Hold on to your hats, because the global dark spirit market is predicted to explode with amazing growth over the next few years! What are dark spirits, you ask? Well, they're basically your richly colored alcoholic drinks that get their deep hues from hanging out in barrels for a while. Think delicious drinks like rum, brandy, cognac, bourbon, scotch whiskey, and even some wines. These goodies are crafted in distilleries by fermenting things like barley, corn, wheat, grapes, and even sugarcane molasses. To make them even better, distillers often use recycled barrels with charred insides to really kick up the taste and color. They even add congeners to give the fermentation a boost. And get this – enjoying these spirits responsibly might even help with pain, strengthen your bones, keep colds away, improve circulation, and keep you toasty!
Rising consumer purchasing power, increased awareness of the potential health benefits of rum consumption, and rising demand for premium alcoholic beverages, including dark spirit cocktails, are all expected to support the growth of the global market. However, several adverse effects like indigestion, diarrhea, and vomiting linked to excessive rum consumption are anticipated to influence the market expansion.
Rising Preferences for Dark Spirits Among Consumers Fuels the Market Growth
The rising popularity of dark spirits among consumers is the main factor driving the global market. Market participants have observed increased demand over the past few years for alcoholic beverages like cognac, whiskey, and scotch. In addition, bar owners are introducing dark spirit-based cocktails made with sparkling water and exotic fruit juices as customers are more open to experimenting with new combinations. Additionally, these drinks are employed as flavor enhancers.
Increasing E-Commerce Adoption and Creative Marketing Approaches Drives the Market Growth
The availability of online alcohol delivery services is a factor that stimulates the growth of the dark spirit market globally. To raise consumer brand awareness, brands and retailers participate in online promotional campaigns via social media platforms. For instance, Rémy Cointreau is a France-based family-owned business group that offers its products on its e-commerce platforms for consumers. Also, Pernod Ricard, a French company best known for its anise-flavored pastis, provides various brands of dark spirits on their e-commerce platforms for consumers. Hence, manufacturers' adoption of e-commerce platforms drives the market's growth worldwide.
Attracting The Health-Conscious Consumers Propels the Market Growth
To satisfy the demand of health-conscious consumers, product manufacturers are also releasing clean-label dark spirits made with organic, GMO-free, additive-free, and naturally sourced ingredients. For instance, The Whiskey Exchange, a UK-based company, launched the Papagayo organic golden rum to attract health-conscious consumers.
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Market Segmentation

Company Profile
Anheuser-Busch InBev SA/NV, Asahi Group Holdings, Ltd., Kirin Brewery Company, Limited, SUNTORY HOLDINGS LIMITED, Diageo Plc., Bacardi Limited, Brown-Forman Corporation, LT Group, Inc., Pernod Ricard S.A, Rémy Cointreau, etc. are
Attribute | Details |
Base Year | 2021 |
Historical Years | 2017 – 2020 |
Estimated Year | 2022 |
Forecast Period | 2023 – 2027 |
Quantitative Units | Revenue in USD Billion and CAGR for 2017-2021 and 2022-2027 |
Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
Segments Covered | · Product Type· Application· Region |
Regional Scope | North America, Europe, Asia-Pacific, Middle East & Africa, and South America |
Country Scope | United States; Canada; Mexico; France; Germany United Kingdom; Italy; Spain; China; India; Japan; South Korea; Australia, South Africa; Saudi Arabia; UAE; Turkey; Brazil; Argentina; Colombia |
Key Companies Profiled | Anheuser-Busch InBev SA/NV, Asahi Group Holdings, Ltd., Kirin Brewery Company, Limited, SUNTORY HOLDINGS LIMITED, Diageo Plc., Bacardi Limited, Brown-Forman Corporation, LT Group, Inc., Pernod Ricard S.A, Rémy Cointreau., etc. |
Customization Scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and Purchase Options | Avail of customized purchase options to meet your exact research needs. Explore purchase options |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request) |
Report Scope
In this report, the global dark spirit market has been segmented into the following categories, in addition to the industry trends which have also been detailed below
- Dark Spirit Market, By Product Type
- Whiskey
- Rum
- Brandy
- Others
- Dark Spirit Market, By Application
- Liquor Stores
- Restaurants
- Pubs & Bars
- Others
Dark Spirit Market
- North America
- The United States
- Canada
- Mexico
- Europe
- France
- Germany
- The United Kingdom
- Italy
- Spain
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Australia
- Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Turkey
- South America
- Brazil
- Argentina
- Colombia