The global toys market was valued at USD92.69 billion in 2020 and is expected to reach USD118.65 billion by 2026F with a CAGR of 4.47% during the
This increases the creative ability of children and help them in thinking out of the box and grow and learn new things. There has been a rise in demand for educational toys in the market because children focus more on a task for larger span of time, which helps them to concentrate and develop social and emotional intelligence, hence companies are launching new tech toys in the market such as Wonder Workshop company, which has launched the new dot creativity kit.
You've got big names like The LEGO Group, Hasbro, Inc., Mattel Inc., Tomy Company, Ltd., and Spin Master Corp. all vying for attention in the global toys market. To stay on top, these companies are always shaking things up – merging, acquiring, developing new toys, and launching fresh ideas. Take The LEGO Group for example; back in July 2020, they dropped a cool LEGO Nintendo Entertainment System (NES) Building kit designed for adults. It's all about building your own NES console from LEGO bricks! This collab between The LEGO Group and Nintendo gave us a brick-built NES model packed with details, plus a LEGO television straight out of the '80s – a real nostalgia trip for gamers and LEGO lovers alike.
Years considered for this report
Historical Years2016-2019
Base Year2020
Estimated Year2021E
Forecast Period2022F-2026F
Objective of the Study
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marketinsights Research performed both primary as well as exhaustive secondary research for this study. Initially, marketinsights Research sourced a list of manufacturers across the globe. Subsequently, marketinsights Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, marketinsights Research could include the manufacturers which could not be identified due to the limitations of secondary research. marketinsights Research analyzed the manufacturers, distribution channels and presence of all major players across the globe.
marketinsights Research calculated the market size of
Key Target Audience
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The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.
Report Scope
In this report, global toys market has been segmented into the following categories, in addition to the industry trends which have also been detailed below
- Global Toys Market, By Product Type
- Outdoors and Sports games
- Dolls
- Games & Puzzles
- Construction Toys
- Vehicles
- Soft Toys
- Others (Action Figures & Accessories, Arts & Crafts, etc.)

Global Toys Market, By Distributional Channel
- Supermarket/Hypermarket
- Specialty Store
- Online
- Others (Stationery Stores, Gift shops, Kiosk etc.)
Global Toys Market, By Region
- North America
- United States
- Canada
- Mexico
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- South America
- Brazil
- Argentina
- Colombia
- Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
Competitive Landscape
Company Profiles
found at Customizations

Company Information