketi, Kosan Kozmetik Pazarlama Ve Ticaret A.S., among others.
| Attribute | Details |
| Base Year | 2021 |
| Historic Data | 2017 – 2020 |
| Estimated Year | 2022 |
| Forecast Period | 2023 – 2027 |
| Quantitative Units | Revenue in USD Million, and CAGR for 2017-2021 and 2022-2027 |
| Report coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
| Segments covered | Product Type Origin Distribution Channel |
| Regional scope | Marmara Region, Central Anatolia, Aegean Region, Mediterranean Region, Black Sea Region, South-Eastern Anatolia Region, Eastern Anatolia Region |
| Key companies profiled | Beiersdorf AG L'Oreal SA, Johnson & Johnson Pvt Ltd, Evyap Sabun Yag Gliserin San ve Tic AS, The Estee Lauder Companies Inc, Unilever Sanayi ve Ticaret Türk A.Ş, Procter & Gamble Tuketim Mallari Sanayi Anonim Sirketi, Kosan Kozmetik Pazarlama Ve Ticaret A.S. |
| Customization scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
| Pricing and purchase options | Avail customized purchase options to meet your exact research needs. Explore purchase options |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
