Teeth Whitening Strips Market - Global Industry Size, Share, Trends, Competition, Opportunity and Forecast, 2016-2026 Segmented By Flavor Type (Plain, Mint, Charcoal, Peppermint and Others (Coconut Oil, Lemon Oil, etc.)), By Distribution Channel (Supermarket & Hypermarkets, Drug & Pharmacy stores, Online and Others) and By Region
Published Date: November - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request CustomizationTeeth Whitening Strips Market - Global Industry Size, Share, Trends, Competition, Opportunity and Forecast, 2016-2026 Segmented By Flavor Type (Plain, Mint, Charcoal, Peppermint and Others (Coconut Oil, Lemon Oil, etc.)), By Distribution Channel (Supermarket & Hypermarkets, Drug & Pharmacy stores, Online and Others) and By Region
Global teeth whitening strips market is anticipated to project a robust growth in the forecast period, 2021-2026 with a significant CAGR of 7.77% on account of increasing disposable income, changing consumer preferences, innovation in existing luxury product offerings, etc. Rapidly increasing urbanization and technological advancements are also driving the growth of the global teeth whitening strips market in the upcoming five years.
Teeth whitening strips are a popular dental care product that helps to whiten and remove stains from teeth. These plastic strips contain a variety of active chemicals, the majority of which are carbamide peroxide or hydrogen peroxide. Teeth whitening strips are an at-home dental procedure that provides an alternative solution to whiten teeth instead of visiting dental clinics. Some of the factors driving the global teeth whitening strips market are the increasing number of dental care solutions found at, as well as the changing preferences of a young and dynamic population that is highly active on digital media and is aware of various new products on the market. Furthermore, consumers want pearly white teeth and are actively looking for convenient and efficient teeth whitening techniques. This factor is expected to drive the global teeth whitening strips market during the forecast period.
The World Health Organization reports that the COVID-19 pandemic has had a negative impact on the provision of oral health services in most countries during the lockdown period. Many governments in various parts of the world temporarily halted all kinds of activities, including production and manufacturing of products, etc. As a result of the lockdown, both the demand and supply of teeth whitening strips decreased significantly, impeding market growth for a shorter period of time.
Rising Awareness of Oral Hygiene Drives the Market Growth
Individuals are now shifting toward preventive healthcare practices in order to avoid oral diseases. People's attitudes toward staying fit have shifted positively in recent years. Oral illnesses are a serious health problem in many countries, causing pain, discomfort, deformity, and, in some cases, death. As a result, a large portion of the rising affluent middle-class population is becoming health conscious and switching to oral hygiene products. In addition, rising dental treatment costs are encouraging people to use these products to remove intrinsic stains from deep within the tooth.
Rising Product Awareness Fueling the Market Growth
Consumers are becoming more aware of teeth whitening strips as a result of various marketing strategies employed by market participants and government support to promote oral hygiene. These strips are very thin and almost undetectable, and they contain a peroxide-based whitening cream. Furthermore, teeth whitening solutions, such as whitening strips, are gaining popularity because they are typically safer to use and less expensive than dental treatments.
Growing Awareness Towards Preventive Healthcare Aids Market Growth
Surface stains are removed by using teeth whitening strips. They also penetrate dental enamel and dentin, removing deep-seated stains. With rising disposable incomes, the middle-class is becoming increasingly aware of the importance of diet and nutrition supplements for long-term good health. Consumers' awareness of preventive health is expected to increase, resulting in increased consumption of teeth whitening strips around the world. In comparison to more expensive laser treatments and other whitening solutions, these strips are a good option for time-pressed consumers looking for a convenient option. The current generation is more willing than previous generations to spend money and try new brands and products. Furthermore, the growing urban population has created enormous opportunities for manufacturers to meet the global demand for teeth whitening strips.
Rising Government Initiatives
The government's increasing number of initiatives to encourage people to promote oral hygiene is successfully raising consumer awareness about the importance of caring for their teeth. For example, the World Health Assembly urged WHO in 2021 to develop a strategy for addressing oral illnesses by 2022 and to transform the global strategy into an oral health action plan by 2023. Furthermore, regulatory authorities are taking additional steps to create plans and implement solutions to help reduce the environmental impact of dentistry and the dental industry. For example, in 2021, the FDI World Dental Federation (FDI) launched a new initiative to lead the charge on sustainability in dentistry, with commitments from four founding industry partners – Colgate, Dentsply-Sirona, GSK Consumer Healthcare, and TePe.
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Market Segmentation
The global teeth whitening strips market is segmented based on flavor type, distribution channel, region, and competitional landscape. Based on flavor type, the market is further fragmented into plain, mint, charcoal, peppermint and others (coconut oil, lemon oil, etc.). Based on distribution channel, the market is segmented into supermarket & hypermarkets, drug & pharmacy retailers, online and others. The market analysis also studies the regional segmentation to devise regional market segmentation, divided among North America, Europe, Asia-Pacific, Middle East & Africa and South America. In terms of country, the United States teeth whitening strips market is forecast to grow at a faster rate and is expected to reach around USD117.55 million during the forecast period 2026.
Company Profiles
The Procter & Gamble Company, Ranir Global Holdings, LLC, Nanchang Dental Bright Technology Co., ltd, CAO Group, Inc., Fairywill, Oral Essentials Inc., CVS Health Corporation, BonAyu Lifesciences Private Limited, Smile Sciences, LLC, Moon Oral Care, LLC, etc., are among the major market players in the global platform that lead the market growth of the global teeth whitening strips market.
| Attribute | Details |
| Market Size Value in 2020 | USD239.77 Million |
| Revenue Forecast in 2026 | USD370.19 Million |
| US Revenue Forecast in 2026 | USD117.55 Million |
| Growth Rate | 7.77% |
| Base Year | 2020 |
| Historical Years | 2016 – 2020 |
| Estimated Year | 2021 |
| Forecast Period | 2022 – 2026 |
| Quantitative Units | Revenue in USD Million and CAGR for 2016-2020 and 2021-2026 |
| Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
| Segments Covered | Flavor TypeDistribution ChannelRegionCompany |
| Regional Scope | North America, Europe, Asia-Pacific, Middle East & Africa and South America |
| Country Scope | United States; Canada; Mexico; Germany; France; United Kingdom; Italy; Spain; China; Japan; India; South Korea; Australia; UAE, Saudi Arabia; South Africa; Turkey; Brazil; Argentina; Colombia |
| Key Companies Profiled | The Procter & Gamble Company, Ranir Global Holdings, LLC, Nanchang Dental Bright Technology Co., ltd, CAO Group, Inc., Fairywill, Oral Essentials Inc., CVS Health Corporation, BonAyu Lifesciences Private Limited, Smile Sciences, LLC, Moon Oral Care, LLC, etc. |
| Customization Scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
| Pricing and Purchase Options | Avail customized purchase options to meet your exact research needs. Explore purchase options |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request) |
Report Scope
In this report, global teeth whitening strips market has been segmented into following categories, in addition to the industry trends which have also been detailed below
- Teeth Whitening Strips Market, By Flavor Type
- Plain
- Mint
- Charcoal
- Peppermint
- Others
- Teeth Whitening Strips Market, By Distribution Channel
- Supermarket & Hypermarkets
- Drug & Pharmacy stores
- Online
- Others
- Teeth Whitening Strips Market, By Region
- North America
- United States
- Canada
- Mexico
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Middle East & Africa
- UAE
- Saudi Arabia
- South Africa
- Turkey
- South America
- Brazil
- Argentina
- Colombia
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