In 2021, the Turkish packaging industry's export value was USD6.5 billion, with a 26 percent increase in value.
Demand for packaged food products has grown due to an increasing working population and consumer preference for ready-to-eat foods. The need for packaged food products is increasing due to the significant reduction in the cooking time these products provide.
Another
Reduction in Taxes will Fuel the Market Growth
In February 2022, Turkey also announced a tax reduction on basic food supplies. On dairy products, fruit, vegetables, and other staple foods, the value-added tax (VAT) will be reduced from 8% to 1%, according to President Recep Tayyip Erdogan. Turkey also unveiled a new credit guarantee fund package and a new model to bring "under-the-mattress" gold into the economy to combat the country's soaring inflation. The government will also establish a task force to examine prices and a mobile application to assist people in finding the best deals on goods. Therefore, a reduction in taxes on various food items drives the demand and growth of packaged food market in Turkey.
Changing Consumer Preferences Aids the Market Growth
The lockdowns have increased the number of work-from-home opportunities globally, which has increased the demand for packaged foods in Turkey. The packaged food market is expanding due to consumer preference for prepared, easier-to-use convenience foods. In recent years, packaged food has played a significant role in defining consumers' food choices due to changing urban routines and evolving dietary patterns in Turkey. Usually, packaged foods are prepared in advance and put into containers before being distributed through retail channels. Easy handling, preparation, and consumption, as well as the absence of external tampering, are benefits of packaged food. Moreover, Turkish customers' interest in healthier snacks and foods made with natural rather than artificial ingredients have grown in recent years, as has their health consciousness. Keeping this in mind, food producers are concentratingon creating distinctive and healthier products, significantly boosting the packaged food industry.
Rising Popularity of Ready-to-Eat Packaged Food Fuels the Market Growth
The consumption of ready-to-eat foods and the growing trend of on-the-go snacking promote market expansion for packaged foods in Turkey. Turkey's food service sector is quickly expanding its product offering to include a range of ready-to-eat meals.
The demand for packaged food is anticipated to rise due to the rapidly expanding number of cafés, eateries, in-store bakeries, and coffee shops that serve ready-to-eat food. Demand for pre-packaged meals that are additive-free, lightly processed, and have a longer shelf life is probably what will drive the market.
Download Free Sample Report
Market Segmentation
Turkey packaged food market is segmented
Market Players
Kent Gıda Maddeleri Sanayii ve Ticaret A.Ş., Nestle Turkiye Gida San. A.S., Yaşar Holding A.Ş., Coca-Cola İçecek A.Ş., Namet Gida Sanayi Ve Ticaret A.Ş, Sütaş Süt Ürünleri A.Ş., Unilever Sanayi ve Ticaret Türk A.Ş., Danone Tikvesli Gida Ve Icecek A.S., Dimes Gida Sanayi Ve Ticaret A.S., Kellogg Med Gida Ticaret Ltd. Sti.,
Attribute | Details |
Base Year | 2021 |
Historic Data | 2017 – 2020 |
Estimated Year | 2022 |
Forecast Period | 2023 – 2027 |
Quantitative Units | Revenue in USD Million, and CAGR for 2017-2021 and 2022E-2027F |
Report Coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
Segments Covered | · Product Type· Distribution Channel· Region |
Regional scope | Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Blacksea, Eastern Anatolia |
Key companies profiled | Kent Gıda Maddeleri Sanayii ve Ticaret A.Ş., Nestle Turkiye Gida San. A.S., Yaşar Holding A.Ş., Coca-Cola İçecek A.Ş., Namet Gida Sanayi Ve Ticaret A.Ş, Sütaş Süt Ürünleri A.Ş., Unilever Sanayi ve Ticaret Türk A.Ş., Danone Tikvesli Gida Ve Icecek A.S., Dimes Gida Sanayi Ve Ticaret A.S., Kellogg Med Gida Ticaret Ltd. Sti., etc. |
Customization scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and purchase options | Avail customized purchase options to meet your exact research needs. Explore purchase options |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Report Scope
In this report, Turkey packaged food market has been segmented into the following categories, in addition to the industry trends which have also been detailed below
- Turkey Packaged Food Market, By Product Type
- Non-alcoholic Beverages
- Dairy products
- Confectionery
- Ready Meals
- Snacks
- Breakfast Cereals
- Pulses
- Others
- Turkey Packaged Food Market, By Distribution Channel
- Supermarkets/Hypermarkets
- Departmental Stores
- Convenience Stores
- Online
- Others
- Turkey Packaged Food Market, By Region
- Marmara
- Central Anatolia
- Mediterranean
- Aegean
- Southeastern Anatolia
- Blacksea
- Eastern Anatolia