Global household cleaners market is projected to show robust growth in the upcoming five years, 2023-2027. Attributes like rapid technological advancements, and keen interest of market players in producing innovative products are major drivers of the global household cleaners market growth in the next five years. Also, consumers are aware of the importance and the advantages of household cleaners and their uses, which is enhancing the demand for the product in the market, thereby supporting the growth of the global household cleaners market in the next five years.
Moreover, instances of infectious diseases are increasing due to uncountable number of microbes advancing in the environment. Due to changing environment, climate changes, and toxins in the air due to increased industrialization, variants of bacteria, virus and other pathogens is multiplying. These pathogenic microbes spread diseases that may not have treatment or early diagnosing possible thereby arising the demand for keeping the house and environment clean. This along with the above mentioned factors are actively supporting the market growth in the future.
For instance, the recent outbreak of COVID-19 was announced as a pandemic in March 2021. The world underwent a complete lockdown and economies suffered due to it. But the widespread infection has alerted the consumers towards the importance of household cleaning. This has created a sudden jump in the demand for household cleaners for the safety and precaution against the coronavirus. Government is creating awareness, and consumers on a personal level are also educating each other continuously for the cleaning and hygiene of the household and lifestyle, that is anticipated to drive the exponential market growth in the next five years.
The global household cleaner market is segmented by product type, distribution channel, competitive landscape, and regional distribution. Based on distribution channel, the market is further bifurcated into supermarket/hypermarket, departmental store, online, and others. Supermarket/hypermarket segment is anticipated to old the largest share of the market due to the availability of multiple kind of cleaners from various brands at one place. The consumers get the opportunity to compare the quality, quantity, as well as the pricing of the various types of the cleaners thereby making the appropriate decision for the consumption pattern.
Online segment is projected to show the fastest growth in the market on the backbone of the emergency shift of the consumers from the offline distribution channels. Due to the pandemic, the offline distribution cells were shut down and online delivery by the online portals rapidly increased. Even after lifting of the lockdown consumers are preferring to buy their required products online thereby supporting the growth of the market in the upcoming five years.
Holding the market shares are a partial list of major market players that includes, Godrej Consumer Products Limited, Henkel AG & Co. KGaA, S. C. Johnson & Son, Inc., The Clorox Company, Reckitt Benckiser Group plc, Colgate-Palmolive Company, Unilever PLC, Procter & Gamble Corporation, Seventh Generation Inc., Amway India Enterprises Pvt. Ltd., among others. The market players are actively involved in the research and development of the products to bring the latest technology and the innovative products to the consumers. This is also to support the market growth until 2027.
Objective of the Study
- To analyze the historical growth in the market size of global household cleaners market from 2017 to 2021.
- To estimate and forecast the market size of global household cleaners market from 2021 to 2027 and growth rate until 2027.
- To classify and forecast global household cleaners market based on product type, distribution channel, regional distribution, and competitive landscape.
- To identify dominant region or segment in the global household cleaners market.
- To identify drivers and challenges for global household cleaners market.
- To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global household cleaners market.
- To identify and analyze the profile of leading players operating in global household cleaners market.
- To identify key sustainable strategies adopted by market players in global household cleaners market.
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marketinsights Research performed both primary as well as exhaustive secondary research for this
marketinsights Research calculated the market size of global household cleaners market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. marketinsights Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by marketinsights Research.
Key Target Audience
- Manufacturers, end users and other stakeholders
- Distributers and suppliers of products and other stakeholders
- Organizations, forums, and alliances related to household cleaners market
- Market research and consulting firms
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.
| Attribute | Details |
| Base Year | 2021 |
| Historical Years | 2017 – 2020 |
| Estimated Year | 2022 |
| Forecast Period | 2023 – 2027 |
| Quantitative Units | Revenue in USD Million and CAGR for 2017-2021 and 2022-2027 |
| Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
| Segments Covered | Product TypeDistribution Channel |
| Regional Scope | North America; Asia Pacific; Europe & CIS; South America; Middle East & Africa |
| Country Scope | United States; Canada; Mexico; China; India; Japan; South Korea; Australia; Germany; France; United Kingdom; Spain; Italy; Brazil; Argentina; Colombia; Saudi Arabia; UAE; South Africa |
| Key Companies Profiled | Godrej Consumer Products Limited, Henkel AG & Co. KGaA, S. C. Johnson & Son, Inc., The Clorox Company, Reckitt Benckiser Group plc, Colgate-Palmolive Company, Unilever PLC, Procter & Gamble Corporation, Seventh Generation Inc., Amway India Enterprises Pvt. Ltd. |
| Customization Scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
| Pricing and Purchase Options | Avail customized purchase options to meet your exact research needs. Explore purchase options |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Report Scope
In this report, global household cleaners market has been segmented into following categories, in addition to the industry trends which have also been detailed below
- Global Household Cleaners Market, By Product Type
- Floor Cleaners
- Glass Cleaners
- Laundry Cleaners
- Dishwashing & Kitchen Cleaners
- Toilet Cleaners
- Others
- Global Household Cleaners Market, By Distribution Channel
- Supermarket/Hypermarket
- Departmental Store
- Online
- Others
- Global Household Cleaners Market, By Region
- North America
- United States
- Canada
- Mexico
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- South America
- Brazil
- Argentina
- Colombia
