Get ready to see some growth in the vitamin chewing gum world! We're expecting a pretty good jump, around 4.93% each year from 2022 to 2027. Why? Well, people have more money to spend, their tastes are changing, and everyone's getting more into fitness, bodybuilding, and sports. In 2021, the market was already worth over USD61 million, and we're predicting it'll be more than USD81 million by 2027. People are really digging these gums because they offer some cool perkslike boosting vitamin levels in your spit and blood. Chewing vitamin-packed gum can really raise your blood plasma vitamin levels. Plus, it releases all sorts of good stuff into your saliva, like retinol, thiamine, riboflavin, niacinamide, pyridoxine, folic acid, cyanocobalamin, ascorbic acid and tocopherol – talk about a vitamin explosion!
Moreover, other factors, such as a growing middle-class population, increased health consciousness among consumers, and a shift in consumer purchasing patterns, propelled the vitamin chewing gum market. The demand for vitamin chewing gum is being driven by rising consumer concerns about their health, such as the high prevalence of cardiovascular disease and obesity.
The COVID-19 pandemic forced government worldwide to implement strict hygiene and lockdown measures, causing a shift in the population's eating and lifestyle habits. Dietary supplements have seen an increase in demand since the outbreak of the coronavirus pandemic. People are increasing their vitamin and mineral intake regularly to boost their immune systems and improve their overall health. Vitamin C, for example, is thought to boost immunity and reduce the risk of contracting COVID-19.
Rising Millennial Working Population Drives the Market Growth
The growing working-class population, which is very active on social media, is more aware of lifestyle diseases caused by a poor diet. As a result, they act as a significant demand generator for dietary supplements. Furthermore, people with hectic lifestyles cannot maintain a balanced diet, so they turn to vitamin supplements to meet their vitamin needs. Vitamin chewing gum is popular among people who lead busy lives because it is easy to carry, can be consumed on the go, and aids in the prevention of nutritional deficiencies.
Growing Popularity of Fitness, Bodybuilding and Specialized Sports Drives the Market Growth
The growing popularity of fitness, bodybuilding, and specialized sports ("from health to fit") among people, mainly aged 20 to 40, is driving up the demand for vitamins in chewing gum that can help people achieve aesthetic goals or improve performance. Consumer needs differ depending on the age and gender of the person who takes vitamins. Their growing interest in well-being and prevention is surfacing needs related to specific medical and health problems or risk factors.
Rising Healthcare Expenditure Aids Market Growth
The healthcare industry contributes significantly to the overall economy. A focus on care management, paying for value, and rising general inflation are significant factors influencing healthcare costs. Due to higher per-capita out-of-pocket healthcare expenditures and the prevalence of communicable and non-communicable diseases, healthcare costs are rapidly rising.
Lack of Awareness About the Dosage
Consumers are bombarded with health-related information claiming that taking large doses of specific vitamins will benefit them in various ways. Some people consume vitamins by chewing gum without realizing what they are doing. Overdosing on certain vitamin supplements can have serious consequences. Taking an anticoagulant, aspirin and a vitamin E supplement simultaneously, for example, may increase the risk of internal bleeding or stroke. Therefore, there is an immense need to spread accurate information and awareness regarding these products.
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Market Segmentation
In terms of country, the United States vitamin chewing gums market is forecast to grow at a faster rate and is expected to reach USD25.75 million until 2027.
Company Profiles
Mondelez International, Inc., Mars Incorporation, Perfetti Van Melle Group B.V., Blockhead HQ Ltd, The BSD Project LLC, Gold Medal, Inc., Liquid Core, Dante Medical Solutions S.r.l., Wug Functional Gums SL, B-Fresh, Inc., are among the major market players in the global platform that lead the market growth of the global vitamin chewing gums market.
Attribute | Details |
Market Size Value in 2022 | USD63.75Million |
Revenue Forecast in 2027 | USD81.09 Million |
US Revenue Forecast in 2027 | USD25.75 Million |
Growth Rate | 4.93% |
Base Year | 2021 |
Historical Years | 2017 – 2020 |
Estimated Year | 2022 |
Forecast Period | 2023 – 2027 |
Quantitative Units | Revenue in USD Million and CAGR for 2017-2022 and 2023-2027 |
Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
Segments Covered | · Packaging· Distribution Channel· Region |
Regional Scope | North America, Europe, Asia-Pacific, Middle East & Africa and South America |
Country Scope | United States; Canada; Mexico; Germany; France; United Kingdom; Italy; Spain; Russia; Austria; China; Japan; India; South Korea; Australia; Indonesia; Thailand; UAE, Saudi Arabia; South Africa; Egypt; Israel; Brazil; Argentina; Colombia |
Key Companies Profiled | Mondelez International, Inc., Mars Incorporation, Perfetti Van Melle Group B.V., Blockhead HQ Ltd, The BSD Project LLC, Gold Medal, Inc., Liquid Core, Dante Medical Solutions S.r.l., Wug Functional Gums SL, B-Fresh, Inc.,. |
Customization Scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and Purchase Options | Avail customized purchase options to meet your exact research needs. Explore purchase options |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request) |
Report Scope
In this report, global vitamin chewing gums market has been segmented into following categories, in addition to the industry trends which have also been detailed below
- Vitamin Chewing Gums Market, By Packaging Type
Vitamin Chewing Gums Market
- Supermarket & Hypermarkets
- Drug & Pharmacy stores
- Online
- Others
- Vitamin Chewing Gums Market, By Region
- North America
- United States
- Canada
- Mexico
- Europe
- Germany
- France
- UK
- Spain
- Russia
- Italy
- Austria
- China
- Australia
- South Korea
- India
- Japan
- Indonesia
- Thailand
- Saudi Arabia
- UAE
- South Africa
- Egypt
- Israel
- South America
- Brazil
- Argentina
- Colombia