In 2021, the Turkish packaging industry's export value was USD6.5 billion, with a 26 percent increase in value.
Demand for packaged food products has grown due to an increasing working population and consumer preference for ready-to-eat foods. The need for packaged food products is increasing due to the significant reduction in the cooking time these products provide.
Another
Reduction in Taxes will Fuel the Market Growth
Okay, so back in February 2022, Turkey decided to give folks a bit of a break by cutting taxes on essential groceries. President Erdogan announced that the value-added tax (VAT) on things like dairy, fruit, veggies, and other staple foods would drop from 8% all the way down to 1%! And that's not all – to tackle the crazy inflation they were seeing, Turkey also introduced a new credit guarantee fund and a plan to get all that gold stashed "under the mattress" back into circulation. Plus, they're even setting up a task force to keep an eye on prices and launching a mobile app to help people find the best deals. All this means that lower taxes on those food items could really boost the demand and growth of the packaged food market in Turkey, don't you think?
Changing Consumer Preferences Aids the Market Growth
Okay, so lockdowns really boosted work-from-home, and guess what? Turkey's seen a jump in folks wanting packaged foods. Basically, we're all about those convenience foods these days – easier to use, you know? Packaged food has become a big deal, shaping what we eat because our city lives and diets are changing. Think about itthese foods are prepped and packed before even hitting the shelves. What's the appeal? They're easy to handle, cook, and eat, plus you know they haven't been messed with. And, get this, Turkish customers are increasingly into healthier snacks and foods with natural ingredients. So, food companies are focusing on making unique, healthy stuff, which is seriously helping the packaged food industry grow.
Rising Popularity of Ready-to-Eat Packaged Food Fuels the Market Growth
The consumption of ready-to-eat foods and the growing trend of on-the-go snacking promote market expansion for packaged foods in Turkey. Turkey's food service sector is quickly expanding its product offering to include a range of ready-to-eat meals.
The demand for packaged food is anticipated to rise due to the rapidly expanding number of cafés, eateries, in-store bakeries, and coffee shops that serve ready-to-eat food. Demand for pre-packaged meals that are additive-free, lightly processed, and have a longer shelf life is probably what will drive the market.
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Market Segmentation
Turkey packaged food market is segmented
Market Players
Kent Gida Maddeleri Sanayii ve Ticaret A.S., Nestle Turkiye Gida San. A.S., Yasar Holding A.S., Coca-Cola Içecek A.S., Namet Gida Sanayi Ve Ticaret A.S, Sütas Süt Ürünleri A.S., Unilever Sanayi ve Ticaret Türk A.S., Danone Tikvesli Gida Ve Icecek A.S., Dimes Gida Sanayi Ve Ticaret A.S., Kellogg Med Gida Ticaret Ltd. Sti.,
Attribute | Details |
Base Year | 2021 |
Historic Data | 2017 – 2020 |
Estimated Year | 2022 |
Forecast Period | 2023 – 2027 |
Quantitative Units | Revenue in USD Million, and CAGR for 2017-2021 and 2022E-2027F |
Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
Segments Covered | · Product Type· Distribution Channel· Region |
Regional scope | Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Blacksea, Eastern Anatolia |
Key companies profiled | Kent Gida Maddeleri Sanayii ve Ticaret A.S., Nestle Turkiye Gida San. A.S., Yasar Holding A.S., Coca-Cola Içecek A.S., Namet Gida Sanayi Ve Ticaret A.S, Sütas Süt Ürünleri A.S., Unilever Sanayi ve Ticaret Türk A.S., Danone Tikvesli Gida Ve Icecek A.S., Dimes Gida Sanayi Ve Ticaret A.S., Kellogg Med Gida Ticaret Ltd. Sti., etc. |
Customization scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and purchase options | Avail customized purchase options to meet your exact research needs. Explore purchase options |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Report Scope
In this report, Turkey packaged food market has been segmented into the following categories, in addition to the industry trends which have also been detailed below
- Turkey Packaged Food Market, By Product Type
- Non-alcoholic Beverages
- Dairy products
- Confectionery
- Ready Meals
- Snacks
- Breakfast Cereals
- Pulses
- Others
- Turkey Packaged Food Market, By Distribution Channel
- Supermarkets/Hypermarkets
- Departmental Stores
- Convenience Stores
- Online
- Others
- Turkey Packaged Food Market, By Region
- Marmara
- Central Anatolia
- Mediterranean
- Aegean
- Southeastern Anatolia
- Blacksea
- Eastern Anatolia