India Wet Wipes Market By Product Type ((Baby Wipes, Facial & Cosmetics Wipes, Multi-Purpose Wipes, Hand & Body Wipes and Others (Deodorant Wipes, Intimate Wipes, Surface Wipes, etc.)), By Distribution Channel (Grocery Stores/Departmental Stores, Pharmacy/Drug Stores, Supermarkets/Hypermarkets, Online and Others (Direct Sales, Distributors Sales, Convenience Stores, etc.)), By Region, Competition,
Published Date: October - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request CustomizationThe India wet wipes market is really taking off! We're expecting it to jump by about 18.38% each year, hitting around USD250.60 million by 2028. Why? Well, people are earning more, and they're caring a lot more about hygiene. Plus, companies are offering all sorts of wet wipe options. It's not just your typical baby wipes or toilet paper anymore. You can even find wipes with sunscreen or deodorant! And it's not just about convenience; companies are really focusing on being eco-friendly too. Think of brands like Pampers and Mamaearth, offering plant-based baby wipes. So, yeah, expect the wet wipes market to keep growing strong in the coming years!
During the COVID-19 pandemic, customers preferred visiting adjacent grocery/Kirana retailers, pharmacies/drug retailers, and e-commerce platforms for their purchases instead of hypermarkets and supermarkets due to the country's strict lockdown enforcement. Following the COVID-19 epidemic, brands concentrated on expanding their product portfolios on e-commerce platforms. However, important players have been focusing more on e-commerce as the lockdown limits have been loosened and consumers have become more tech aware.
Rising Demand through E-Commerce Platforms Fueling the Market Growth
Guess what? India's internet user base jumped from 795.18 million at the close of 2020 to 825.30 million by the end of March 2021! That's a 3.79% increase in just one quarter, according to the Telecom Regulatory Authority of India. And with more and more Indians getting online, thanks in part to booming e-commerce, things are looking up for wet wipes companies. This growing internet penetration rate means they have fresh ways to reach customers. Selling online has really helped the wet wipes market in India, allowing them to connect with people even in far-flung areas and expand their distribution like never before.
Increasing Demand for Facial and Cosmetic Wipes Fueling the Market Growth
Face and cosmetic wipes are becoming super popular these days! Why? Well, they're just so easy and handy – you can use them literally anywhere, anytime. They gently yet effectively wipe away dirt and bacteria from your face. Plus, they make moisturizing and washing your face a breeze. And with everyone in India wanting clear, beautiful skin, the skincare industry is booming! Wet wipes companies are really trying to grab a bigger piece of the pie. Take Piramal Pharma Limited, for example. Back in 2022, they announced they were expanding their Lacto Calamine skin care line, which includes cool stuff like facewash with kaolin clay and oil control face wipes.
Rising Demand for Organic Wet Wipes Aiding the Market Growth
In India, manufacturers of wet wipes are placing increasing emphasis on producing environmentally friendly goods, implementing sustainable methods from the very start of the manufacturing process, and working to lessen their carbon footprint. In order to compete with other companies and boost sales, manufacturers are also working to create reasonable and environmentally friendly products. In addition, the top wet wipes manufacturers are putting a focus on their product line and providing goods free of chemicals in order to meet the growing consumer demand for organic wet wipes.
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Market Segmentation
The India wet wipes market is segmented based on product type, distribution channel, region, and competitional landscape. Based on product type, the market is further fragmented into baby wipes, facial & cosmetics wipes, multi-purpose wipes, hand & body wipes and others (deodorant wipes, intimate wipes, surface wipes, etc.). Also, segmentation of the market on the grounds of distribution channel is done into grocery retailers/departmental retailers, pharmacy/drug retailers, supermarkets/hypermarkets, online and others (direct sales, distributors sales, convenience retailers, etc.).
Company Profiles
The Himalaya Drug Company, Johnson & Johnson Private Limited, Hindustan Unilever Limited, Unicharm India Pvt. Ltd., Procter & Gamble Hygiene and Health Care Limited, Kimberly-Clark Hygiene Products Private Limited, Godrej Consumer Products Limited, Pigeon India Pvt. Ltd., Tainwala Personal Care Products Private Limited, Ashok & Co. Private Limited, etc.
| Attribute | Details |
| Market size value in 2022 | USD89.74 Million |
| Revenue Forecast in 2027 | USD250.60 Million |
| Growth Rate | 18.38% |
| Base Year | 2022 |
| Historical Years | 2018 – 2021 |
| Estimated Year | 2023E |
| Forecast Period | 2024F– 2028F |
| Quantitative Units | Revenue in Value (USD Million), in Volume (Million Wipes) and CAGR for 2018-2022 and 2023E-2028F |
| Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
| Segments Covered | · Product Type· Distribution Channel· Region· Company |
| Regional Scope | South, North, West and East |
| Key Companies Profiled | The Himalaya Drug Company, Johnson & Johnson Private Limited, Hindustan Unilever Limited, Unicharm India Pvt. Ltd., Procter & Gamble Hygiene and Health Care Limited, Kimberly-Clark Hygiene Products Private Limited, Godrej Consumer Products Limited, Pigeon India Pvt. Ltd., Tainwala Personal Care Products Private Limited, Ashok & Co. Private Limited, etc. are among some of the major market players in the India wet wipes market. |
| Customization Scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
| Pricing and Purchase Options | Avail customized purchase options to meet your exact research needs. Explore purchase options |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request) |
Report Scope
In this report, India wet wipes market has been segmented into following categories, in addition to the industry trends which have also been detailed below
- India Wet Wipes Market, By Product Type
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- India Wet Wipes Market, By Distribution Channel
- Grocery Stores/Departmental Stores
- Pharmacy/Drug Stores
- Supermarkets/Hypermarkets
- Online
- Others
- India Wet Wipes Market, By Region
- South
- North
- West
- East
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Company Profiles
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Company Information
- Detailed analysis and profiling of additional market players (up to five).
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