Maternity Innerwear Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2024-2032F Segmented By Product Type (Maternity/Nursing Bras, Camisoles, Shapewear, Maternity Briefs), By Type (Outerwear, Innerwear, Nightwear), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Departmental Stores, Exclusive Stores, Online and Others (Multi-Branded Stores, Direct Sale
Published Date: November - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format
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Maternity innerwear is a product that has been specifically created to fit a growing baby bump. These undergarments are friendlier than other types of everyday innerwear. The female body undergoes significant hormonal changes after pregnancy, significantly altering the pregnant woman's body shape. To prevent the bad condition of the body after pregnancy, it is necessary to choose a suitable
It is estimated that global retail sales of maternity bras in around 650 million.
Maternity underwear held the highest share of around 30% of total revenue in 2021.
Maternity innerwear market growth, as more pregnant women and mothers work outside the home, nursing bras and maternity underwear have become popular. With these bras, women can breastfeed without taking their bras off. Some are made to use a breast pump at home or in the workplace. Some bras have a gentle underwired construction that is perfect for modern mothers and can accommodate breastfeeding and all phases of pregnancy.
Shapewear is incredibly well-liked by celebrities and millennials, and it's becoming more well-liked in the maternity market. As the pregnancy proceeds, shapewear might assist moms in losing some weight and enhancing their posture. These provide a more seamless appearance and are more comfortable to wear than traditional underwear or tights.
The online channel segment is expected to develop at the fastest rate during the forecast period. The various maternity innerwear market trends are technical advancements and the growing significance given to online platforms for maternity undergarments, especially by customers looking for deals, can be credited with the growth of the online segment. Customers that feel comfortable making purchases without physically inspecting them are the primary target market for online platforms. Most manufacturers use direct sales strategies to increase product sales and profit margins.
Mayfair Equity Partners purchased Seraphine in December 2020 for a deal of USD 69.11 million. This acquisition was a management buyout. Moreover, Seraphine was awarded a second Queen's Award for Enterprise for International Trade in April 2020.
Increasing Attention to Personal Appearance and Fashion Consciousness is Fueling the Market Growth
Expectant mothers are being influenced to spend more on fashionable maternity undergarments by a growing fashion consciousness and a focus on personal appearance. Utilizing the best fabrics and rethinking the placement of elastics, clasps and hooks, and tags that can be uncomfortable at different stages of pregnancy, apparel companies have been capitalizing on these changing trends to provide consumers with on-trend but comfortable innerwear. For instance, Australian novelist Zo Foster Blake has a history of donning maternity clothes from high-end brands such as Active Truth and Bras N Things.
Rising Awareness of Maternity Innerwear Among Working Female Population Across the World Driving the Market Growth
Hey, guess what's fueling the maternity innerwear market? It's the fact that more women are becoming aware of specially designed pregnancy garments! Plus, with more pregnant women staying in the workforce, there's a real need for comfortable and supportive options. We're also seeing a boost from the demand for nursing-friendly undergarments. And as more and more women live in cities and learn about the comfy maternity wear out there, the demand just keeps growing! Basically, women are realizing they can find comfortable and reasonably priced maternity undergarments, and that, along with more women working and having their own money, is really driving the market.
Increasing Product Portfolio is Enhancing the Market Growth
Increasing product portfolio by companies is expected to be fueled by the growing number of companies' strategic developments and active involvement in boosting the maternity innerwear market. Many companies utilize social media to influence consumers' buying patterns. For instance, World Breastfeeding Week is observed every year during the first week of August, which shines a spotlight on intimate apparel and increases demand for innerwear. Companies such as Pour Moi, True & Co., and Third Love have chosen Instagram to trade their nursing bras and raise awareness among the population about this event.
Market Segmentation
The global maternity innerwear market is segmented based on product type, distribution channel, region, and competitional landscape. Based on product type, the market is further fragmented into maternity/nursing bras, camisoles, shapewear, and maternity briefs. The market is segmented based on typeouterwear, innerwear, and nightwear. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, specialty retailers, departmental retailers, exclusive retailers, online, and others (multi-branded retailers, direct sales, etc.). On the basis of region, the market is divided into North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
Company Profiles
Seraphine, Wacoal, H & M Hennes & Mauritz AB, Hatch Collection LLC, MamaCouture, Hotmilk Lingerie, Belabumbum, Fresh Venturz LLP, Clovia, Triumph Holding AG
You know, maternity innerwear companies are really stepping up their game! They're offering a whole range of products these days and expanding into developing countries, which is a pretty smart move. These companies are really focused on giving moms-to-be high-quality, innovative stuff that actually meets their needs. Take Anne Summers, for example – they launched a whole line of pregnancy lingerie back in 2021. And with the demand for stylish maternity wear on the rise, you're seeing things like elastane and spandex used more and more for that extra stretch. Even Nike got in on the action with their (M) maternity collection. It’s designed to help women at every stage of pregnancy and beyond, and it's cool how they used data from over 150,000 scans of pregnant and non-pregnant women. That's Nike's inclusive design philosophy in action!
| Attribute | Details |
| Base Year | 2022 |
| Historical Years | 2018 – 2021 |
| Estimated Year | 2023 |
| Forecast Period | 2024 – 2028 |
| Quantitative Units | Revenue in USD Billion and CAGR for 2018-2022 and 2023-2028 |
| Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
| Segments Covered | Product Type Type Distribution Channel Region |
| Regional Scope | North America, Europe, Asia-Pacific, Middle East & Africa, and South America |
| Country Scope | United States, Canada, Mexico, Germany, France, United Kingdom, Italy, Spain, Netherlands, Poland, China, India, Japan, South Korea, Australia, Vietnam, Malaysia, Saudi Arabia, UAE, South Africa, Turkey, Egypt, Brazil, Argentina, Colombia |
| Key Companies Profiled | Seraphine, Wacoal, H & M Hennes & Mauritz AB, Hatch Collection LLC, MamaCouture, Hotmilk Lingerie, Belabumbum, Fresh Venturz LLP, Clovia, Triumph Holding AG |
| Customization Scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
| Pricing and Purchase Options | Avail customized purchase options to meet your exact research needs. Explore purchase options |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request) |
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