Global Watch Market By Product Type (Digital Watches, Analog Watches, Fitness Watches), By Distribution Channel Type (Offline, Online), By End User (Male, Female, Unisex) By Region, Competition, Forecast & Opportunities, 2026

Published Date: November - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format

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Global Watch Market By Product Type (Digital Watches, Analog Watches, Fitness Watches), By Distribution Channel Type (Offline, Online), By End User (Male, Female, Unisex) By Region, Competition, Forecast & Opportunities, 2026

Global watch market stood at USD58.28 billion in 2020 and is expected to grow at a double-digit CAGR of over 12% during the forecast period. The global watch market is driven by increasing disposable income especially in developing countries and rising consumer awareness towards a fit and healthy lifestyle, thus giving

The global watch market is segmented into product type, distribution channel, end user, company, and region. In product type, analog watch dominated the global watch market and is expected to maintain its lead during the projected period, based on product availability with new styles and the presence of multiple companies in this segment. With shifting focus towards a fit and healthy lifestyle, the demand for fitness watches is expected to grow at a faster pace during the projected years. However, analog watches are still preferred by consumers in the wedding season and with formal attire in business meetings. It is also found that there would be a higher demand for unisex watches, with new watch launches that can be worn by both men and women.

Regionally, the watch market has been segmented in regions including Asia-Pacific, North America, South America, Europe, and Middle East & Africa. Among these regions, North America is the leading market followed by Europe and Asia-Pacific. Asia-Pacific is the fastest growing market on the account of rising disposable income, especially in developing nations with the growing number of working population.

The major players operating in the global watch market are Apple Inc.,

Years considered for this report

Historical Years2016-2019

Base Year2020

Estimated Year2021

Forecast Period2022-2026

Objective of the Study

  • To analyze the historical growth in the market size of the global watch market from 2016 to 2020.
  • To estimate and forecast the market size of the global watch market from 2021 to 2026 and growth rate until 2026.
  • To define, classify and forecast the global watch market based on product type, distribution channel, end user, company, and region.
  • To identify the dominant region or segment in the global watch market.
  • To identify drivers and challenges for the global watch market.
  • To examine competitive developments such as expansion, new product launches, mergers and acquisitions, etc. in the global watch market.
  • To identify and analyze the profile of leading players operating in the global watch market.

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marketinsights Research performed both primary as well as exhaustive secondary research for this study. Initially, marketinsights Research sourced a list of manufacturers across the globe. Subsequently, marketinsights Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, marketinsights Research was able to include the manufacturers which could not be identified due to the limitations of secondary research. marketinsights Research analyzed the manufacturers, distribution channels and presence of all major players across the globe.

marketinsights Research calculated the market size of the global watch market using a bottom-up approach, wherein data for various end-user segments were recorded and forecast for the future years. marketinsights Research sourced these values from the industry experts and company representatives and externally validated them through analyzing historical data of these products and end user for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations, and financial reports were also studied by marketinsights Research.

Key Target Audience

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The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope

In this report, Global watch market has been segmented into following categories, in addition to the industry trends which have also been detailed below

MIR Ghrap2

Global Watch Market, By Product Type

    • Digital Watch
    • Analog watch
    • Fitness watch

Global Watch Market, By Distribution Channel

    • Online   
    • Offline

Global Watch Market, By End Users

    • Male
    • Female
    • Unisex

Global Watch Market,


By Company

    • Apple Inc.
    • The Swatch Group Ltd
    • Casio Computer Co., Ltd
    • Citizen Watch Co. Ltd.
    • Fossil Group Inc.
    • Others

Global Watch Market, By Region

    • North America
    • Europe
    • Asia-Pacific
    • South America
    • Middle East & Africa
MIR Regional

Competitive Landscape

Company Profiles

found at Customizations

With the given market data, marketinsights Research offers customizations according to a company’s specific needs. The following customization options are found at for the report

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Content

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List Tables Figures

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